Poly Culture Group Co., Ltd. was selected into the third "Top 30 Cultural Enterprises" on May 13, 2011. On May 18, 2012, it was selected into the 4th China's "Top 30 Cultural Enterprises". On May 17, 2013, Poly Culture Group Co., Ltd. was selected into the fifth China "Top 30 Cultural Enterprises", becoming one of the only two cultural and art enterprises to win the award for five consecutive years since the award was launched in 2008. .
In 2010, the three main businesses of Poly Culture were guided by the strategic orientation of "channel first, strong content", and continued to expand the scale of "channels" such as theater chains, art purchase and sales networks, and movie theater chains, and strengthened the Matching the production of "content" such as performance repertoire, art management, and film and television production, the company's operating performance reached a new high, and it completed the joint-stock restructuring within the year. In 2010, Poly Culture achieved consolidated operating income of more than 1 billion yuan, realized total profits of more than 400 million yuan, and paid taxes and fees of more than 200 million yuan. By the end of 2010, Poly Culture’s combined total assets exceeded 2 billion yuan.
Beijing Poly Theater Management Co., Ltd., a subsidiary of Poly Culture, carries out theater management business nationwide, operating and managing 20 major theaters, with total assets under management exceeding 11 billion yuan. In 2010, Poly Theater Line Nearly 3,000 performances have been completed. In addition, Beijing Poly Auction is one of the largest art auction companies in China. The turnover of large-scale auctions in the spring and autumn seasons has repeatedly ranked first in the country. In 2010, the turnover of large-scale auctions in the spring and autumn seasons was 3.31 billion yuan and 5.28 billion yuan respectively. . Poly Pictures Investment Co., Ltd., a subsidiary of Poly Culture, currently owns the Poly Wanhe Cinema Line and dozens of terminal cinemas in Beijing, Guangzhou, Shenzhen and other cities. By the end of 2010, Poly Pictures had 5 directly operated cinemas, with a box office revenue of 77.8 million yuan for the year. Poly Vanhe Cinemas had 44 franchised cinemas, with a box office revenue of nearly 200 million yuan for the year.
1. Performance and theater management business
Poly Culture operates and manages Beijing Poly Theater, Beijing Zhongshan Park Concert Hall, Shanghai Oriental Art Center, Dongguan Yulan Grand Theater, Wuhan Qintai Grand Theater, Shenzhen Poly Theater, Henan Art Center, Huizhou Culture and Art Center, Yantai Grand Theater, Changzhou Grand Theater, Chongqing Grand Theater, Wenzhou Grand Theater, Taizhou Grand Theater, Wuhan Qintai Concert Hall, Hefei Grand Theater, Ma'anshan Grand Theater, Qingdao Grand Theater , Lishui Grand Theater and Ningbo Grand Theater and other domestic first-class theaters. In 2011, Poly Theater Management Company signed contracts with Hohhot Ulanqate Grand Theater and Zhangjiagang Cultural Center Grand Theater, bringing the number of theaters under management to 21, with 39 auditoriums and more than 40,000 audience seats. In 2010, Poly Cinema Line completed nearly 3,000 performances, and from January to August 2011, it completed more than 2,200 performances. On the basis of expanding the theater network platform and relying on theater resources, Poly Theater Management Company strives to build a "Poly Performance and Creative Production Platform" and a "Theater Engineering Construction Consulting Platform" to further improve the upstream and downstream industry chains. Its affiliated Beijing Poly Performance Co., Ltd. has ranked among the top in the country in terms of performance, creative design and production capabilities. In 2009, it successfully organized and produced the closing ceremony of the 11th National Games of the People's Republic of China and the large-scale theatrical performance "Glorious Memory" , successfully organized the opening and closing ceremonies of the "Shenzhen 26th Summer Universiade" in August 2011. In terms of original content, Poly Performance Company produced the musical "The Wandering Story of Sanmao", which successfully premiered at the Poly Theater in Beijing on July 16, 2011. All audiences who watched the performance were impressed by the infectious melody and the superb performance of the actors. Impressed by his acting skills. The show is currently touring the Poly Theater circuit across the country and plans to hold 150 performances by the end of 2012.
While continuously expanding its business scale and improving its business processes, the theater company took the lead in formulating industry standards and specifications, and issued the first domestic "Industry Standards" and "Theatre Operation and Management Specifications" for various performing arts levels. 》, which has been widely recognized and promoted by peers in the industry. Currently, the theater company manages 21 first-class theaters across the country, all of which are important carriers of local cultural promotion. They shoulder the responsibility and mission of spreading mainstream culture, popularizing elegant art, and meeting the cultural needs of citizens. Based on the operating model of "high-quality plays + national theater tours", the theater company has introduced and created many high-quality theatrical performances, and has played the role of a cultural promotion platform and cultural communication center, making positive contributions to the popularization of elegant art.
2. Art management and auction
Poly Culture is centered on Beijing Poly International Auction Co., Ltd., with Poly Art Center Co., Ltd. (Cultural Relics Store) and Poly Art Investment Management Co., Ltd. and Guangdong Poly Auction Co., Ltd. as a supplement, focusing on building an art business industry chain to provide the society with a full range of services from art appraisal and collection to publicity, display, storage and restoration.
Beijing Poly Auction is one of the largest art auction companies in China. The turnover of large-scale auctions in the spring and autumn has repeatedly ranked first in the country.
Among them, the turnover of large-scale auctions in the spring and autumn of 2010 was 3.31 billion yuan and 5.28 billion yuan respectively, twice setting the world record for Chinese art single-season auctions. The total art auction turnover for the whole year was 9.15 billion yuan. It ranks first in the world's Chinese art auction transactions, making it the third largest auction company in the world after Christie's and Sotheby's. In June 2011, the total transaction volume of Beijing Poly's 2011 Spring Auction reached 6.13 billion yuan, once again winning the single-session championship of Chinese art auctions, and once again setting a new world record for single-session Chinese art auctions.
Beijing Poly Auction has developed into an industry leader in just six years, thanks to its rich experience in the art and antique industries, Poly Culture’s strong financial support and perfect online sales. The downstream industry chain, as well as the established standardized management model. Beijing Poly Auction has formulated a business process optimization report and formulated complete and effective standards and specifications for the auction process, deposit issuance, fund settlement, contract text, etc. Poly Culture’s assessment of Beijing Poly Auction has also shifted from general business volume indicators such as auction turnover to higher-quality indicators such as single auction gross profit. After each auction, a project summary and settlement analysis are conducted, further promoting the management standards and efficiency improvement of Beijing Poly Auction. Beijing Poly Auction also cooperated with the Poly Art Museum to hold 18 exhibitions of various types in 2010, and held more than 30 boutique touring exhibitions and collection activities in Hong Kong, Taipei and some central cities in China, which aroused strong repercussions at home and abroad.
3. Film industry investment and cinema line management
Poly Film Investment Co., Ltd., a subsidiary of Poly Culture, formerly known as Oriental Shenlong Film Co., Ltd., invested and produced the film from 2002 to 2005 Lots of movies, TV series. Since 2006, Poly Pictures has shifted its business focus to the construction of cinema lines and terminal cinemas. By the end of 2010, Poly Pictures had 5 directly operated cinemas, with a box office revenue of 77.8 million yuan for the year; Poly Vanhe Cinemas had 44 franchised cinemas, with a box office revenue of nearly 200 million yuan for the year. In 2010, Poly Pictures opened two new movie theaters in Beijing, Majiapu and China Science and Technology Museum. Among them, Majiapu Poly International Cinema is deeply loved by the people of Nancheng, Beijing; China Science and Technology Museum has the largest giant-screen movie theater in Asia. The hall is the first choice place to watch IMAX movies. In 2011, Poly Pictures will also open a number of directly-operated five-star cinemas such as Beijing Dongzhimen Cinemas, Beijing Beiyuan Cinemas, Beijing Daxing Cinemas, and Guangzhou Central Cinemas.
Poly Pictures has currently completed the revision of the cinema project investment budget template, formulated budget standards for future large-scale investments, established a standardized management system suitable for its own characteristics, and carried out strategic planning for the site selection, construction and operation of cinemas. Economic efficiency is used as the evaluation criterion for operations to avoid inefficient investments. At the same time, Poly Pictures has also formulated quantitative standards for various types of expenses and strictly managed budgets to further achieve the purpose of reducing costs and increasing efficiency. In the first half of 2010, the film company completed the ISO9001-2008 quality system certification, taking the company's standardized management to a new level.