Features, advantages and development suggestions of graduation thesis of Netease Cloud Music APP

The intense and fulfilling university life is coming to an end, and graduates have to pass the final graduation thesis, which is an important form to test students' academic performance. Do you know anything about graduation thesis? The following is my graduation thesis on the characteristics, advantages and development suggestions of Netease Cloud Music APP. I hope it helps you.

With the development of technology and Internet, smart phones and wireless networks have developed rapidly. In the new era, almost everyone has a smart phone, and wireless networks are everywhere in public places. At the same time, the demand of music lovers for digital music is increasing, so the mobile music client comes into being, and it is constantly improved and innovated to give users a friendly experience. Netease Cloud Music, as a rising star of music APP, has developed rapidly and quickly occupied the market based on music socialization. In 20 17, Netease cloud users exceeded 300 million and song lists exceeded 400 million. When studying the development mode of music APP, the development of Netease cloud music is worth exploring and learning from.

Keywords: Netease cloud music; Music APP digital music; Development model;

1, features and advantages of Netease Cloud Music APP

Netease Cloud Music is a mobile native music APP owned by Netease, which was officially released on April 20 13. It is the first music APP in the domestic market to put forward the concept of "music socialization". The concept of "music socialization" was put forward earlier by Diew Lamer, CEO of Rdio, an American music streaming software company. He believes that the essence of music is socialization, and the future of digital music will be inferred by the effective transmission of social experience. I think music socialization refers to the process of arousing users' inner feelings, realizing users' enjoyment of music and heart-to-heart communication between users with music products as emotional sustenance. Netease Cloud Music APP has also been practicing the concept of "music socialization" since its release. Netease Cloud Music has the following distinctive features and advantages.

1. 1 Netease cloud music meets users' musical and emotional needs from three aspects.

First, it greatly satisfies the audio-visual enjoyment of users and relaxes their mood. Netease Cloud Music's humanized visual design and a large number of accurate recommended song lists make it easy for users to find music that suits their tastes. In addition, they can subscribe to their favorite radio stations and give themselves a relaxed mood. Also, Netease Cloud Music is classified according to language, style, scene, emotion and theme, which corresponds to users' listening needs in different hobbies and scenes. The second is to give users a space to express their emotions and record their feelings. Netease Cloud Music provides a personal homepage. When you meet your favorite music, you can share it on the home page, record your feelings through pictures and comments, or participate in topic exchange. The third is to be able to share communication. Friends can recommend each other, share them with others, and be praised by others, which enriches the way of "music socialization".

1.2 Users can create personalized emotion windows.

Creating emotional window is mainly realized by two functions: "dynamic" and "comment". Music is an art, many people can't create music, but when they hear music, they can resonate and have a lot of feelings. Many music apps don't give users room to vent their emotions, but other users can comment and like them, so that users can form an interactive relationship with other users when posting dynamics, and may also form emotional resonance in the process. In addition, users can also express their emotions by initiating interactive topics. As can be seen from Netease cloud user behavior big data, comments have become an important part of users' listening behavior. High-quality comments are also an important difference between Netease Cloud Music and other music apps. It can be said that Netease Cloud Music is the core force to maintain its social ecology.

1.3 Focus on understanding every user and build a unique large database.

Netease Cloud Concert recommends songs to users by understanding their preferences when listening to songs every day, thus reducing the search cost of users and increasing the utility of users listening to songs in Netease Cloud Music APP. And Netease Cloud will record each user's special musical moments. At the beginning of 2065438+2008 10, every Netease cloud user received his own annual music report, from which he could know his preference for listening to music in 2065438+2007. What kind of songs you like to listen to and which song you like best can also recall some special times. This annual report lets every user know his way of listening to songs on 20 17, leaving a feeling for users.

1.4 differentiated marketing

Netease Cloud Music chose young people as the main promotion target when it was launched. Some young people are students and some are ordinary office workers. The marketing methods of Netease Cloud Music are also different between the two groups.

Among students, Netease Cloud Music has strengthened campus promotion. Since 20 14, Netease Cloud Music has held campus singer competitions in colleges and universities, which has quickly become popular among college students through interesting and innovative interactive forms. In terms of promotion, we also make full use of students' resources to attract students to become campus ambassadors by internship opportunities, letters of appointment certificates, cash, etc., and promote the competition on campus. In terms of attracting players, in addition to regular bonuses, winners can also get the exposure of official resources of Netease Cloud Music Platform, the promotion of official albums, the opportunity to learn and cooperate with famous artists' tutors, and even the opportunity to sign contracts with record companies.

Netease Cloud also has various marketing activities for office workers. For example, a "music gas station" booth was set up in the subway station, and 100 ipodtouch with Netease cloud music APP was provided for passers-by to obtain for free, without registration, but promised to return it to the designated place after work. In addition, in the cooperation with Uber, users can get Uder taxi software vouchers by inviting friends to download Netease Cloud Music APP. Netease Cloud's personalized and differentiated marketing methods have attracted the attention and reports of many media and attracted many new users.

Netease Cloud Music APP attracts and retains users with its unique concept of "music socialization" and scientific and humanized design. Differentiated marketing strategies have not improved their influence and created a brilliant future in the music APP market.

2. Suggestions and summary on the development of music APP.

Music is an art, a way for creators to express their emotions, and a way for listeners to satisfy their emotions. Music APP serves users with a better music enjoyment environment. So I think a good music APP must meet two conditions, one is listening to songs, and the other is listening comfortably. In addition, I think the competition in the music APP market should not stay on the copyright of songs, but on the service of listening to songs. For the development of the music APP market, I have summarized the following suggestions:

2. 1 Fair and reasonable competition in the music copyright market

A good music APP must first have songs for users, which is the most basic and important requirement. There is no advantage in the number of songs in Netease Cloud Music Library. It is developed with high-quality services. However, after 20 17 Netease cloud removed several songs, many users expressed their willingness to give up Netease cloud and accept cool dogs and QQ music again. Therefore, songs are fundamental to the survival of the APP, and feelings cannot keep users forever. On the one hand, all music apps should actively strive for the copyright of more good music; On the other hand, they need to find good musicians and cultivate their outstanding creators, and a steady stream of good music can promote the sustainable development of music apps. Although Netease Cloud can reasonably avoid the disadvantage of small music library by using big data algorithm, the future development of Netease Cloud still faces great challenges when all major music apps develop "music socialization" like Netease Cloud. However, I believe that it is the most reasonable trend for the music APP market to share music copyright, share costs and compete in service and marketing to attract users in the future.

2.2 Music APP page, function design rationalization

The page and function design of music APP is the first impression of many users on this APP, so it is very necessary for the page to be concise and beautiful, and the operation is friendly and scientific. In this regard, Netease Cloud is worth learning from many apps, especially those without advertisements. In my opinion, the pop-up advertisement of APP is an act of forcing users to watch it, which does not respect the performance of users. The appearance of advertisements will only arouse users' resentment more and more. Not only that, Netease Cloud Music APP is friendly in operation, beautiful in UI design and scientific in function setting, which is worth learning from the market. In the new era of socialism with accelerated pace of life, it is a pleasure for users to use mobile devices to listen to music in their precious free time. If a music APP wants to bring pleasure or continue pleasure to users, it is necessary to work hard on the fundamentals of the APP.

2.3 create a good "social music" atmosphere

Music is an artistic way to express and communicate emotions, and it is necessary for music APP to provide users with space to express and communicate emotions. Creating a "music socialization" atmosphere can attract and satisfy customers more, but if you want to retain users for a long time, you need to create a "music socialization" atmosphere for a long time. A good "music socialization" atmosphere is not only a rich emotional expression atmosphere, but also a high-quality emotional exchange. Low-quality "music socialization" is nothing but moaning. High-quality "music atmosphere" includes sincere comments and serious and focused emotional expression dynamics. Major music apps should actively create a high-quality "music socialization" atmosphere. Although Netease Cloud is the forerunner of "music socialization", it has performed very well. Almost every song comment of Netease Cloud Music is a written expression of users' true feelings. Each comment is like a short story, which allows users to achieve spiritual integration by watching comments and listening to songs while listening to them.

2.4 Differentiated marketing strategy

Through differentiated marketing strategies, music APP can increase popularity, attract more users, give back to old users and improve retention rate. Differentiated marketing strategy is a creative and personalized marketing strategy for different user groups. Major music apps should not only carry out differentiated marketing, but also carry out creative, thoughtful and distinctive high-quality marketing.

Today, with the continuous development of technical conditions, the development and innovation conditions of various music apps are almost the same. When the technological advantage disappears, the intention to create a good music environment for users, humanized service and sincere attitude are the fundamental differences in enterprise development. There is still much room for improvement in the domestic music market, but with the joint efforts of users and musicians, a brand-new high-quality music country is coming soon.