From NetEase Cloud Music.
NetEase Cloud Music (English: NetEase CloudMusic) is a music product developed by NetEase. It was listed on the main board of the Hong Kong Stock Exchange on December 2, 2021.
It is the result of NetEase Hangzhou Research Institute. Relying on professional musicians, DJs, friend recommendations and social functions, the online music service focuses on playlists, social networking, big-name recommendations and music fingerprints. It features playlists, DJ programs, Social networking and geographical location are the core elements, focusing on discovery and sharing.
Products include iPhone, Android, Web, Windows, iPad, WP8, Mac, Win10UWP, Linux and other platform clients.
In October 2018, NetEase Cloud Music and Loen Entertainment officially reached a copyright strategic cooperation and obtained authorization for a large number of Korean music libraries in circulation.
On October 12, 2018, NetEase Cloud Music announced a new round of financing. Investors include Baidu, General Atlantic, Boyu Capital, etc., of which Baidu is a strategic investor.
On November 12, 2018, NetEase announced that its music streaming platform NetEase Cloud Music had completed a previously announced round of financing, with investors including Baidu, General Atlantic Investments and Boyu Capital. It has raised more than $600 million.
On September 6, 2019, Alibaba announced a strategic cooperation with NetEase. Alibaba Group fully acquired NetEase's cross-border e-commerce platform Kaola for US$2 billion. At the same time, Alibaba participated as a leading investor in NetEase Cloud Music's US$700 million round of financing. [3]
In November 2019, NetEase Cloud Music launched the AR note function, which can evoke a virtual message wall of small notes based on geographical location (LBS) for UGC interactive exploration.
On January 3, 2020, NetEase Cloud Music released the content creator support plan "Yunladder Plan 2020", announcing that it would further increase traffic and revenue incentives.
On the basis of the previous year, an additional 100 billion yuan of actual play volume support will be provided to original musicians, and the original incentive fund will be increased to more than 100 million yuan for the whole year.