In Jiangsu Satellite TV's music variety show "Guess the Masked Singer" last year, whenever the Avatar sister started to perform, the following line would be printed on the TV screen in the music production team list: " Positioning producer: Liu Zhou". Jiangsu Satellite TV once again launched a new blockbuster music program "Golden Melody". Liu Zhou served as the music director of this program. When the singers were performing, they once again saw this line on the TV screen: "Positioning Production" Person: Liu Zhou".

? A reporter asked Liu Zhou this question, and Liu Zhou’s answer at the time was: “This is a full-system, three-dimensional concept, not just a concept of producers. Positioning producers is a three-dimensional concept. I think about designing for singers from every aspect. During this process, I have always emphasized that first, don’t do what others have done. I must do the opposite and find artists first that no one else is doing. Even if it only has such a large market share, I will emphasize that this thing is the most important. If you seize this, it is yours, because this territory is yours. If you don’t care about your ability, No matter how strong you are, you will never become the king if you play on the territory that others have played before. The so-called positioning is to nail a gap between this style and that style in the market. , get the artist into this gap, and then slowly open it up to form your own style."

What the producer needs to do, Liu Zhou said, is not just to position himself. It’s just to determine a singer’s position. For example, if you think you are suitable for singing rock and she is suitable for hip-hop, come on, bang! Change you a rock song or a hip-hop song, and that's what a simple producer usually does. "The key point is to cultivate, cultivate and guide your fan base." That's it. It's a bit like what planners and agents usually do. There is a process between the birth of any new thing and new idea and its popularization, Liu Zhou said, just like when producers predict that R&B will be popular next year, you can’t just change all your stuff to R&B right away; You can try to throw out a little bit of this R&B stuff this year to see how well everyone accepts it, and then guide fans to accept this style.