Liqun Tobacco's advertising slogan is: "Life is like a trip, you don't have to care about the scenery along the way and the mood of watching it. Liqun makes the soul travel! "

Liqun cigarette is a key brand of Zhejiang China Tobacco Industry, which was formally founded in 1960. It's a real old brand. From 65438 to 0960, Liqun Cigarette Factory, the predecessor of Hangzhou Cigarette Factory, began to produce Liqun brand cigarettes. From the earliest Liqun (Jane) to Liqun (hardcover), they are all low-grade cigarettes, mainly aimed at the rural consumer market.

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Among the first batch of "Chinese time-honored brands" published by the Ministry of Commerce, there are 38 time-honored brands in Zhejiang Province. Liqun brand ranks among them, and it is the only recognized "China Time-honored Brand" in the tobacco industry.

Liqun brand has a production history of nearly 50 years. From 65438 to 0995, Liqun successfully carried out the brand transformation of "renovation of old brands". The Ministry of Commerce launched the "Revitalizing Time-honored Brand Project".

The cigarette "Liqun" produced in Hangzhou was recommended by the Provincial Time-honored Brand Association, confirmed by the Ministry of Commerce as "China Time-honored Brand" at the end of September, and publicized to the public. 65438+In the second half of February, the Ministry of Commerce will issue licenses to enterprises that have won the "China Time-honored Brand".

Baidu encyclopedia-Liqun brand cigarettes