The official JD.com 618 Gala in 2023 has not announced which satellite TV it will be broadcast on.

The 2023 618 promotion is underway. In previous years, this was a lively time for parties to compete for stars, choreography, and ratings. However, in 2023, there was no movement at all on the satellite TV side. Only JD.com and The two Tmall families support each other alone. Once upon a time, the main theme of e-commerce evening parties was to invite top celebrities and even international big names, spend a lot of money to create crazy and cool dances, and "big things happen".

As the first 618 event in the recovery period of the post-epidemic era, it should be considered that this node still has considerable marketing potential. However, currently, purely from the perspective of the 618 party, the major e-commerce companies are not doing well. So much better.

The decline of e-commerce evening parties has been talked about for many years, and 2023 can be described as "tragic". Who would have thought that the 618 party, where the top six e-commerce companies were all on top and the top five major TV stations were at war, would now be in a state of "no one cares".

TV has completely withdrawn from the party battlefield:

Unlike in the past, e-commerce giants have joined forces with major TV stations to stir up public opinion. In 2023, the two 618 parties have chosen to be placed in the "small and "Beauty" is broadcast on its own live broadcast platform. The "Tmall Super Pre-sale Live Broadcast Ceremony" is embedded in the mobile Taobao APP, and the "JD.com 8pm Concert" is also presented in the JD.com live broadcast room, shortening the conversion link from entertainment content to shopping scenes.

However, since JD.com is affiliated with Tencent, the broadcast platform of this party also includes Tencent Video and video accounts. With the support of these two mainstream video platforms, the Jingdong Gala also contributed several out-of-circle appearances on the night of May 31st, including #江贞宇PrincessCut#, #张杰 Wolftail Hairstyle#, #李子婷 sings the tormenting raging high notes again, etc. hot search topics.