What are the creative techniques for commercial poster design?
3B technique
3B technique is
advertising design
< p>One of the commonly used techniques. 3B is the abbreviation of the English words "baby" (child), "beauty" (beauty) and "beast" (animal). It mainly refers to the application of the innocence and liveliness of children, the unique charm of women, and the simplicity or cleverness of animals in advertising creative design. This method is more common in commercial advertising design. This method can well arouse the emotional appeal of the audience, thereby achieving better effectiveness.Celebrity effect
This situation refers to the use of stars, experts or celebrities as visual images in design. In commercial advertisements, using the image or temperament of a star as the main visual element of the picture can increase the intimacy and trust of the product or brand to a certain extent, thus helping to achieve the effectiveness of the advertisement.
Humor techniques
It refers to the clever use of "humorous" elements in commercial advertisements to shape the picture. It can convey advertising information through humorous and playful image elements, bringing pleasure and even a "smile" to the audience, avoiding the overly utilitarian nature of advertising, and thus conducive to the realization of effectiveness.
Novel techniques
It mainly refers to the unique appeal, novel vitality and distinctive expression of commercial advertising to convey advertising information. In modern society, people are surrounded by all kinds of information every day, especially commercial information, which is flooding every audience. They have already developed feelings of boredom and even rejection. If novel or innovative methods are not adopted, the effectiveness of commercial advertising will be reduced. Sexual intercourse is more difficult to achieve.
As for the creative techniques of commercial poster design, the editor of Global Ivy will share it with you today. If you are interested in the techniques for using geometric elements in website design, page layout, and poster design, I hope this article can help you in your study or work. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn. How to flexibly master 21 creative methods of commercial advertising design?
1. The general use of metaphor in advertising design is to compare a product or an element that can represent a product to something with a certain function. The condition for this method to be valid is that the two elements are similar in appearance. There must be a certain similarity. ▲ Comparing the product (chicken nuggets) to a flame that represents heat ▲ Comparing the cloth to red wine 2. Metaphorism refers to borrowing an element to replace another element, or borrowing a part to replace the whole. ▲Replace the woman with lipsticked lips ▲Use a green hand to represent the Hulk 3. Personification means personifying the product or elements that can represent the product. Personification techniques usually also have humorous effects, and their expressions are mainly as follows: . a. Appearance personification means adding human characteristics to things, such as facial features or movements. b. The practice of personification in copywriting does not require changing the appearance of things, but giving it human characteristics in the copywriting, such as describing something in human words, or making it speak, etc. 4. Double exposure simulates the double exposure effect in photography. The most common usage is to superimpose scenes related to people or objects, which has a certain artistic effect and visual impact. "src=" "srcset= " 600w, 150w, 300w" style="text-indent:2em;">▲Use double exposure to combine elephants and cars Combine it cleverly. 5. Diffusion means placing the product in the center and spreading out its related elements to show what functions it has or what services it contains. 6. Put elements related to the product or theme on a platform. This approach can make the visual subject more concentrated, and at the same time enhance the formal sense and visual impact of the picture. 7. It is suitable to make products or product-related things into platforms, such as mobile phones, bank cards, books, palms, etc. It becomes a platform for placing elements, which can be used to express what products or services are available on the element, etc. 8. Transform the theme into a concept with a strong sense of graphics, such as sharing broadband and mobile phone traffic for the whole family. Packages are packaged into a family bucket concept. Another example is that we can package some theme activities into XX planet, which represents a new world. ▲The strange planet 9 of "Qi Pa Shuo" uses two or two heterogeneous ones. The above elements with similar structures but different textures are combined into a new whole. This effect is both unified and contrasting. 10. Use elements related to the product or brand to form a certain keyword. 11. Use products and related elements to form a certain keyword. The same goes for symbols. This symbol must be related to the theme, and the symbol should not be too complicated. 12. Replacement replaces an element in a normal thing or scene with another element to show that the element also has the effect or characteristics of the original thing. ▲Use couriers to replace cannonballs to illustrate the characteristics of fast delivery. ▲Replace the fruits on the branches with beverage packaging to illustrate the original flavor of the beverage. 13. Extract the large scene from the whole, such as the ocean, grass, and room. The boundaries of these elements are not obvious and will not appear in an independent state in reality, but we can create a boundary for it to make it independent from the whole. 14. Scenario-based symbols, such as logo graphics, or graphic symbols that can represent product functions and communication themes, to create a scene composed of related elements. 15. Citing classics such as Journey to the West and Three Kingdoms, games such as Super Mario and Tetris are often cited in advertising creatives, which can effectively increase consumers' attention to advertising. 16. Integrate words or symbols into the scene as physical objects. If the core appeal of the advertisement is a certain number or symbol, then it can also be integrated into the scene as a core element, and then add related elements around it. 17. Exaggeration such as exaggerating the effects, exaggerating the size and proportion of things, etc., or changing the original proportions of things. 18. Combine elements that can represent the product with themes. This is a very direct form of advertising design. Combining conventional pictures and text into a whole can increase the relevance of pictures and text and reduce communication costs. 19. Positive and negative graphics Positive and negative graphics are not only very common in logo design, but also a common form of poster design and advertising design. Positive and negative graphics are generally relatively simple, creative and ingenious, and have a strong visual impact. ▲Coca-Cola’s posters like to use this technique 20. Scene the product. Add scenes to the product to visualize its functions or features. 21. Mixing In order to meet needs, many advertising designs incorporate two or more creative techniques. ▲The picture above shows substitution and metaphor ▲The picture above shows symbolization and text integration into the scene ▲The picture above shows exaggeration and element abstraction What are some commercial advertisements worth appreciating? Commercial advertising can be divided into various styles according to different communication methods: television advertising, newspaper advertising, magazine advertising, outdoor billboards, online advertising and other styles. Diversified communication methods determine the changeable nature of commercial advertising design expressions. I recommend a few advertisements I have seen recently: Huawei's advertising Whether it is brand or product category , can be called classics in the advertising industry, and Huawei has produced many excellent advertising works. And there are various types, whether they are sand sculptures, inspirational, stories, or heartfelt, Huawei's advertisements are all positive and positive. While promoting positive energy, they also make people understand the products they promote. Huawei’s advertisements are particularly able to capture everyone’s hearts. What I will never forget is Huawei's "Dreamitpossible" music advertisement. It was this music that made me choose to buy a Huawei mobile phone. The advertisement tells an inspirational story of a girl who has been persevering to realize her dream since she was a child. Her inspirational story gives the ethereal and beautiful The song gives more connotation and makes people feel very inspired. After seeing the advertisement, I want to say that the inspirational Huawei will be great if it dreams! Thailand’s advertising Thailand’s advertising is also very good. There are many levels of various types of advertising. It’s very impressive. The most impressive thing I’ve been impressed by recently is the Thai Wacoal advertisement called “Beautiful Woman”. This advertisement is based on a true story. It tells the story of a female student who worked hard to raise her daughter. The baby girl was picked up from the trash can and allowed to grow up healthily and receive education. And he faced alone, being ostracized and slandered by people who didn't know the truth, and suffered the infamy that he shouldn't bear at that age. The advertising story shows the true inner beauty of women and is very warm and heartfelt. At the end of the advertisement, Wacoal's beliefs and ideas are also promoted. Car advertisements Some of the advertisements for car brands focus on warmth or sentiment, giving people a full feeling of happiness at first glance; some feature a large collection of handsome guys and hot girls, which are eye-catching and eye-catching. Eye-catching; some just show off their driving skills at the slightest disagreement, and are full of willful close-ups from various angles. In fact, each has its own characteristics and creativity. I remember that Buick had a cooperative advertisement with CF, which used an interesting form of interactive entertainment to enhance the influence of the dual brands while effectively delivering marketing information and enhancing brand perception. In the advertisement, Regal GS and Yinglang are used as customized cars. The cool appearance and customized configuration will become one of the very competitive products. Since then, Buick has also had co-branded cars. An advertising work can display the image of a company. The product quality must be excellent, and publicity and marketing must be careful. The most important thing about advertising creativity is to capture everyone's hearts and impress everyone.