As a warm-up promotional video for a variety show, it not only must attract the audience audio-visually within a limited time, but the copywriting is also crucial, which represents whether the program values ????and content highlights can be properly presented. These precisely refined words often become the “first shot” that hits the audience’s curiosity.

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What kind of person do you want to be in the future?

What do you mean,

Can’t I be myself?

If a person wants to move forward,

he must first forget the past

Feet will take you anywhere in the world

Why Is there a desert?

In order to find the deep well hidden in the heart of gravel

Why go to the jungle?

For the heat wave-like heavy rain

To find the long-lost land

How many wastelands are there in the world?

How many people don’t understand?

I heard,

Sad people like to watch the sunset

But the sunrise will always rise like a knife

In the world The most luxurious thing

is the relationship between people

I hope that one day,

I don’t have to laugh and I can be just as happy

This It is a story about search

It is a story about love

What we love is not danger

but - life

Go as far as you can

60,000 kilometers in 27 days

Love is like a boy

Mango Channel’s big celebrity self-guided travel reality show—— "Flowers and Boys" is already in its third season this year. In addition to the updates of stars, how to continue to maintain the freshness of the program and strengthen the core values ??of the program is the most difficult problem that needs to be overcome in the pre-heating promotional film, and this The promotional video definitely lives up to its mission. Not only does it seamlessly connect the destinations that will be reached during the entire journey in a "turning the world upside down" form, but the few words of copywriting undoubtedly become the biggest finishing touch in the ever-changing scenery. These "footprints" The copywriting of "Standing on reality and exploring the delicate" is all written by Wu Mengzhi, the master copywriter of Mango Channel, which gives more meaning to travel and life.

2. Seeing the words is like seeing the face

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We miss those traditions of letters that have quietly gone away

Let’s linger on those moments that are carried by every inch of our heart

See the words as they appear on the face

8 popular stars

12 heart-warming meetings across time and space< /p>

Take you back to the historical scene

Experience the mountains and rivers, life and death, love and hate, and the changing relationships

Recommended by the entire network

100 most popular A heart-touching personal letter

A sincere dedication at the end of the year

Chunmei.com's variety show "See Words Like Face"

"See Words Like Face" can be regarded as an injection into this year's domestic variety shows The first hot stream in China, it is the first and only full-screen season celebrity letter-reading program in China. Maybe it was because word-of-mouth exploded after it was aired. At that time, this pre-heated promotional video had not attracted much attention, but looking back and savoring it carefully, it really has a unique charm. The whole film is composed of multiple film and television clips that show the history of correspondence between China and modern China. The rich narration is combined with the pictures full of various stories, making people feel like they are suddenly immersed in those still vivid scenes of the era. life story, and then have a clear understanding of the form and core of the program.

3. Reader

Twenty-one years seems to have come to a certain time

I finally have such an opportunity

to do A show that I want to make

I am very grateful to my parents, they made me understand

We don’t just live by eating

In addition to eating

p>

We also need other things to nourish us

Let ourselves grow stronger and become more perfect

Reading is to allow ourselves to meet a better self

There is a saying in "The Shepherd's Fantastic Journey"

When you really want to do something and accomplish it

The whole universe will unite Get up and help you

"The Reader"

It's us reading ourselves

We read the world to everyone

At this time My heart is full of longing

Sometimes I think beautifully

In all kinds of ideological contradictions

Welcome the first big choice and adventure in my life

p>

After the Qingliu.com variety show "Seeing Words Like Faces" became popular on the Internet, CCTV also launched a similar type of TV variety show - "The Reader", which also attracted attention through word-of-mouth. Its pre-heating promotional videos and The program is also quite low-key, simple and connotative. From the perspective of the program host and producer Dong Qing, it uses the plainest words to convey the truest emotions. This is Dong Qing's monologue and the original intention of the program. Dong Qing, who has gained all kinds of favors from the popular "Chinese Poetry Conference" some time ago, has always been recognized as a talented woman on CCTV. This promotional film is based on her personal charm, using unpretentious pictures and copywriting to present Dong Qing as a The daily life of a reader also reveals that the program will belong to everyone who is eager to read themselves.

4. Xiaoshuo 2017

The journey has taken 48 years

There is more than one direction

I prefer black clothing

< p> At heart, I am still a boy here

Passport 48 pages

But every destination is worthy of a thousand praises

The journey is thousands of miles left and right

The time difference is only one day at most

The world has been going on for thousands of years

But we have to talk about moments

The world is still big in 2017

Big enough "Xiao Shuo"

Listen to the sounds of nature in the world with "Xiao Shuo"

"Xiao Shuo" can be said to be a program tailor-made for Gao Xiaosong. It has been off the air for nearly 3 months After 20 years, it finally returned this year. It can be said that it has been released for a long time. This wave of promotional videos is also very personal to Gao Xiaosong. The whole film is based on Gao Xiaosong's preferred black color. Gao Xiaosong is the only one who appears in the scene. The picture is clean. It is neat and succinct, without any words. It is just dictated by Gao Xiaosong's highly recognizable voice. The simplicity and power complement the minimalist pictures, making people understand his life experience instantly and want to listen to the world with him.

5. Happy Male Voice

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It is my attitude not to follow the mainstream

Don’t give in when encountering difficulties

Because the world and I are making progress

It’s better to follow me than chase the wind and waves

Take over Zhang Yang and take over the unknown

< p> Because the sound needs to be bold

Break the label and welcome the controversy

Be loyal to yourself

C-pop will not stop

This is It's my talent

So I'm here at this moment

Dream as you please and sound as you like

You follow me

I am the spokesperson for Happy Male Voice

"Happy Boys Follow Me"

"Happy Boys" is a stage for the new generation of grassroots music stars. The latest season has invited Huang Zitao, a controversial young star in the industry, to represent him, which is cool. The flamboyant images coupled with the wild and uninhibited copywriting all show the musical attitude of the younger generation that the program wants to convey. The road to youth chasing dreams is always full of thorns. Only by persisting in oneself can one enter a world of his own, and the spokesperson Huang Zitao is the best proof that this is indeed very attractive and useful for young audiences.

6. The Sound of Dreams

Legend in the world of music

There are five guardians who have been passed down from generation to generation for thousands of years

Beacon Fire A prairie fire

It is not the rebirth of Suzaku

but the beginning of a new life

In the high-pitched joyful song

You should have your own passionate fantasies

p>

Sincere faith

The fighting spirit to never give up

is the future responsibility worthy of my entrustment

Waiting for your joyful song

Join me in ringing the clouds

Looking forward to singing together

Loud Sky

Want to be the king of the music world

They are your insurmountable mountains and insurmountable seas

But they are also your guide stars in the dark night

We become your bridge across the mountains and seas

Wings to soar into the future

This stage is about to bloom for you

Use your voice to win applause from the whole world

Zhejiang Satellite TV is considered the most capable besides Hunan Satellite TV The TV station is making trouble. The latest music program "The Voice of Dreams" can be said to be the combination of "Singer" and "Happy Boys". It uses dreams as the cornerstone and allows amateurs and celebrities to compete on the same stage. This pre-heating promotional video uses a comic style with Chinese elements to present five groups of celebrity mentors, coupled with domineering copywriting, it is full of appeal and lifts the audience's spirits.

7. Run

(Deng Chao & Zheng Kai)

You may have doubted it

Life is unfair

Where were you born?

Poor or rich?

You have no choice at all

(Wong Cho Lam)

I am not tall Gao

Always ignored by others

No matter how hard I try, I can’t be the protagonist

(Dilraba Dilraba)

When I first came here, I always felt that< /p>

Everyone is waiting to see my jokes

(Lu Han)

I keep practicing every day

Just for one

Opportunities to show oneself

(Chen He)

Being a genius is not something that can be achieved

But as long as you take the first step

It’s never too late

(Li Chen)

I want to change

I want to become better, Become stronger

Amaze everyone

Except myself

No one can beat me

How do you know if you haven’t tried it? Okay?

I just like to prove that they are wrong

No matter if you fall, no matter if you shed tears

If you have me with you, what are you afraid of?

Nothing is impossible if you run hard

Together, there is always a starting point

Come on, let’s run together!

From "Running Man" to "Running Man", although the complaints have not stopped, the promotional video for the new season is still quite heart-warming. The editing is very special. It interweaves the participating stars with the general public. In the words of the stars, they describe what every ordinary person wants to do or are afraid of, and encourages everyone to run together with words that may be too strong in chicken soup. It is quite inspirational. .

8. Real Man 2

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From the first day of being an actor

< p> I knew that I could become any role

Don’t worry about being praised or questioned

This time may be more difficult than imagined

But I Don’t be afraid, it’s not just talk

I am a newbie in the Air Force, I am Yang Mi

I am the king of freestyle

The water is very quiet

< p> There is only one voice

You must win but not lose

This time, leave the familiar place

Challenge yourself differently

I am a new recruit in the Air Force, I am Sun Yang

Flying seems to be my daily routine

From one city to another

I have long been accustomed to flying in the cloud

But I never thought

I would be able to put on the military uniform I dreamed of having when I was a child

Fly through the sky again

I am an air force Recruit, I’m Tong Liya

It’s not like I’ve never flown before

When I dunked, I exploded with bounce

When I was filming, I flew over walls

But this time I am fully capable of fighting I want to fly higher

I am a new recruit in the Air Force and I am Jiang Jinfu

Every time I look up at the stars

I feel that they are within my reach

But never touched

Came here

Saw the stars in my dream

Yes, that’s the brother Bing I like

This time, try your best

What kind of light will you see

I am an Air Force recruit, I am Shen Mengchen

My world is black and white

There is no gray area in between

I am not good at words and I can only sing my true self through music

Ignore controversy and don’t care about rumors

This Once, I look forward to soaring into the sky

I am an Air Force recruit and I am Huang Zitao

In memory

Every leap

is for Defeat the opponent

Whether I am an athlete or an actor

This time

I know that my biggest opponent is myself

Wait for me

p>

Jump in the air

I am an Air Force recruit, I am Zhang Lanxin

Before this

I was the village chief of the children

I have told many other people’s stories

Now, I want to write about myself

Change myself

The village chief can do it

You can also

I am an Air Force recruit, I am Li Rui

The promotional video for "Real Men 2" is quite luxurious, with 8 participating stars. Shouting out a very personal recruit declaration, from the picture to the copywriting, everything is full of momentum. Everyone is predicting the upcoming transformation of themselves, and people can feel the passion of "stepping forward" through the screen. It can be said that the rhythm and strength are just right.

9. High-energy Youth League

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What is a teenager?

The young man is the spirit, the will, the mind, the soul, and the soul.

A good bow is difficult to draw, but it can reach high and deep.

The wind cannot be stopped, but you can sail to break the waves.

The young man is like the wind, bending his bow and drinking feathers, and his wisdom is brilliant.

With perseverance, gold and stone can be carved.

Teach people tirelessly and pass on poetry and etiquette.

A young man is like a poem, a feather fan paints water, and a storm can be expected.

There is no distinction between closeness and distance, no distinction between high and low.

Once you break with the law, you will be upright and bright.

The young man is like light, using his pen as a sword, and the flames are the same as the light.

The sky is so big that it is beneficial but not harmful, and that all attacks are invincible. Only then can one be a hero.

The young man is like a knight, his teeth and swords are as good as home, and his virtue is outstanding.

Surprise, advance than the Canglong.

Attack the enemy unprepared and defeat the tiger.

The young man is as strong as a tiger, as fierce as a unicorn, and has no boundaries.

The young man dived into the abyss, his scales and claws flying.

The falcons test their wings, and the wind and dust spread.

I am a young man in China and am as old as the sky.

As a Chinese boy, I have no borders with my country.

We are a high-powered youth group.

I have to say that this promotional video is indeed quite amazing. It does not directly introduce the five popular little fresh meats according to the routine, but uses the essence of traditional Taoism, Law, Confucianism, Bing, and Mohism to interpret Five teenagers.

The copywriting using classical Chinese sentences is also very thought-provoking. Not only does it not feel obscure at all, but it depicts the spirit and character of a high-spirited young man in a simple and powerful way. And it is precisely because this promotional video creates a sense of immediateness for the viewer of an ancient-style boy without revealing the content of the program at all. It is no wonder that many people attracted many people to watch the official program and then felt that it was not right. It could be said that it was wrongly positioned. Or is it just for the purpose of attracting attention, I really can’t tell.

10. We are seventeen

When I was seventeen, I dreamed of riding a motorcycle to have adventures

When I was seventeen, I wanted to go camping in the wild

< p> When I was seventeen, my dream was to taste delicious food from all over the world

When I was seventeen, I wanted to chase the school belle

When I was seventeen, I dreamed of becoming a kung fu master

Ten When I was seven, my dream was the sea of ??stars

We were seventeen

For the dream of youth

Embark on an unknown journey

To make up for the regrets of youth

Restarting a Wonderful Life

Still a masterpiece of Zhejiang Satellite TV, "We Seventeen" is most different from previous travel reality shows in that it "reverses time" and brings together 6 men Stars embark on a journey back to their youth. The promotional video is full of "ridiculous" dreams belonging to big boys. The pictures and colors have a full sense of the times, and there is a sense of nostalgia of going back to the past and dreaming about the future. The copywriting also closely follows the connotation of the program, combining "youth, dreams" The essence of programs such as "Travel" and "Travel" is integrated into it, letting the audience know what they are watching.

Each promotional video contains the creator’s deep emotion for the creation of the program as well as the expectations and emotional transmission to the audience. Whether the promotional video is exciting or not, especially the accuracy of the copywriting, although it has no impact on the future of the program. The ratings cannot play a decisive role, but if the interpretation is in place, it will still have a considerable effect of fueling the flames. After all, the first impression is still quite important.