Characteristics of Chinese style illustrations

Characteristics of Chinese style illustrations are as follows:

1. Common Chinese style illustrations have rich and delicate lines and relatively uniform colors. , the saturation is lower, the overall Chinese style is heavier but it is very delicate and eye-catching, and the application range is wider.

2. There are more lines in the picture, and the lines will be thinner. Basically, lines are used as bones to shape each object, and the overall color is relatively unified.

3. Lines are a very important component. The number of lines determines the sophistication of your picture.

4. There are 1-3 general color systems in a picture to form an illustration.

5. The colors are not fixed, they can be light or bright. We pay more attention to the expression technique of ink and wash and the paper texture of the picture, so as to reflect the characteristics of Chinese style.

6. Create with the texture of rice paper or kraft paper to give people a stronger Chinese style, and use the ink-like treatment method for the background.

7. Some of the colors in the pictures are more antique, with fewer overall colors and low saturation. Some are brightly colored and have high saturation, but the overall colors are not too many, and there is a general range of colors. Control the amount of colors you use.

Chinese style illustrations are illustrations that combine Chinese style elements and trend elements. They use Chinese style elements to draw current people and things. The color matching, composition and elements of the picture must be obviously Chinese. The smell of wind. What are the types of CG illustrations

The following types of CG illustrations are available:

1. Thick coating style: Thick coating is not only the most popular style in CG illustrations, but also in other paintings. It is also one of the most common styles and is very popular in CG board paintings. Impasto comes from traditional oil painting. Its characteristic is to use pigment accumulation to increase the volume and layering of the work. Simple line drawings are used, and then colors are superimposed layer by layer. The performance of the lines is not paid much attention to, and the picture is very textured.

2. Flat style: Flat style illustrations present a flat or abstract feature. This type of illustration is overall simple, light and neat. It is also widely used in various fields and is a very common style. One of the illustration styles.

3. Ancient style illustrations: In recent years, the Chinese style has been favored by more and more people, and there are more and more ancient style illustrations, which use many elements of Chinese paintings, such as flying cranes. , auspicious clouds, flowers and plants, ancient architecture, etc., the national trend illustrations will also tend to favor Chinese aesthetics in character depiction.

CG illustrations also have many styles, such as two-dimensional illustrations, 2.5D style, graffiti line drawing style, forest style, etc., and with the development of the times, the types of illustrations are constantly increasing, so You can look at the works of outstanding illustrators and find your favorite style! Is the national fashion trend really popular? What do you think about this? "Trendy people" and "trendy" have a very broad meaning in Chinese, but the trend we often talk about now is "street trend" in a very narrow sense. In fact, it may be a narrower sense of Harajuku, Japan. wind. The so-called "trendy" refers to the pursuit of new life and avant-garde beauty, from clothing style to life details. The 1990s was the golden age of Japanese street fashion. Many well-known fashion brands were founded, such as bape, neighborhood, wtaps, undercover, number(n)ine, etc. Japanese fashion brands are also influenced by Europe and the United States to a certain extent, from hippie to rock and roll. This may be because Japan was deeply influenced by the United States after the war. After Japan's economic recovery, young people have the conditions to start getting in touch with clothing culture. In addition to the additional value that music brings to clothing, most "trends" originate from sports, basketball, baseball, skateboarding, etc. In short, the fusion of music + sports + street culture constitutes the trend we are exposed to now. People have a herd mentality. If one person says it is trendy, we don’t take it seriously. If two people say it, we don’t take it seriously. When we find that many people around us are saying that the stars on TV are wearing it, we may think that this thing is really trendy. So, what exactly is "tide"? Is every item produced by Hiroshi Fujiwara really so beautiful and special? Is Edison Chen's outfit really trendy? On a large scale, "tide" is a spiritual pursuit and an attitude towards life. On a small scale, it is just dressing up and polishing shoes, just playing, and pursuing happiness. The literal meaning of Guochao is domestic fashion brands, because their managers and designers are Chinese, including CLOT founded by Edison Chen, MADNESS by Shawn Yue, StayReal by Ashin, NICISCOMING by Li Chen, etc. But when it comes to the hottest national trend, it should be Li-Ning who participated in New York Fashion Week. With the theme of "Enlightenment", they launched a series of "China Li-Ning" sweatshirts with red background and white letters that resemble a seal, and the national team's classic tomato scrambled egg color scheme. After becoming bigger and stronger. The success of Li Ning's Guochao marketing has led some other brands to launch their own Guochao styles, including PEACEBIRD, ANTA, etc. The definition of Guochao is more precisely the abbreviation of "Chinese Fashion Brand". When it comes to the national trend, we have to say that the Forbidden City Cultural and Creative Industries has broken the shackles of tradition and has become the most dazzling presence in the national trend.

National fashion has no fixed form. At present, most Chinese people’s understanding of fashion is connected with foreign culture, which is a lack of cultural confidence. However, more and more Chinese designers are looking for our own style in our own culture. Language, the future, the national trend will be popular! The rules of "national trend": 1. The word "national trend" must be included, otherwise others will not know it is national trend. 2. You must wear a phoenix crown. 3. The lower body must be mixed and matched, otherwise the "trendy" will not be highlighted. 4. Folding fan It cannot be less, otherwise there will be no "national" atmosphere. At present, all the photo studio Guochengfeng series photography follow the above rules. More and more brands, whether at home or abroad, are actively expanding the boundaries of national fashion. In fact, national fashion appears around us all the time, and national fashion is slowly reviving under the crazy pursuit of contemporary youth. Guochao is to constantly develop its own ideas and rely on its unique core to combine traditional Chinese culture with the most cutting-edge art. I hope we can pay more attention to the design and stories behind Guochao brands instead of just following the trend. The current phenomenon of young people chasing domestic brands makes people wonder, what is "national trend"? Interpreted literally, the essence of "national trend" is the fusion of national style and trend. National fashion brands are generally originally established by local Chinese designers or managers. They draw inspiration from traditional culture and add their own insights and attitudes towards the trend into the design. When avant-garde ideas are blended with profound humanistic heritage, the brand is naturally exaggerated with the color of "national trend". Guochao design is based on five thousand years of Chinese civilization. The extensive and profound Chinese character elements, far-reaching ancient style elements, nostalgic and retro elements of the Republic of China, unique printing elements, and distinctive natural elements are the continuous source of creativity for Guochao brands. Auspicious clouds, red sun rising, koi carps dragging in the waves, and dragons flying in the sky. These auspicious cultural elements are cleverly used in the design of domestic brands, and they shine under the trend of the times. National trend has become a new way of cultural expression. Nowadays, more and more designers are beginning to pay attention to the traditional culture of China's ethnic minorities and draw inspiration from ethnic costumes to recreate. The styles of Chinese fashion shows have also become more diverse in the combination of tradition and modernity. However, the creation of Guochao is by no means as simple as traditional cultural images. Its birth symbolizes the collision and conflict between old culture and new trends, niche preferences and popular habits, folk customs and international waves. In fact, the rise of national trends is not a phenomenon unique to China. Many new cultural trends have also appeared in other countries. The best among them, "American Trend" and "Japanese Trend", enjoy a large number of enthusiastic fans in the world today. who. From May 10 to 12, 2019, the pop-up store of the "Youjian Guochao Pavilion", a creative experience center launched by People's Daily New Media, landed in Sanlitun. "Youjian National Trend Museum" takes traditional Chinese culture as the creative origin, and innovatively interprets the concept and connotation of "National Trend" through the five core contents of domestic products, Chinese studies, Chinese arts, Chinese comics, and Chinese music. The popularity of a national trend that stirred up a thousand waves is another effective integration of traditional culture and popular culture in the context of the recovery of Chinese civilization. Ancient material culture and advanced technology are connected through creativity, giving the Chinese essence new vitality. As the "most popular" cultural relic in 2017, "Thousand Miles of Rivers and Mountains" has appeared in front of the public through digital exhibitions. Advanced 3D technology perfectly reproduces the charm of Wang Ximeng's paintings. Walking through the exhibition, you can feel the continuous mountains and vast rivers firsthand. From then on, the thousands of miles of rivers and mountains are no longer a quiet landscape painting on rice paper, but have become a real and vivid flourishing in front of the audience. scene. The combination of high technology and traditional culture has become a major focus of the current national trend cultural experience, bringing a refreshing experience to viewers and allowing traditional culture to enter public life. In 2019, at the "LEGO Chinese Culture and Art Exhibition·The King of Cubes" held in INDIGO, Beijing, builder Andy Hung and his team used Chinese culture as the theme and used basic LEGO parts to piece together Fujian earth buildings and other buildings. A classic city landmark. The Old Object Warehouse is dedicated to collecting old objects and preserving the memory of the city. In 2018, the old goods warehouse built a Beijing warehouse in a large shopping mall, using old things collected from the demolition area in Nancheng, Beijing, to renovate them and restore the family life scene after the founding of the People's Republic of China. Among them, the doors and windows of the Fengwu Store were derived from a demolished "Ruyi General Store" . As the largest museum in China, the Palace Museum has never stopped exploring the charm of national treasures. For example, the Palace Museum makeup series is a model of the combination of Chinese style and modern fashion. Among them, the inspiration for the "Floating Sky and Crane" lipstick is taken from the classic elements of two national treasure-level cultural relics collected by the Forbidden City: "Black lacquer embroidered gold sea eagle picture stationery box" and "Red lacquer border frame and satin ground embroidered landscape, pine and crane screen" ; "Dark Night Streaming·Forbidden City Mother-of-pearl Series" makeup, the appearance is inspired by the "black lacquer inlaid mother-of-pearl flower and bird Arhat bed" collected in the Forbidden City. The outer box is colorful and shimmers like shells on cultural relics. Derived from "red lacquer and gold thread enamel", pine and crane pattern weaving and mother-of-pearl lacquerware were applied to the design of the makeup box, creating a pure Chinese style. In the future, the Forbidden City also plans to shoot a TV series "The Forbidden City is Like a Dream", exploring the innovative format of "5G+4K ultra-high definition + interactive multiple endings + scene immersion" to tell the history of the construction of the Forbidden City. From tapes and lipsticks to calendars, gift boxes, and even input methods, the Forbidden City is no longer just a museum, but has become an "Internet celebrity" in the national fashion circle, opening a new chapter in the aesthetics of Eastern life. Taking advantage of the success of the Forbidden City makeup, domestic makeup and skin care brands have sprung up like mushrooms after a rain.

Pechoin, which has a history of 88 years, adheres to the concept of traditional Chinese medicine herbal skin care, and collaborates with international designers to create a patented bottle shape of "round sky and square earth", interpreting the classic new national trend. Its customized version of the "Classic of Mountains and Seas" essence gift box uses a fashionable brush to write classics The flavor has received rave reviews since its launch. Xiefu Chun Fragrance Powder, a century-old fragrance powder shop born in Yangzhou, was popular in the past because it resembled a "duck egg". The rise of the national trend has ushered in new vitality for the brand, and the "duck egg powder" has once again made beauty lovers eager to use it. Golden signs and historical heritage are a rich brand heritage. When more and more consumers are willing to pay for domestic products, the "national trend" will become a powerful tool for brand transformation and development. Liushen launched toilet water-flavored cocktails, and Megamax launched White Rabbit toffee-flavored lip balm, perfume and body lotion. The cross-border collaboration between time-honored brands and new things was a great time, and many wonderful answers were delivered. The national trend has not only conquered the hearts of native Chinese, but has also shown strong momentum around the world. White Rabbit toffee-flavored ice cream has even sold out of stock in the United States. In September 2018, the old Chinese product Megamax and White Rabbit collaborated across borders to launch the "White Rabbit Toffee Flavored Lip Balm", which became an Internet hit as soon as it was launched. The efforts of domestic brands in the fashion industry do not stop here. In recent years, exciting words such as "Made in China" and "Light of Domestic Products" have increasingly appeared in reports on international fashion weeks. At the 2018 New York Autumn and Winter Fashion Week, Li Ning stunned the world with a show with the theme of "Enlightenment". This Chinese sports brand, which was once a regular and even a bit rustic, changed its appearance that winter, cleverly combining Chinese elements with young trends, and injecting Chinese heritage into modern sports culture, especially the four characters "China Lining", which are the most eye-catching and innovative. The Li-Ning brand has been featured in New York and Paris Fashion Weeks many times. The designs of China Li-Ning's limited-edition sweatshirts and Enlightenment series sneakers on the show are stunning. The four characters "China Li-Ning" have become a new synonym for fashion. Next door to the Li Ning show, Peacebird (a Chinese clothing brand) focuses on the nostalgic and retro trend. The opening theme song of eye exercises that is familiar to generations of Chinese people was chosen as the background music. The oversized white shirt was paired with a classic sports suit and white sneakers. It takes the audience back to the memory of China in the 1980s and 1990s. In the field of film and television creative culture, the national trend is intensifying. The popular drama "Ruyi's Royal Love in the Palace" in 2018 changed the loose style of previous palace dramas and reproduced the appearance of the palace during the Qianlong period as much as possible; the beautiful Tang Dynasty architecture in "The Twelve Hours of Chang'an" The precise restoration made people feel that costume dramas have finally ushered in an aesthetic resurrection. "White Snake: The Origin", "Journey to the West: The Return of the Great Sage", "Nezha: The Devil Boy Comes to the World" and other Chinese-style animations have returned to the stage with mysterious oriental mythological elements. Movies such as "The Legend of the Demon Cat", "Shadow" and "The Assassin Nie Yinniang" have also Great efforts have been made to embody the beauty of traditional ancient style. Nowadays, in campuses, shopping malls, scenic spots and other places, you can see more and more young people wearing Hanfu out on the street. Hanfu craze has become a new cultural trend, and Hanfu consumption is moving from a niche circle to a large-scale market. The quintessence of China gift box launched by M&G Stationery combines traditional Peking Opera patterns and facial makeup elements with modern geometric images to reinterpret the quintessence of China with a stylish design. The picture shows the "Gift Box 'As Wise as Me'", inspired by Zhuge Liang. Why is the national trend of blending the new and the old so popular among young people? What kind of charm is given to seemingly "old and outdated" domestic products? When we explore this question, we may be able to find the answer from the current situation of booming brands. Take the new business card of Chinese classical culture "Forbidden City Cultural Creation" as an example. Its product design is based on the preferences of young consumers. "Where young people are, the Forbidden City is there." After the Forbidden City Tape was launched, many beauty experts began to use it to decorate lipsticks and eyeshadow palettes. Fashionable makeup products were wrapped in strong Chinese-style tape, showing a unique beauty in appearance, instantly detonating social networks. The Forbidden City sensitively sensed this business opportunity and quickly launched the Forbidden City lipstick. At the same time, the brand promotion kept up with the trend and opened discussions on Weibo, Xiaohongshu and other social software, and maintained good relations with first-line beauty brands such as Tom Ford and Yves Saint Laurent. interactive. With youthful product design and successful Internet marketing, this double-player combination is not only more in line with the consumption habits of Millennials, but also enables the brand to no longer be limited to a local niche and integrate with international standards. The Forbidden City lipstick caught the attention of young people and sold out as soon as it was launched, which shows the huge purchasing power of young consumers for domestic products. National trends can empower brands, and brands can also feed back national trends. The quintessence of Chinese gift box launched by Chenguang Stationery incorporates facial makeup elements into the design, allowing more people to re-understand the quintessence of Peking Opera in a unique way; Nongfu Spring’s “Four Seasons Illustration Bottle” depicts the four seasons of Changbai Mountain in spring, summer, autumn and winter on a small bottle. Show the vastness and magnificence of China. We have seen that one after another old brands are growing against the age with the support of the "national trend", and the trendy but familiar aesthetic concepts continue to surprise people. The color of the Palace Museum lipstick comes from the red national treasures stored in the Palace Museum. The appearance of the lipstick is inspired by the costumes of the concubines of the Qing Dynasty. It is based on the five-square color system of black, white, red, green and yellow, and "palace blue". Color, using 3D multi-layer printing technology to print traditional patterns on lipstick tubes, highlighting the texture of the fabric and the three-dimensional sense of the embroidery. The rise of the national trend is due to the continuous efforts of the brand itself on the one hand, and on the other hand it also benefits from the cultural consciousness and self-confidence of the Chinese nation in the new era.

With the improvement of comprehensive national strength and people's living standards, the affluence of material civilization has driven the development of spiritual civilization. After China's huge consumer market meets the food and clothing requirements, the pursuit of beauty goes further. Similar to the birth of the "American Wave" and "Japanese Wave" in history, the influx of foreign culture and the explosion of local multiculturalism have made citizens more firmly support their country's historical and cultural wisdom. As a generation with "freedom to consume", the post-90s and post-00s generation no longer cling to the fame of international brands, but value the cultural value and creativity of brands more. "Chinese style" and other "national trends" have become labels that young people now love to use when creating their own symbols. When superficial commercial imitation is removed, it remains to be considered whether the national trend can really retain cultural value. It has to be said that there is a lot of following trends in the current market. Merchants have sensed the popularity and only rely on the cloak of national style elements and sentiments of domestic products to achieve marketing purposes. Behind the fiery success, we must maintain a clear understanding and distinguish between "true and false national trends." Hui Li, the "national white shoe" that was once a hit, and its Hui Tianlili series were praised by many trend media, but in fact they plagiarized other brands without scruples. Lost in the immediate dividends, companies have exaggerated in publicity, backward in product research and development, single shoe styles, plagiarism and lack of creativity in design, which have become the biggest criticisms of Hui Li by the public. The same old brand has become popular. After Li Ning appeared in New York Fashion Week, it did not go high and low. Instead, it made breakthroughs in design. It landed in Paris Fashion Week with lively and trendy sportswear, and was praised as a "national trend." represent". For another example, the popular cultural and creative products and activities launched by the Forbidden City are people-oriented and integrate practical functions, formal innovation and cultural essence. However, the evaluation of the cosmetics products has been mixed, and many customers enthusiastically bought them home. Later, it was discovered that the product did not perform as expected, and the brand's reputation was damaged. Therefore, for the cultural industry, traditional culture is just an accelerant. What is important is the independence of the brand itself and the guarantee of content quality. We cannot just copy superficial cultural elements; for old domestic products, they have not formed their own distinctive brand genes. , the trend is just a flash in the pan after all. The foundation of the national trend lies in originality. If there is no real cultural core behind it, it will be just a noisy show. Realizing this, Hui Li is also committed to reform. The new version of sneakers began to use higher-quality raw materials and finer details, and injected lightweight Chinese-style elements into the design, coordinating the brand's sporty feel and giving people a refreshing feeling. Although the cultural attributes of the current national trend culture are not enough, the popularity of the national trend has finally rekindled the younger generation's attention to tradition to a certain extent, changed their living habits, and clarified their identification with history and culture. The current situation is not perfect, but this is a necessary development process. Chinese brands need more time to slowly settle, and we are confident. Personally, I feel that Chinese culture should be well promoted and recorded, and become the norm, because China’s five thousand years of culture has too many deposits, such as dragons, embroidery, cheongsam, Hanfu, Zhongshan suit, and especially Tang suit. Chinese treasures are not only the beauty created by the people of the Chinese nation, but also the world. I personally feel that we in China should also strengthen it and carry it forward in our generation. It should not be a national trend, but should become a Chinese culture. , large-scale festivals, such as National Day, New Year, student graduation, and adult ceremonies can all be promoted, not just in slogans, but in action! The so-called national trend is indeed a very popular term recently, but there is currently no particularly prominent one. National fashion brand. There are a lot of people speculating on the concept. The atrium location of the shopping mall event is obviously a street stall selling products and the name is changed to Guochao products. Let’s wait and see! I don’t know about other industries, but it is definitely popular in the traditional wedding industry. In the past, the standard wedding clothing was a wedding dress, a dress or a cheongsam, but now the equipment is a wedding dress, a Chinese style, or even just one Chinese style. Because Chinese weddings are more festive than Western weddings and are in line with our traditional culture.

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