There are only three new films left in the 2022 May Day schedule.
There are only three new films left in the 2022 May Day schedule. Following the large-scale withdrawal of new films in the "Qingming Festival", "May Day" "The file" once again encountered a wave of withdrawals. Some people choose to "leave", while others choose to "stick". There are only three new films left in the 2022 May Day schedule. There are only three new films left in the 2022 May Day holiday 1
As the May Day holiday, a traditional popular period, approaches, the film market is particularly deserted. In terms of supply, eight films including "Keep You Safe" have announced their withdrawal. Currently, only three new films, "I Really Hate Long Distance Relationships", "Bad Guys" and "Punch Out, Mom", are sticking to their plans.
Downstream uncertainty is also increasing. On the morning of April 28, ticket purchase platforms such as Taopiaopiao and Maoyan showed that theaters in Xicheng District and Dongcheng District of Beijing have suspended operations due to epidemic prevention and control needs. On that day, the total number of theaters in operation nationwide was 6,573, with an operating rate of 54.6%.
"The uncertainty of the epidemic and the unclear industry prospects have made the entire film industry not optimistic." Zhu Yuqing, founder of Juyinghui, said that saving is the key word for the development of the industry this year, and restoring industry confidence is the key It's urgent.
8 movies announced their withdrawal
Following the announcement of the withdrawal of "Pig Man Movie: Ocean Diary" on April 18, "Brother" , Hello", "Prosecution Storm", "Hello, Beijing", "Keep You Safe", "Meet You", "I Am Tyrannosaurus Rex", "Awakening of Mini World" and other films have also announced adjustments to their schedules, with a total of 8 films Withdraw from the May Day stall.
Among them, "Hello, Brother" produced by Ruyi Film and Television and "Hello, Brother" produced by Ruyi Film and Television have a "want to see popularity" of 75,700 and 42,300 respectively on Taopiao Piao. People was once regarded as a work that boosted the popularity of the film market.
At present, data from the Beacon Professional Edition shows that from April 29th to April 30th, 8 movies were released to hit the May Day schedule, but most of them were re-releases, including "One Point" Just get home", "As long as you live a better life than me", etc. There are only three new films premiering, including two domestic films, "I Really Hate Long-Distance Relationships" and "Punch Out, Mom," and one imported film, "Bad Guys."
Reporters noticed that most of the films that "stick to" the May 1st schedule use "not withdrawing" as a highlight of their promotions. Among them, the producers of "I Really Hate Long-distance Relationships" shouted the slogan "You stick to love, we stick to movies", while "League of Bad Guys" said "Absolutely not."
However, judging from the pre-sales situation, the situation of the May 1st batch is not optimistic. According to Beacon Professional Edition data, as of 19:00 on April 28, the May Day pre-sale box office was only 2 million yuan, with a total of 54,700 movie tickets sold. Among them, the pre-sales of three new premiere films totaled 1.246 million yuan.
Top Data’s total box office forecast for the above three new films is 100 million yuan for "I Really Hate Long Distance Relationships", 28 million yuan for "Bad Guys", and 2000 yuan for "Punch, Mom" Ten thousand yuan.
"At present, the industry has already prepared the expectation of 'insufficient supply and market downturn'." A data analyst said in an interview with a reporter from "Securities Daily" that the current epidemic situation is recurring across the country, and the market has given Box office forecasts are not accurate, and the key indicator depends on the operating data of cinemas. One signal is that since April 23, the operating rate of cinemas nationwide has rebounded to more than 50%.
Cinemas are doing "side business" to save themselves
For the upstream, facing the sluggish environment, they can choose to withdraw and wait for the market to pick up, but for cinemas, it is difficult to lose money escape. The manager of a theater in Beijing told reporters, "The theater is still open, but the number of moviegoers per day is less than 100, and it is losing money every day of operation."
Data from Beacon Professional Edition shows that as of April 28, there were 6,573 theaters nationwide. All theaters are open, with an operating rate of 54.6%. In the past few days, the daily box office has remained within 8 million yuan, the number of moviegoers is extremely low, and the theater attendance rate is generally less than 2%. Taking April 27 as an example, the No. 1 theater in the country was Shenzhen Broadway Cinema Center (IMAX Vientiane World Store). The store's box office that day was 50,000 yuan, and there were only 828 moviegoers.
Against this background, the theater has launched a fancy self-rescue mode. On the one hand, leading theater chains have begun to deploy TV drama businesses to share performance pressure; on the other hand, all theaters have fully tapped their potential and increased entertainment businesses such as script killing, cross talk, and drama.
When Wanda Film was surveyed by investors in February, it stated that the company would develop more innovative businesses in addition to the traditional film business. In the past two years, it has mainly conducted pilot projects in some theaters and will gradually expand the scale starting this year. In terms of script production, in 2022, the company will develop the entire industry chain from content creation, distribution, and channels. Wanda Film and Television will license IP for script production cooperation. Cinemas will operate through self-operation, joint venture and other models, and will continue to promote the expansion of multi-functional theaters. In the future, the company hopes to upgrade Wanda Cinema into a small comprehensive entertainment complex to innovate and increase revenue.
Hengdian Film and Television stated in its 2021 annual report that the company will add water bars, supermarkets and other business formats based on the actual theaters, innovate advertising and entertainment sector businesses such as claw machines and massage chairs to generate revenue from the company's non-ticket business.
It is worth mentioning that some theaters have gone beyond the boundaries of entertainment and tried to combine food, fitness and other businesses. Take Central Film Investment as an example. Since the second half of 2021, Central Film Investment has moved music restaurants and bars into theaters, using the method of "team shareholding + theater employee shareholding" to conduct pilot projects in newly opened theaters in Mianyang City, Sichuan Province. , not only sells craft beer and crayfish, but also holds activities such as the "Central Tipsy Lobster Season".
"When choosing a 'side job', first consider the hematopoietic function. When the film market is down, the 'side job' should have the ability to support independently." Wang Zheng, president of Central Film Investment, told a reporter from Securities Daily that at present, the company The daily income of the theater is less than 1,000 yuan, but the daily income of the music restaurant is more than 5,000 yuan, and as high as 10,000 yuan during holidays.
In this regard, the aforementioned analysts said that theaters are usually located in bustling shopping malls, which have good geographical advantages and can be used as "side businesses" according to local conditions. Based on current successful experience, theaters, photo studios, and cafes are all It’s a good choice. “Surviving the special period is the most important thing.” There are only three new films left in the 2022 May Day schedule 2
The May Day holiday is approaching, but the “May Day” movie market is deserted , following the large-scale withdrawal of new films in the "Qingming Festival", the "May Day" film once again encountered a wave of withdrawals. Recently, due to the recurrence of epidemics across the country and other reasons, many movies that were scheduled to be released during the May Day holiday have announced their withdrawal.
Some people choose to "run away", while others choose to "stick to it." As of press time, there are still youth romance films "I Really Hate Long Distance Relationships", documentaries "Captain Everest", and animated films "Bad Guys" "Alliance", "The Little Mermaid's Fantasy Adventure", "The Adventures of Stupid Bird", the feature film "Punch, Mom", "As long as you live better than me" and other films will be released in the "May Day" period.
Many movies have chosen to be withdrawn
On April 18, "Pig Man Movie: Ocean Diary" announced on its official Weibo that, Due to the recurrence of epidemics across the country, in order to better cooperate with epidemic prevention efforts, it was decided to cancel the release plan originally scheduled for April 30, and the new schedule will be announced at a later date.
On the 22nd, three films announced their withdrawal on the same day, including "Hello, Brother", "Prosecution Storm" and "Hello, Beijing". On the morning of the 23rd, Dapeng’s new comedy "Keep You Safe" starring Li Xueqin and Yin Zheng announced that its original release plan on April 29 would be postponed. The withdrawal of the two films "Keep You Safe" and "Hello, Brother" directly resulted in no comedy to watch on this year's "May Day", which made the theaters quite regretful.
On the 24th, the movie "Meet You" originally scheduled to be released on May 1 announced that it would be postponed due to the epidemic, and the new schedule would be announced at a later date. On the 25th, the animated films "Mini World Awakening" and "I Am Tyrannosaurus Rex" announced that they had canceled their plans to be released on April 30, and the specific release time is to be determined. The collective departure of many new films has also caused this year's "May Day" to be described by netizens as the "disappeared May Day".
The pre-sale box office is only 640,000, and the "May Day" is not optimistic
Some people choose to "run away", while others choose to "stick to it". According to the Beacon Professional Edition, as of April On the 27th, new films that are still sticking to the "May Day" include the romance film "I Really Hate Long Distance Relationships", the Hollywood animated film "League of Bad Guys", the family film "Punch Out, Mom", and the documentary "Captain Everest" . The re-released films include "As Long as You Live Better than Me" and the domestic animated films "The Little Mermaid's Fantasy Adventure" and "The Adventures of the Fool", forming this year's "May Day" film schedule.
At the same time, "Fantastic Beasts: Dumbledore's Mysteries", "Hotel Transylvania 4: The Adventures of Transformation", "Moonfall", "The New Batman", etc. have also announced extended screening times, and audiences have Opportunity to continue watching during the May Day holiday.
Among the newly released films, the romance film "I Really Hate Long-distance Relationships", the female inspirational film "Punch, Mom" ??and the documentary film "Pearls" are being screened. "Captain Peak" has become the most attention-grabbing movie in the schedule.
The movie "I Really Hate Long-distance Relationships" is scheduled to be released on April 29, and the slogan "Stick to May Day, we will not cancel the release" has been marked on the poster. The movie stars Ren Min, Xin Yunlai and others, and is produced by Enlight Pictures, Caitiaowu and other companies.
The female inspirational movie "Punch, Mom" ??is scheduled to be released on April 30 against the market trend. The film stars Tan Zhuo and tells the story of Bai Yang, a mother who has hit rock bottom in her life. In order to obtain the custody of her child, she The story of returning to the game with the help of coach Shen Hao and struggling to punch. This film is Tan Zhuo's return to the big screen after two years after "I'm Not the God of Medicine" in 2018 and "Manslaughter" in 2019.
In addition, the documentary "Captain Everest" was announced to be screened on May Day. The film truly records the entire process of a private mountaineering team composed of ordinary people climbing Mount Everest. The most complete film to date showing the climb of Mount Everest. The film was originally scheduled to be officially released on May 13, but it was later announced that it would be screened nationwide from April 29 to May 4.
"This year's May Day schedule has limited appeal to audiences, and the box office is expected to be bleak." said Manager Luo, a person in the Lanzhou cinema industry. There are only three new films left in the 2022 May Day schedule 3
After many movies have been withdrawn and postponed, this year's "May Day" is about to usher in a group of "rebels".
Films including "Punch, Mom", "I Really Hate Long Distance Relationships", "League of Bad Guys" and other films will be released on May Day as scheduled. In addition, the documentary film "Captain Everest" chose to "go against the grain" and will be screened nationwide on a large scale starting from April 29.
"Withdrawal"
Since mid-to-late April, many original movies have announced their withdrawal from the "May Day" schedule.
On April 18, the animated film "Pigman: The Movie: Diary of the Ocean" canceled its original plan to be released on April 30 and withdrew from the "May Day" schedule.
Weibo screenshots
Since then, the movies "Hello, Brother", "Prosecution Storm", "Hello, Beijing", "Keep You Safe" and "Meet" "You" announced the cancellation of its original release plan. On April 25, the animated films "Mini World Awakening" and "I Am Tyrannosaurus Rex" were also withdrawn.
Weibo screenshot
In the eyes of many people in the industry, withdrawing from the "May Day" schedule is almost the "only option" for these films.
Film critic Zhang Xiaobei told reporters that since April, the theater opening rate has been below 50% for a long time, and the non-holiday film market has been below 8 million yuan for a long time. "Such market performance is expected to continue into the 'May Day' holiday."
He believes that for movies with certain market demands, the total market volume of the "May Day" can no longer satisfy conditions for the release of these films.
In addition, the recent frequent outbreaks of epidemics in China have intensified this concern.
Data map: Cinema is undergoing disinfection work. Photo by Teng Mingyue
What to do with this year’s May Day holiday?
Obviously, compared with the total box office of the "May Day" in 2021, which exceeded 1.5 billion yuan, this year's "May Day" will present a completely different situation.
Maoyan Professional Edition shows that as of now, there are still 8 films that will be released in the "May Day" period.
A staff member of Elephant Movies said, "Based on the recent daily box office of less than 8 million yuan, the average income of each theater is not much. The film industry is facing unprecedented pressure."
p>
Zhang Xiaobei also expressed similar views to reporters. He believes that under the current circumstances, the pressure faced by cinemas in the entire industry is more practical, but this dilemma cannot be solved by how many movies there are in the cinema.
"Film is an industry that relies on hopes and dreams to survive. I hope our audiences can see hope again and start dreaming again." He said.
"Rebel"
While many works have been withdrawn, there are still some films that choose to be released as originally planned, or even open for advance screening.
The movie "Punch, Mom" ??recently held its premiere in Beijing. According to media reports, the film's director Tang Xiaobai said that it was a very difficult decision to release the film on the May Day holiday.
She said, "The market for Chinese films is very sluggish right now, but we filmmakers can't just sit back and wait. Film studios are waiting for theaters, and theaters are waiting for distribution. No matter how difficult it is, just like us The title of the film is 'Punch', you have to take the first step, everyone must take action."
"Captain Everest" poster
The documentary film "Captain Everest" originally scheduled to be released on May 13 chose to "go against the grain". The reporter learned that the film will be screened nationwide on a large scale starting from April 29.
The staff responsible for the promotion and distribution of the film said in an interview with reporters that they understood the decision of many films to withdraw. Under this circumstance, starting large-scale advance screening is also based on the characteristics of the movie itself.
“Considering that many people may not be able to travel long distances during the May Day holiday, we hope to take everyone to see the scenery through such a film about climbing Mount Everest; we also hope to Bring healing and inspiration to all those in trouble," he said.