How to write the opening marketing activity plan?

Marketing refers to the process that enterprises discover or explore the needs of potential consumers, make consumers understand products, and then buy products. Marketing is also called marketing, marketing or marketing. I brought you the opening marketing plan, I hope you like it!

Opening marketing activity plan 1

First, the purpose of the new store opening promotion activities

1. First, quickly gather popularity, and only with popularity can the event be held effectively, which is the premise of opening the event.

2. Second, the promotion of stores and products. Activities must focus on stores and products.

3. Third, the shaping of store cultural brand. Each company's cultural brand has its own characteristics, so consumers' cognition of brand culture in activities is very important.

Second, the requirements of the activity content

1. The content of the activity should be concise and specific: store address, product category, time and place of the activity, brand culture and other information. It should be conveyed to consumers first and can be easily remembered by consumers.

2. The content of the activity should be entertaining and interactive, so that everyone will want to participate in the activity after seeing the publicity of the activity, and people who come to the activity site should also participate well.

3. The content of the activity should be promotional: the purpose of the opening activity is not to make money, but mainly to let more consumers experience and feel in the store, so it is necessary to really give profits to consumers and not play word games, so as to truly achieve the purpose of the activity, attract consumers' attention as much as possible, stimulate their desire for consumption, and thus increase the goodwill and viscosity of the store.

Third, the specific content of the activity.

1. Activity time and cycle: The best time is Saturday, Sunday or holiday, and the cycle is 9 days (2 Saturdays and 2 Sundays).

2. Theme of the event: The theme should be novel and reflect the characteristics of preferential promotion.

3. Promotion plan:

Activity 1: Be polite when entering the store. In order to attract consumers, you can give exquisite gifts as long as you arrive at the store, and it is best to have promotional content in the store.

Activity 2: reduce or send the full amount, and you can set several levels of money. The more you spend, the more affordable you are.

Activity 3: Part of the special price, the discount must be large enough, so as to be attractive enough.

Activity 4: membership card, and enjoy more discounts when you apply for membership card during the activity.

Activity 5: Diversified promotion and cooperation with cinemas, KTV and libraries.

Activity 6: Draw a lottery. Anyone who enters the store has a chance to draw a lottery. We must set up several big prizes to attract consumers.

When we do any activities, we should give profits to consumers as much as possible, so that such opening activities can play a icing on the cake.

Fourth, the evaluation of promotional activities.

During the activity, there must be a special person to supervise and record the whole activity, and make a scientific analysis or summary after the activity, so as to accumulate experience for future activities.

The implementation details of the whole promotion are put in place, such as carefully preparing promotional activities, carefully arranging goods and promotional items, and hanging promotional materials. The implementation of promotional activities must fully create a promotional atmosphere to ensure that customers experience the freshness of fashion shopping, and shop assistants and promotional personnel should be good at guiding.

Start marketing campaign plan 2

I. Theme of the event

_ _ Hotel Opening Ceremony

Second, the activity time

June 20_

Third, the venue.

Room 10# 1 17, School of Law, Nanyang Institute of Technology (to be determined)

Four. Activity background

How to maximize the cognitive influence of "_ _ Hotel", turn the "potential energy" created by the brand into the driving force of the same industry in Nanyang, and use the opportunity of this opening ceremony to expand the visibility of the hotel and improve its reputation, so as to give itself a good start, is the core problem to be solved in the opening of the new store.

Verb (short for verb) Moderator:

Participants of intransitive verbs:

1, hotel board of directors and all staff.

2. Relevant personnel of major media in Nanyang City.

3. Relevant leading guests from Nanyang City and Wancheng District.

4. Other relevant business partners.

Seven, planning ideas:

1. Carefully create the activity atmosphere at the opening ceremony site, which will have a strong visual impact on the target audience and improve the audience's cognition and memory of the bank.

2. Intensify advertising integration and publicity to enhance communication effect and social influence.

3. The opening ceremony site strives to be atmospheric, fashionable and active, and strives to render the festive atmosphere of the opening ceremony.

Eight. The purpose and significance of the activity

Officially announced the opening of the hotel, which attracted the attention of Nanyang market peers, target consumers and media friends;

Let the target customers and potential users of competitors in Nanyang market further fully understand the unique services provided, have a strong desire to experience, further strengthen interaction and communication with Nanyang media, and create a good public opinion environment for the sales and promotion of regional markets; With the opening opportunity, we will establish a benign relationship with relevant government departments and partners in Nanyang market, paving the way for subsequent market operation and promotion. Let people have a preliminary understanding of _ _ hotel. Participants: city and county leaders, company leaders, external friends and related media.

Nine. Site layout: including off-site layout and on-site layout;

1. Set up two welcoming guests on both sides of the hotel gate (10# 1 17), and make appropriate arrangements with balloons and other materials.

2. There is a banner hanging at the gate of the hotel, which reads: _ _ Grand Hotel Opening Ceremony;

3. Set up a reception desk (10# 1 17) in the lobby of the hotel, where there are guests, next to the famous etiquette lady wearing festive cheongsam (as the case may be), guide the guests to sign in and wear VIP flowers at the event site, and start to guide the guests into the ceremony;

4. The name of the on-site etiquette service personnel is responsible for maintaining the order at the scene and pouring tea for the guests.

5. A pair of outdoor remote control stereos will be placed on both sides of the rostrum. At the beginning of the event, festive music will be played, and the host and related leading guests will speak and amplify.

X. Personnel arrangement for relevant celebrations:

XI。 Implementation process of opening ceremony

20 _ _ _ _ _ _ _: 00: Hotel staff arrive at the site to make preparations, and security personnel formally protect the site.

Twelve. Celebration process:

__:00 All preparations for the activity are ready, and festival music is played;

__:00 hostess (wear a bouquet of distinguished guests, please sign the leader's name, and guide relevant leaders and guests to the rest area);

__:00 The host introduces relevant activities and invites relevant leaders and guests to sit in front of the rostrum;

__:00 The host announced the official start of the _ _ hotel ceremony and introduced the leaders and guests present.

__:00 Item 1: Set off firecrackers (download firecrackers music instead)

__:00 Item 2: Invite relevant leaders of Nanyang City to speak; Play music when you go on stage, and play light music when you speak. )

__:00 Item 3: Invite the leaders of Wancheng District to give a congratulatory message: (Play music on stage, and play light music when speaking).

__:00 Item 4: The chairman or general manager of the hotel makes a speech to introduce the company; Play music when you go on stage, and play light music when you speak. )

__:00 Item 5: The host invited relevant leaders to cut the ribbon for _ _ Hotel; (courtesy escort, fireworks, festival music)

__:00 Item 6: The host announced the successful conclusion of the opening ceremony, and the chairman or general manager of the hotel bid farewell to relevant leaders and guests.

Thirteen. anticipated/desired/intended effect

1._ _ The news of the opening of the hotel was widely spread, attracting more target consumer groups to participate in this activity.

2. Deepen the impression of _ _ hotel in consumers' minds.

No matter from pre-planning or post-implementation, we should strive to make this opening ceremony achieve an unprecedented sensational effect.

4. Enhance the confidence of internal employees in the company.

5. Be a latecomer in the same industry and become a dark horse in the industry.

Fourteen Activity budget funds

1. Site layout: banners, balloons, salutes, fireworks, etc. A total of _ _ _ yuan.

2. The bus fare and other expenses for inviting relevant leaders to attend the meeting totaled _ _ _ yuan.

3. At the end of the activity, the gifts for related guests and journalists totaled _ _ _ yuan.

Opening marketing activity plan 3

First, background analysis:

Advantages:

1. The hotel is located in Susan Avenue, Meishan City, in front of the railway station, and then to the city center. Convenient transportation, surrounded by many middle and high-grade residential quarters;

2. There are few surrounding hotels and strong competitiveness;

This hotel is a newly renovated business hotel with outstanding decoration style and complete supporting facilities. The business projects are all at the forefront of consumption in Meishan City, with great development potential.

Disadvantages: 1 There are not many high-income people around, and their popularity is insufficient;

2. The popularity is not high, and the target group does not know enough about the hotel; 3. The hotel's core competitiveness is not clear, and its characteristics are not prominent.

Second, the marketing purpose:

Establish hotel popularity, enhance popularity, establish a relatively stable consumer group, and increase income steadily. Based on the local area, create a local first-class hotel image.

Lock target group:

Local high-income people, night tourists seeking fresh excitement, enterprises and institutions, government organizations, major travel agencies and foreigners.

Third, the project analysis:

As a special commodity, hotel marketing is different from other commodities. The key is how to create consumer demand correctly. Nowadays, the hotel industry in China is increasingly prosperous and the competition is fierce. But there are only a few varieties. Economy, luxury and business class. Economic price war, luxury type pays attention to service and luxury, business type pays attention to supporting perfection. Pay little attention to the taste. Our hotel can make up for the lack of taste at this time. Paying attention to taste will be the core competitiveness of our hotel.

Advantages: pay attention to the environmental atmosphere, which is to create a good atmosphere. This is almost a blank hotel concept in China. A variety of romantic environmental choices.

Membership management, to a great extent, protects consumers' privacy, convenient traffic environment, flexible house selection and obvious geographical advantages.

Challenge tradition and meet modern people's psychological demand for novelty.

Disadvantages: There are many security risks.

Not dominant in policy

Fourth, the specific marketing strategy:

1. Release the opening information and specific activities to the target consumer groups in advance;

2. Advocate the membership system and increase the number of members;

3. Marketers sell directly to customers by phone or door-to-door. Cooperate with professional companies to sell together. Sign a key unit consumption agreement. Conduct follow-up activities and after-sales visits at any time, and all departments should establish and improve the customer file system and summarize the work in time. In order to cooperate with the smooth progress of this marketing activity, the leaders of all departments and marketers need to carry out sales-related work such as telephone marketing and contract sales at the same time, so as to achieve full-time marketing, and all teams should cooperate with each other and do their best to fight this battle.

Publicity:

1. Pre-heating of activities [news, soft articles, advertising, DM and POP distribution in place].

2. The choice of newspaper media.

3. Selection of TV media.

4. The choice of network media.

5. Choice of outdoor media.

6. Choice of radio station.

7.DM issuance [focusing on taxi drivers and car owners, issuing a letter of commitment for opening concessions].

8. Publicity outside the store [hydrogen balloons, lanterns, banners, POP, etc. Used to open]. Set off the opening atmosphere]

9. During the opening ceremony, the top five customers have more surprises every day.

10, there is a lucky draw every day.

Promotional gifts:

1, lighter

2. Sculpture (small relief with collection and ornamental value).

3. flowers.

4. Crystal products (small crafts).

5. Discount card or free experience card.

Verb (abbreviation of verb) Specific implementation: (omitted)

Budget of intransitive verbs: (omitted)

Seven. The expected effect of this marketing:

1. Improve the visibility of the hotel.

2. Let half the local people know.

Both the driver and the master know this hotel.

4. And the target group came to this route. You will choose this hotel when you spend money.

5. Develop and increase the frequent customers of the hotel.

6. Let local enterprises and business leaders know about this hotel. We will choose this hotel when there is demand.

7. Improve customer satisfaction, reputation and loyalty. Make it an old customer and member of the hotel.

8. Through the promotion and sales of the main products (rooms), the sales and popularity of the affiliated industries will be promoted at the same time.

This scheme is mainly conceived to open marketing, and the marketing strategy is only a small framework. In market analysis, I believe that investment companies have a well-thought-out plan. Looking forward to teaching and communication.

Opening marketing activity plan 4

I. Background of the event

In order to celebrate the opening of _ _ International Fitness Club _ _ Elite Club and enhance the popularity and influence of _ _ International Fitness Club _ _ Elite Club in _ _, this opening activity is specially held.

Second, the purpose of the activity

① Expand the influence and popularity of "_ _ International Fitness Club _ _ Elite Club" in _ _.

② Celebrate the opening of "_ _ International Fitness Club _ _ Elite Club".

③ Attract the attention of the target audience and achieve the final sales target.

Third, the target object.

White-collar workers and business people with high income and high consumption.

② Students who love sports and are curious and stay-at-home women.

Fourth, the theme of the event

Healthy and beautiful

A graceful figure is no longer a woman's patent. In the new era, more and more "handsome guys" begin to pay attention to their muscle engineering, and their demands for sports are getting higher and higher. Exercise is not only an important way to shape a charming figure, but also an important way to achieve a charming face. It perfectly combines health and beauty with fitness, making people who exercise healthy, energetic, beautiful and attractive.

Verb (abbreviation of verb) activity details

(1) Opening Ceremony

1. Time: 9:18-11:00.

2. Venue: _ _ International Fitness Club _ _ Club Square

3. Moderator: _ _ host of TV entertainment channel _ _, president of Dance Art School _ _.

4. Activities: Opening ceremony, leaders' speeches, investors' speeches, group headquarters speeches and performances.

Invite guests

① Leaders of the Municipal Sports Bureau;

② Relevant leaders of _ _ county;

An entertainment star.

6. Invite the media

(1) _ _ TV station;

(2) _ _ county TV station;

③ _ _ Evening news.

7. Staffing

Project director: responsible for the arrangement of the whole event and the reception of distinguished guests.

Miss Etiquette: Responsible for welcoming guests and serving tea to the audience.

Photographer: Responsible for the recording and subsequent production of the opening ceremony.

On-site execution: responsible for site layout and equipment debugging.

Transportation reception: mainly responsible for receiving VIPs, leaders and media to the venue.

8. Public participation

In order to expand the popularity and influence, more interested mobile people can watch the program.

Note: All invited media and guests should use the invitation card to show the sincerity and formality of the international fitness club as an elite club.

(2) Appreciation Banquet

1. Time: 1 1: 18

Venue: _ _ Hotel Ballroom

3. Moderator: _ _ TV Entertainment Channel _ _ _ _ President of Dance Art School _ _.

4. Activity content: investors thank you, singers sing, violins or saxophones play.

Invite guests

(1) provincial propagandist;

② Relevant leaders of _ _ county;

3 Congratulations to the guests;

(4) guests and performers.

6. Invite the media

(1) _ _ TV station;

(2) _ _ county TV station;

③ _ _ Evening news.

7. Staffing

Project director: responsible for reception and seating arrangement.

Moderator: Mainly responsible for the opening remarks of the reception and the program host during the reception.

Miss Etiquette: Mainly responsible for consulting and getting contracts.

Photographer: Responsible for recording, shooting and post-production of the whole audience.

Transportation reception: mainly responsible for receiving VIPs, leaders and related media to the thank-you reception venue.

Matters needing attention in arranging intransitive verb activists

(1) The specific number of the above personnel depends on the situation of the company and the site.

(2) Photography is mainly done by media reporters, but it should also be recorded by internal personnel of the company for future internal communication.

(3) The reception of guests includes the reception of leaders in person and the reception of hostesses, who should receive systematic training before the event.

(4) All materials shall be handled by special personnel.

⑤ All staff members wear work cards with uniform format.

Seven. Activity schedule

(1) All staff members, dressing the, wear uniform work permits.

② The above dates are for reference only and can be adjusted according to the company's personnel situation and work convenience.

③ The design styles of all publicity materials are similar or unified.

Eight. Required materials and budget

In order to ensure the smooth progress of the activity, the activity process is compact and orderly, and the funds are operated reasonably, the materials and related budgets required for this activity are specially formulated. The specific materials and budget are as follows:

(1) Materials and budget for theme activities

(1) The specific quantity and related budget specified in this activity planning can be reasonably changed after specific consultation between advertisers and advertising companies.

② Personnel training in the preparation period before the activity mainly refers to the comprehensive training of the whole activity, aiming at all employees and aiming at establishing a good corporate image.

(3) The training of performers is a special training for the performers and related staff, aiming at ensuring the orderly performance.

(4) Other emergency expenses are included in the mobile expenses in Article (3).

(2) Thanks for the specific materials and budget of the banquet.

Note: Since many materials in the thank-you reception are the same as those in the theme activities, I will not elaborate here. The materials used in this reception are all included in the theme activities. These materials are as follows:

① Prepare relevant materials before the activity.

② Media invitation and host invitation.

(3) miss photography and etiquette.

(4) Receiving the vehicle.

(3) Mobile expenses

_ _ Yuan (it is suggested that the moving expenses account for 8% of the total expenses-10%).

(4) Total expenditure of this budget: _ _ yuan.

Nine. abstract

I wish the performance of this event a success and the expected effect is fully realized! The planning of this activity is macro, and the actual practice can be adjusted according to the specific conditions of the activity.

Start marketing campaign plan 5

First, the concept of activities.

1. Take the ribbon-cutting and unveiling as the main line, and complete the activities through the ribbon-cutting and unveiling in the outpatient department, giving gifts, issuing free experience cards, celebrating reception and other activities.

2. By actively communicating outpatient information, patients or potential patients can obtain information.

3. Through the indirect influence of activities, more patients can have a basic understanding of the comprehensive strength of experts, equipment, therapy and treatment environment in this clinic, thus attracting more patients who have not seen a doctor before.

4. Through various news dissemination activities, it is more objective than other ways to let more patients know more about all kinds of information in this clinic.

Second, the overall atmosphere layout

The whole venue will cooperate with the theme of ribbon-cutting and unveiling of outpatient department, with the warm, festive and solemn atmosphere as the keynote, and hang the gas arch of outpatient department to echo it, and output the opening information of comprehensive outpatient department. Colored flags printed with the logo of Concord Clinic are arranged at the entrance and both sides of the main entrance of the clinic to ensure a solemn and warm atmosphere.

1, layout of outpatient department

(1) Put road signs and signs on both sides of this clinic.

(2) Hang the banner of the opening ceremony of tengxian Pok Oi Comprehensive Clinic.

Content: Text "Opening Ceremony of tengxian Aibo Comprehensive Clinic"

Color: text (medium yellow) background color (red)

Font: bold and bold

(3) An inflatable arch (the content, color and font are the same as (2))

(4) The door is paved with red carpet, with flower blue and flower bonsai.

(5) Red, yellow and blue balloons are hung on the four walls of the clinic.

(6) The outpatient department is covered with HongLing.

2, the outpatient department exterior wall layout

There are eight external walls hanging on the construction site, which read "_ _ _ _ _ _ _ _ _ _". (See the design draft for details)

3. Main venue area-entrance of outpatient hall

(1) A sign-in desk is set at the entrance of the outpatient hall, and a long wooden table covered with red cloth is placed to guide guests to sign in and control the order of admission.

(2) There are two loudspeakers and a microphone around the venue, which is convenient for the host and related personnel to speak.

(3) The belt is located on the other side of the door.

Third, the activity program settings

As a celebration, the atmosphere of the celebration should be strong, and we plan to use part of the celebration to arouse the mood of the venue. The band creates a festive atmosphere and prepares for future projects. Because of its low cost and large income, it is the easiest to create an atmosphere and scene. Therefore, it is most reasonable to take the band performance as an integral part of the opening ceremony. In addition, the master of ceremonies should preside over the whole process of the celebration, and the master of ceremonies should thread the needle to make the venue orderly.

Specific activity program settings:

09:00 The nurse in the outpatient department welcomes the guests (the nurse etiquette lady guides the guests to sign and distribute the materials).

09:20 Miss Etiquette invited guests and reporters to the main venue.

At 09:30, the band played music and the master of ceremonies appeared, announcing the opening ceremony of tengxian Boai General Clinic and introducing the celebration activities to the guests, and introducing the leaders and guests present one by one.

09:50 Speech by the director of outpatient department (the main content of the speech is to thank leaders at all levels for taking time out of their busy schedules to attend the opening ceremony of tengxian Bo 'ai comprehensive outpatient department and plan the opening plan of the hospital. And briefly introduce this clinic.

/kloc-0: 00 leader's speech (the main content is congratulations and the significance of setting up this clinic in tengxian).

10:20 ribbon-cutting ceremony.

10:30 unveiling ceremony.

/kloc-set off firecrackers at 0/0: 40, and the band's music began again.

10:50, invite guests to visit the outpatient department and have a rest (at this time, the outpatient department should have leaflets issued by nurses, and give gifts and free medical examination cards to the citizens).

12:00 __ Hotel, the celebration reception begins (the reception can be in the form of a western-style buffet with a harmonious and elegant atmosphere).

Fourth, the coordination of activities.

1. General Manager of the event-General Affairs Group: responsible for the overall progress of the event and determining the guest list.

Staffing: tentative 1 person.

2. On-site general coordination-venue group: coordinate the work between various processes on site.

Staffing: tentative 1 person.

3. Prop preparation-logistics team: responsible for purchasing the materials needed for the activity and cleaning up the site after the activity.

Staffing: tentative 1 person.

4. External liaison-public relations team: responsible for sending invitations and contacting bands, emcees, news media and hotels.

Staffing: tentative 1 person.

5. Guest reception-reception team: responsible for the guests' sign-in desk, distributing information, wearing VIP flowers for the guests, guiding the vehicles to park, and seeing them off after the event.

Staffing: tentatively 4 people.

Verb (abbreviation of verb) media cooperation

On March 6th, 2006, the opening ceremony of tengxian Aibo Comprehensive Clinic was held, which was the first appearance of the overall strength of the clinic. This crucial appearance will affect the future performance of the whole clinic. Therefore, the advertising at this stage aims at shaping the corporate image, establishing brand awareness, and establishing the grade and image of Guiping Sheikh comprehensive outpatient department in people's minds as soon as possible. At this stage, we will mainly use newspapers, television, leaflets and banners and other media and communication methods to promote the project with a large number of hard advertisements.

1._ _ _ Is it published on DM Express?

Time: March 15 and 18 versions 1/2.

Copy: March 16

Bold type: On March 19, when tengxian Pok Oi Comprehensive Clinic opened, all visitors with this newspaper were given exquisite gifts.

In addition, the layout should be marked with the logo of tengxian Pok Oi Clinic and the slogan of "Pay attention to health and care for life", the logo pattern should be eye-catching, and the font of the slogan should be different from the copy.

Address: tengxian Hedong Grand Turntable Tel: _ _ _ _

2. You can choose to play text advertisements in the 8: 00 prime-time advertisements of tengxian TV Station, or you can choose to play multiple mobile advertisements. Time: March1April-March 18 for five days.

3. Hanging banners on the main streets of the city (7 days from March 14 to March 18)

(1) 19 On March 9th, the opening ceremony of tengxian Aibo comprehensive clinic was held grandly.

(2) On March 19, tengxian Bo 'ai General Clinic started a free physical examination today.

4. Make leaflets and free medical examination cards, and send salesmen to various prosperous areas and township residential areas for distribution (subject to the time to catch up with the market, and the distribution time will be arranged separately).

Time: March 14- March 2 1 7 days.

Copy: Page 1: (Refer to newspaper advertisement)

Page b: (general situation of outpatient service)

Cost budget of intransitive verbs

1, newspaper advertising cost: _ _ yuan _ twice = yuan.

2. TV advertising expenses: RMB.

3. 10 banner: _ _ yuan /article _8 = _ _ _ yuan.

4. Invitation: _ _ 1.00 Yuan/piece (reference price) =38 yuan.

5. MC: _ _ yuan

6. Miss Etiquette: 10 person (internal protection) _ _ _ _ yuan/half a day/person.

7. Watch band: Reference price: 500 yuan

8. Inflatable arch: one yuan/day (reference price)