Abstract: Mongolian is a minority living in the northern grassland. Due to the difference of geographical environment and social environment, it has formed its own unique national food culture in the long history. This paper mainly defines Mongolian food industry, discusses the relationship between Mongolian food industry and Mongolian food culture, and further analyzes the characteristics and advantages of Mongolian food. Keywords: Mongolian food, Mongolian food industry, Mongolian food culture in Mongolian restaurants

Abstract: Mongolian is a minority living in the northern grassland. Due to the difference of geographical environment and social environment, it has formed its own unique national food culture in the long history. This paper mainly defines Mongolian food industry, discusses the relationship between Mongolian food industry and Mongolian food culture, and further analyzes the characteristics and advantages of Mongolian food.

Keywords: Mongolian food, Mongolian food industry, Mongolian food culture in Mongolian restaurants

Mongolian food industry is an industrial system of cooking technology, eating utensils, flavor dishes, new year food, shop decoration, service etiquette, wine and tea culture, etc. Mongolian food was formed after it entered the market. Mongolian food industry is based on Mongolian food culture, inheriting Mongolian traditional food culture, and at the same time re-creating and innovating, entering the market and serving the public. With the development of economy, the prosperity of market, the development of tourism and the improvement of people's living standards in Inner Mongolia, its development momentum is getting better and better. As a market product for the public, Mongolian food industry is becoming a part of Mongolian characteristic economy and the best window to show Mongolian food culture. Mongolian food industry, with its rich and unique Mongolian food culture as the background, will dominate the modern catering industry.

First, the definition and characteristics of Mongolian catering industry (hereinafter referred to as Mongolian catering industry)

(A) the definition of Mongolian catering industry

Mongolian catering industry, referred to as Mongolian food industry for short, refers to restaurants, restaurants, restaurants and restaurants that mainly provide Mongolian food. Mongolian food industry has the general attributes of catering enterprises, and its outstanding characteristics are manifested in its cultural attributes. The most basic feature of Mongolian food industry is the types of food formed by Mongolian people in the grassland ecological environment and the food culture derived from it.

(B) Characteristics of Mongolian food industry

In addition to reflecting the Mongolian food culture in food content, the Mongolian food industry also shows the following characteristics:

1 restaurants, restaurants, etc. Manage Mongolian food, embody Mongolian characteristics in its name and highlight Mongolian food culture. We can often judge a person's nationality by his name. In the same way. If a catering enterprise is named with Mongolian characteristics, it will highlight the theme of Mongolian food culture. Such as Bayan Haoriwa, Chahar and grassland grazing.

The names and contents of dishes reflect national characteristics. For example, Dahan lamb tripe, Angqin braised steak, Haute roast leg of lamb, Grassland Festival and so on.

The dining environment has Mongolian national characteristics. Mainly reflected in the facade design, logo, decoration style, main color, menu design, accessories, tables and chairs, furnishings and so on. Depending on the size and grade of the hotel. The degree of attention is also different. Generally speaking, the decoration colors are mainly blue, white, red and yellow. White and blue are the colors that Mongolians have advocated since ancient times. Mongolians believe in yellow religion, so some of them are decorated with yellow and red. It is common to hang Mongolian decorations on the wall, such as wool tapestries, pictures and calligraphy works, or hang some ethnic ornaments. Such as Mongolian knives, hides, bows and arrows, Ma Touqin, etc. Besides Mongolian cuisine, there is also Chinese food. Most of the menu designs put the Mongolian special diet in the front.

4 service etiquette reflects Mongolian characteristics. Most of the hotel service personnel who manage Mongolian meals wear Mongolian robes, especially those who welcome guests at the door. Some waiters in small hotels wear short Mongolian clothes or Mongolian vests. Large-scale service etiquette and operational procedures also reflect the national characteristics. If the guest is seated, pour the tea first; Put the upper handle towards the guest, etc. Some high-end Mongolian restaurants greet guests with horses. Excellent Mongolian riders wear national costumes and ride neatly arranged war horses to open the way in front. Singers sing a toast song, art groups line up, hold white Hada to sing a toast song, propose Hada to the distinguished guests, and welcome them to the Mongolian restaurant. Although most of the service personnel are Mongolian, they can provide Mongolian and Chinese bilingual services.

High-grade Mongolian restaurants have supporting Mongolian music and dance programs to entertain customers.

Second, the advantages of Mongolian food industry

(A) Nutritional advantages

The traditional Mongolian diet is mainly meat and milk, with many high-quality nutrients and reasonable recipe structure. The Mongolian diet is mainly mutton, and many dishes in modern Mongolian meals are also mainly mutton. For example, lamb chops in green robes, half a sheep roasted in Xiangfu, sheep brains in Khan Palace, and sheep livers roasted by shepherds. Compared with other meats, mutton has high nutritional value and contains many beneficial ingredients. As for milk, its nutritional value has been recognized by the world. All kinds of dairy products made from the milk of five animals are products extracted from the essence of milk. On the basis of traditional Mongolian diet, various new Mongolian meals have further improved their cooking methods to get rid of greasy smell and improve the nutritional value of Mongolian meals. For example, the camel's paw in the new Mongolian meal has high nutritional value. It also has a special nourishing effect, which can be as famous as bear's paw. Both traditional Mongolian food and new Mongolian food are more in line with the requirements of modern people's diet for nutrition and health. Take Mongolian traditional drink horse milk as an example. It is rich in protein, sugar and vitamins, and its nutritional function is close to that of human milk. Studies have shown that drinking horse milk can not only prevent various diseases, but also be a beauty and longevity product from the inside out.

Mongolian diet conforms to modern people's concept of pursuing nutrition, health care and green. These reasonable factors have been proved by research and accepted by more and more people.

(2) Pure natural advantages

The meat and milk in Mongolian meals are all produced by domestic animals, grazing and raising on natural grasslands, and some of them can be said to be "semi-wild". There is no centralized use of chemical fertilizers and pesticides in the vast grassland, and the traditional Mongolian concept has always opposed the destruction of nature. Wild animals and wild vegetables brought from the prairie are all natural and green, away from pollution.

(C) the advantages of fast food

Many dishes and foods in Mongolian food are formed by Mongolian herdsmen in nomadic life, such as fried rice, fried fruit, milk tea, instant-boiled mutton, hand-roasted mutton, etc., which can adapt to the modern fast-paced life and become Mongolian fast food with a little processing. Therefore, we can also introduce the form of buffet to make Mongolian buffet.

(D) Characteristic advantages

With the rapid development of the catering industry and the increasingly fierce competition, operators who want to stand out in the competition must show their uniqueness in creative themes, products, services, environment, publicity and other aspects, establish their own catering image, and form a unique flavor and characteristics. In terms of characteristics, Mongolian food industry has obvious advantages. Mongolian food is based on the traditional Mongolian diet, and it inherits the Mongolian eating custom of meat and milk from raw materials and production methods. Its unique milk tea and milk wine are also obviously different from farming diet. Secondly, the environmental facilities of Mongolian food industry show Mongolian culture, so that people can appreciate its uniqueness from the hotel name to the hotel decoration characteristics. Thirdly, the Mongolian etiquette and cultural programs with national characteristics provided by the service personnel dressed in Mongolian costumes are also different from the general diet. In a word, these unique advantages based on Mongolian culture are unique and can become a powerful competitive means for Mongolian food industry.

(5) Market advantage

Mongolian traditional food culture contains rich social and economic values. With the development of commodity economy in China, the charm of Mongolian food culture reappears. People began to increase the development of traditional Mongolian food culture: on the one hand, some Mongolian food essences were redeveloped, such as some high-end Mongolian restaurants rediscovered the Mongolian palace banquet "Cheating Horse Banquet", which satisfied tourists and the public with rich guidance and taste experience psychology, and the unique charm of their food culture was once again displayed; On the other hand, the existing Mongolian meal has been continuously sublimated and improved. Some Mongolian restaurants have launched a series of "New Mongolian Meals" and developed various new Mongolian meals. The new series of Mongolian cuisine launched by Inner Mongolia Hotel is based on the traditional Mongolian cuisine and draws on the advanced scientific cooking techniques and tools of other cuisines. Using the natural pollution-free raw materials such as milk, meat, vegetables and grain in Inner Mongolia prairie, we inherit and carry forward the profound grassland cultural style, and integrate diet, music, rituals, songs, environment, emotions and utensils to form a brand-new catering culture with strong national characteristics and strong cultural atmosphere. Milk emperor air-dried meat, iron plate sheep liver, beer braised mutton, Aoteer Liujieyi, tomato sauce milk bean curd cake, ginseng and angelica stewed sheep's hoof, yogurt aloe salad, abalone camel's paw, Mongolian salad, etc. All belong to innovative Mongolian vegetables.

Mongolian food industry is still in its infancy, so is the excavation of Mongolian traditional diet and its reconstruction on this basis. Mongolian culture has a long history, and there are some differences between different regions, which has great room for consolidation and development. With the further development of Mongolian food industry, more people will participate. By enriching raw materials and improving cooking techniques, people make the Mongolian diet more in line with people's requirements. In Inner Mongolia, Mongolian food industry, as an industry, is still in its infancy, but it has a great influence on the local tourism market and catering market. Mongolia's food industry is less than half of the country, but it rarely sets foot in developed coastal cities and foreign markets. It can be said that the market space is still very large.