The AppStore model is a typical C2C model: everyone can become a developer. Apple does not impose any financial or qualification restrictions on developers; it provides convenience to developers. After developers register, AppStore will provide them with AppSDK and corresponding technical support to help developers design SDK toolboxes. Before the emergence of the AppStore model, pre-installing software on mobile phones was the best way for operators to promote mobile phone software. Because, on the one hand, mobile phone users rarely download programs by themselves; on the other hand, mobile phones mostly use closed platforms and do not allow users to install software by themselves. After the emergence of the AppStore model, the sales model of mobile phone software has changed - from pre-installed by manufacturers to free sales. This has reduced the software costs of mobile phone manufacturers, because each additional piece of pre-installed software when the mobile phone leaves the factory means a corresponding increase in software costs. . The AppStore model enables mobile phones to be like personal computers, with only basic software installed at the factory, while other personalized software is purchased and installed by the user. Furthermore, mobile phone manufacturers' monopoly on third-party software restricts the development of the mobile phone software industry. The AppStore model reduces the cost of software manufacturers, allowing them to directly face customers. As a result, for AppStore platform owners, they get a channel and the commanding heights of the industry; for software authors, they get a stage for free expression; for users, they get more humane services at a lower cost. services. Basic introduction Chinese name: Appstore model Foreign name: Appstore model Type: C2C model Company: Apple Company background, past life, present life, typical C2C model, background On January 9, 2007, Apple Computer Company officially changed its name to Apple Company. The difference between just two words marked the arrival of a new Apple era centered on consumer electronics and mobile Internet. Apple put the computer aside, held up AppleTV and iPhone, showed off the AppStore, and quietly entered the mobile Internet. Two moves, just two moves, made European and American telecom operators follow Apple's lead. Looking at Apple's development history, it is not difficult to find that the success of the AppStore model is no accident. In addition to the unique and unparalleled emotional design, the reference and transplantation of the iPod+iTunes model is also one of the key factors for its success. Let's start with iTunes and explore the "past and present" of Apple's Appstore. In the previous life, MP3 was not invented by Apple, and the iPod was not the most beautiful MP3 player in the world. Apple was not the first to try out a platform like iTunes, but Apple perfectly integrated iPod and iTunes and created a brand new business. model. iPod users can easily find the music they want through iTunes, with cheap prices and convenient payment. From appearance to content, Apple provides music fans with the best music experience. Through this model, Apple quickly controlled the entire online music service, controlling users downwards and music publishers upwards. As a result, the popularity of the iPod continued to soar, and the iTunes song library and downloads continued to grow crazily. From an analysis point of view, the development of the iPod+iTunes model has several obvious characteristics: First, integration brings a win-win situation. When the iPod was launched in 2001, sales were not satisfactory. However, with the official release of iTunes in 2003, iPod sales soared rapidly! An iPod without iTunes is just one of thousands of music players. Second, iTunes has achieved long-term and stable profit growth. Although Apple makes more profits from iPod terminal sales than iTunes, the key to the success of this model lies in the integration of iTunes. After all, the iPod has a product cycle, and the music services provided by iTunes will always accompany the iPod. From this perspective, the revenue from iTunes not only adds a new profit model for Apple, but also provides a long-term stable source of profit. Third, user education. iPod users have accepted the iTunes platform, established the habit of consuming on iTunes, and provided user education for the iPhone+AppStore. In the success of the iPod+iTunes model, Apple saw the huge potential of the terminal-based content service market, and began to transform from an electronic product manufacturer to a terminal-based content service provider. The rapid development of the mobile communications market has made Apple determined to officially enter the mobile Internet, transplant and expand the iPod+iTunes model, and build its own complete digital entertainment content service strategy. Today’s iPhone’s sensual mobile phone design makes people fall in love with it, and the hot shopping queues make other mobile phone manufacturers jealous and keep them up at night. The iPhone-based App Store’s application downloads within a few months of its launch are unbelievable. From the moment Apple entered the telecommunications field, it has never stopped surprising the industry.

After the iPhone appeared, various terminal manufacturers began to follow suit and create various copycat versions of the iPhone. It is natural to imitate technology, appearance, and functions, but these imitations have not brought much joy to the terminal manufacturers. The reason is very simple. The success of the iPhone is not only due to the accidental popularity of the appearance, but also based on the mobile phone terminal. The success of the built services and business models. Apple has never focused solely on selling iPhones, because the iPhone, like the previous iPod, will slowly fade out of people's sight over time. After all, digital products have a life cycle. Only by introducing a model similar to iPod+iTunes and continuing to provide more content services after the mobile phone is sold is the fundamental way to attract and retain users. Apple did exactly this. After the iPhone became popular, it immediately added the AppStore module to the original iTunes platform, transplanted and expanded the iPod+iTunes model, and continued its magic with the strategy of "selling mobile phones + selling content". Typical C2C model The AppStore model is actually a typical C2C model: everyone can become a developer. Apple does not impose any financial or qualification restrictions on developers; it provides convenience to developers. After developers register, AppStore will provide them with AppSDK and corresponding technical support to help developers design SDK toolboxes. At the same time, developers can easily trade on the AppStore platform, and the platform will help developers market their products and help users make choices. AppStore helps iPhone users easily find the apps they want on the platform through rankings, searches, and other methods. This model emphasizes building a platform between developers and users. The AppStore only acts as a platform, helping with promotion and payment, and collecting commissions.