Sponsors of "The Voice of China" include the following brands: Suning, Master Kong, and Anmuxi.

1. Suning

Suning.com is one of the main businesses of Suning Cloud Commerce. As the largest online and offline home appliance retail channel in China, Suning.com has invested in and invested in the music industry. The layout has already begun. Since 2015, Suning has entered into strategic cooperation with Tencent Music and obtained the dual-platform music rights of QQ Music and Tiantian Dongting. Later, it obtained the exclusive authorization of the Tiantian unlimited music library of Straw Online Music.

2. Master Kong

Master Kong mainly produces instant noodles, drinks, cakes and related ancillary products, and is the world's largest instant noodle manufacturer. Master Kong has launched a number of music-themed instant noodles, such as Hatsune Miku, Three Kingdoms, Pet Station, etc. In addition, Master Kong has also cooperated with Tencent Games to launch a game-themed noodle shop, using the character image of Tencent's popular game "Honor of Kings" on the packaging.

3. Anmuxi

Anmuxi is a high-end Greek yogurt brand launched by Yili Group. Its products have a delicate and smooth taste and are loved by consumers. Anmuxi has cooperated with Tencent Video to launch Anmuxi-"Rocket Girls 101" customized gift boxes, and cooperated with "Idol Producer" to launch customized gift boxes and yogurt products.

The program competition format of "The Voice of China"

Instructor assessment battle, each instructor team will determine the top four, one to four periods. In the first round, 16 students from each team were divided into two groups. Each group of students sang a song. The other three instructors except the home instructor and the dream instructor recommended each student. Finally, the home instructor selected one of them to advance to the next round. . In the second round, 8 students competed against each other by drawing lots and performed songs within a time limit of two minutes. The home instructor decided the winner and advanced to the top four of the team.

In the championship battle, each mentor team will advance from 4 to 1 to determine the champion. There will be four rounds in a row. The four candidates from each team are divided into two groups by drawing lots, and they compete against each other, and the mentor decides the winner. The winners of each group enter the final showdown. After 101 media judges vote and instructors score, the team with the higher overall score becomes the team champion and enters the peak night.