Is Sharon's mechanical dragon really bad?
At the 202 1 Guangzhou Auto Show, Salon, a high-end brand of Great Wall, brought its first model-Macalline. The official definition of Ankylosaurus is "high-performance mecha running", which is a pure electric coupe. The global limited edition exhibited at the auto show is limited to 10 1 set, and the official suggested retail price is 488,000 yuan.
Salon is a high-end brand of Great Wall Motor. In the past two years, traditional China brands have been actively building brand-new brands. Salon brand is no exception, but it will take a personalized and high-end brand line. I just don't know if this positioning can play a role in broadening the market.
It is subjective to say that mechanical dragons are ugly, and there should be some aesthetic differences in them, but the criteria for judging them are different. Many people say that when they first saw the car, they thought it had just come out of the animation. Who didn't want to own such a car model when he was a child? It was so cool.
In terms of appearance, the mechanical dragon adopts the design concept of pioneer mechanical aesthetics, with tough lines and sharp edges, which brings strong visual impact to people. The mechanical dragon shows its sense of science and technology, but it also has a sense of retro. I have to say that the designer is still very attentive.
The headlights of the Mechelong Square are like the turn-over lights in the 1980s, which are quite retro. 160 golden bevel mechanical geometric structure and active air intake grille depict the outline of mechanical sense and highlight the true nature of the mecha. The matrix-type far-near integrated LED headlights standard in the whole system are the finishing touch, which gives the whole vehicle a high degree of recognition.
Mechanon is also equipped with a frameless electric door, which supports automatic opening and closing when approaching. 20-inch deep carbon black double five-spoke wheels with Michelin high-performance tires and Brembo four-piston calipers are very sporty.
The tail design of the mechanical dragon is also full of details. It is the first intelligent taillight equipped with Mini-LED external display technology. The design of double-layer dynamic tail and lower diffuser all emphasize its sports attributes. Just different from the traditional sports car, in the position of the exhaust pipe of the traditional sports car, the mecha dragon is designed as two tubes, which is unique.
In terms of interior, the entire interior of the mechanical dragon is the color of space blue. After turning on the light, there is horizontal light at the lower part of the window, which connects the whole space and has a sense of fantasy and technology.
Mechanon uses Napa leather seats and Alcantara advanced materials to enhance the luxury style of the interior of the vehicle. It also has 16-way seat adjustment, 8-point physical therapy pneumatic massage and other functions, ultra-immersive seats, plasma fresh air health cockpit, deep space silent NVH solution, and five-star security guards.
The robot is equipped with Harman Kardon 16 speaker 5. 1 channel sound system, so that people who love music can always enjoy fever-level sound effects even on the road.
Mechelon is the world's first model equipped with four laser radars, and the supplier is Huawei 96-line hybrid solid-state laser radar.
In addition, the official said that the new car is equipped with seven 800 Wan Chao high-definition cameras, four panoramic cameras, five millimeter-wave radars, 12 ultrasonic radar, 1 independent high-precision positioning unit and other 38 intelligent sensing components to form a super-intelligent sensing system with a sensing distance of 500 meters. Using Huawei's MDC autopilot chip, this configuration should be able to make the autopilot performance peak. The official data broke 100 in 3.7 seconds, and "bombing the street" was just right.
In terms of power, Mechelon will be equipped with front and rear permanent magnet motors with a maximum power of 405kW(55 1 HP) and a peak torque of 750 Nm. The Dayu battery pack equipped with 1 15kWh can withstand the high temperature of 1000℃, without fire or explosion, without worrying about the scorching heat and rainstorm in summer, and drivers no longer have to worry about battery safety. The maximum cruising range under CLTC conditions is 802 kilometers. The new car can also be overcharged at 800V/480kW, and the battery life can be increased by 40 1km within 10 minutes.
Generally speaking, after reading the configuration and design of Michelin, we can really see that the salon brand is a product around positioning. Compared with the old successful sports car, it may still have many shortcomings, but as a new product of a domestic automobile brand, it has reached the level of 500 thousand in appearance, interior and power configuration.
Some people like it, and they will think that it is worthwhile to spend more than 400,000 yuan to buy the mecha dragon; Some people don't like it, and there are reasons for not liking it. In recent years, Great Wall Motor has developed very rapidly, but there is still a long way to go. We all expect their better products.
Is Sharon's mechanical dragon performing poorly?
If you choose the most important model of this Guangzhou Auto Show, Macalline is definitely one of them. Just looking at the name of the car, I believe many netizens will think of the Great Wall Motor now, yes! Mechanon is the first model of Salon, a luxury new energy brand owned by Great Wall, focusing on the luxury new energy market of 400,000-800,000. Judging from the retail price of 488,000 yuan for the limited edition of Mechilong, it is undoubtedly the most expensive and of course the most unpacked model of Great Wall Motor.
Today I want to talk to you about this car from three angles. First of all, Mechanon is different from most pure electric new energy vehicles on the market; Secondly, is Great Wall Motor really ready to set foot in the high-end pure tram market? Finally, will the mechanical dragon make a louder sound than the rain?
Great Wall Motor has made a thorough study of this matter. Mechanosaurus can quickly occupy position C in the new energy army of Guangzhou Auto Show. In addition to individual car names and exaggerated shapes, it also comes up with something that makes people shine in the product dimension, which is commendable for a traditional car company.
Mechanical dragon is different from most pure electric new energy vehicles.
Before the release of the mechanical dragon, in fact, just looking at the design can roughly tell whether a car comes from a new car-making force or a traditional car company, and the arrival of the mechanical dragon completely subverts this cognition. In fact, mecha is an abstract concept, but when you see the mechanical dragon of a car, you can associate it with the name of the car well.
If the current design trend is minimalism, then the mechanical dragon is the opposite. It's not beautiful, but it's special enough The lines of the whole car are angular and complicated, which even makes you doubt that it is not the product of this era. If you have to say deja vu, you have probably only seen it in science fiction movies.
Speaking of science fiction, I feel that the design of the mechanical dragon is a bit too hard, not shocking, but more exaggerated. All kinds of sharp edges and corners make the whole car seem to lack affinity. Some people say that Machilon is a futuristic model, but I don't think so. For example, headlights similar to Ferrari F4 and rivets with a sense of time on the car body feel like a tribute to classics and retro.
It is said that Mechelon's body size exceeds 5.2 meters, which has reached the level of a large car. In terms of size, it should be the largest pure electric vehicle at present. At this level, Machilon has no competitors.
Although the figure has reached the standard of a D-class car, the specifications of the tires are a bit conservative, with a width of only 245. The advantage is that the rolling resistance coefficient is lower, which is conducive to reducing power consumption. The disadvantage is that the positive visual effect is worse. The tires are equipped with Michelin high-performance tires and +Brembo four-piston calipers, and the performance positioning is still very clear.
I have a question when I see the complex lines of the dragon body of the mecha. Will this design put forward higher requirements for manufacturing technology? Of course, I'm not questioning the manufacturing level of Great Wall Motor, but as the first model of luxury brand Salon, it's a bit risky.
Finally, at the end, I found the elements that pure electric vehicles should have in this era. Although the through taillight is not a new design, the screen in the middle that can customize the display content is really interesting. If a car in the back turns on the high beam, you can remind the car to turn off through the screen. There are many such usage scenarios. In a word, this is a novel, practical and scientific design.
In addition, Mechanon's hidden tail can also rise and fall according to the vehicle speed, which increases the stability of the vehicle when driving at high speed. Then looking down, the mechanical dragon returned to the previous exaggeration. The huge diffuser and "middle tail row" make the whole tail look more like a super sports car. Of course, as a pure electric vehicle, there can be no tail gas, and the "middle tail row" of the robot is likely to be fog lights.
In the past, if there were cars with this design at the auto show, they were generally concept cars, so it was difficult to resume mass production, and some even could not be mass produced. However, most of the designs you see at present have been filed by the Ministry of Industry and Information Technology, so it can be said that the final production version is very close.
Since it is a pure electric vehicle, we have to talk about its core, intelligent technology configuration and battery performance, which are two points that Mechanon is most proud of at present. Mechelon is the first model in the world equipped with four laser radars. Most models on the market are 1-2, so it's really "luxurious" to take four at a time. It uses Huawei's 96-line hybrid solid-state lidar, and the estimated cost will also be optimized.
In addition, Mechelon will match seven 800 Wan Chao HD cameras, four panoramic cameras, five millimeter-wave radars, 12 ultrasonic radar, 1 independent high-precision positioning unit and other 38 intelligent sensing components to form a super-intelligent sensing system. It adopts Da Vinci architecture, with NPU computing power up to 400TOPS and CPU computing power up to 440KDMIPS, and will reach L3 level or higher in the future.
Finally, looking at the performance, the mecha dragon is equipped with front and rear permanent magnet motors, and the driving mode is the main rear-drive four-wheel drive system. The maximum power is 405kW, the maximum horsepower is 55 1Ps, the peak torque is 750N.m, and the acceleration per 100 kilometers is 3.7s, which is equivalent to the acceleration level of BMW M760Li. You know, this is 6.6T of cylinder 12. Don't do it at any time.
The mechanical agricultural battery capacity reaches 1 15kWh, and the Great Wall Dayu battery pack is adopted. The maximum cruising range under CLTC condition is 802km, which supports 800V/480kW overcharge, and the cruising range can be increased by 40 1km within 10 minute. Theoretically, mechanical farmers have solved the problem of endurance anxiety.
On Mechelon, you can see the difference between it and other pure electric vehicles. The first is its design. The new forces that build cars probably dare not do this. As for whether it looks good or not, people have different opinions; Secondly, its configuration, saying that it is the current ceiling of this level should not be exaggerated; Finally, the performance, there are two major points of view, one is Dayu battery pack, which is the first time the battery is mounted on the upcoming mass production model, so we can look forward to it, and the other is 800V overcharge, which is very important to solve the anxiety of battery life, depending on who is listed first in Tucki G9 and mechanical farmers.
Is Great Wall Motor really ready to set foot in the high-end pure tram market?
At present, domestic pure electric new energy vehicles are roughly divided into two categories, one is oil to electricity, and the other is pure electric platform vehicles. Most of the former comes from traditional car companies, while the latter is mainly based on new forces to build cars. In recent years, under the pressure of competition, traditional car companies have also launched their own pure electric platform models, striving to make a difference in the mid-to-high-end new energy vehicle market, such as Volkswagen's id series and Mechanon launched by Great Wall's high-end new energy brand salon today. The new energy vehicles built by these exclusive platforms have one thing in common: high-end, generally expensive.
Introducing Mechelon has two meanings. First, it is an important signal for Great Wall Motor to return to the mid-to high-end car market. Secondly, this is the first time that Great Wall Motor has set foot in the high-end pure tram market, with a clear goal, which is to launch an impact on "Wei Xiaoli" and the first group headed by Tesla, with a higher positioning.
The suggested retail price of Mechilong announced by Guangzhou Auto Show is 488,000 yuan. As far as the pure electric vehicles currently on sale are concerned, their prices can rank in the top three, the first is Porsche Taycan, the second is Model S, the third is Mechelon, the fourth is Weilai ET7, and the fifth is ZEEKR 00 1. Although the robot is the largest in size, as the first car of a new brand, it is still in the conceptual stage. It is enough to show the courage of Great Wall Motor to dare to sell at this price. Judging from the positioning of Salon brand, its follow-up models may have higher prices, otherwise it will not shout out the slogan of 400,000-800,000 luxury pure electric brands in China.
Compared with traditional fuel vehicles, the product competition between pure electric vehicles is more direct, and the fight is nothing more than design, intelligent configuration and battery. Although the entry threshold is low, the ceiling is not high, which is also the key to why the new car-making forces can sit firmly at the table in a short time and occupy market share. For the traditional car companies now, although they are a little passive, they have strong technical strength and manufacturing power to endorse and can catch up in a short time. I'm still very confident about this.
As the first car of a new brand, the starting point is high, which is not a wise choice under the current new energy market structure. Salon brand delivered such a set of messages at Guangzhou Auto Show, "Let a group of minority people with common values shake hands and make peace and move forward together", and directly pushed themselves to the minority market. There is a large car company like the Great Wall behind it, so you really don't have to consider whether you can survive. Does that mean that Great Wall Motor has enough strength to control such a brand and product positioning? This is a question mark. After all, in the traditional fuel vehicle market, Great Wall Motor's high-end road is not smooth. It is difficult to achieve overtaking in corners in the new energy market and create a new banner of high-end brands. At least I am holding a wait-and-see attitude.
Will the mechanical dragon make more noise than rain?
In the high-end pure electric market, China brand has many lessons. The future car, known as the first pure electric supercar brand in China, is uncertain now; Baiteng automobile, which is positioned as a pure electric luxury brand, finally fell down on the eve of delivery; Even the krypton car born with a gold spoon was cancelled due to product problems. On the other hand, these new forces, such as Tucki and Weilai, are developing more and more smoothly. After all, they have to go to the poker table to play Hu cards.
Judging from the brand positioning of Salon and the price of the first model Mechelon, it is undoubtedly pushing itself to a smaller audience. Some people may say that the limited edition cars of Machilon 10 1 were sold out in three hours, isn't that enough? Don't forget that Sharon's vision is the first brand of luxury pure electricity with a price of 400,000-800,000 yuan in China, and the sales volume is still very high, so I am still looking forward to the market performance of the first model, Macalline. Is Sharon's mechanical dragon really bad? Did Sharon Ankylosaurus perform poorly @20 19