Douyin has become popular with short music videos, and has hatched many popular Douyin BGMs. This has also inspired many advertisers to pay great attention to the BGM of advertisements when placing advertisements.
1. What is the BGM of Douyin advertising?
BGM is the abbreviation of English background music, which is what we often call background music. It is used in animation, games, advertisements, movies, and TV series. and other multimedia products, as background music. To put it simply, Douyin advertising BGM is the music that accompanies the scene in an advertisement. It is usually a soundtrack added through post-dubbing.
Why must there be BGM when shooting Douyin? This is also related to Douyin’s positioning. Douyin is positioned as a music short video community platform focusing on young people. It mainly focuses on music short videos and does not have BGM. TikTok is soulless. Researchers once conducted a research investigation on "The influence of Douyin BGM on videos and advertising". After the study, they found that in terms of the influence of short videos, music can increase the playback and interaction volume of short videos by about 20%; Greater impact on advertising videos.
Data shows that music can increase the number of views and interactions of advertising videos by up to 300%, so the BGM of Douyin advertising is very important. It is no exaggeration to say that choosing the right BGM is the key to success. Advertising is half the battle.
2. How to match Douyin BGM?
Select music directly
According to the style of the video, directly select the BGM you like in the Douyin music library, and then proceed Shoot, or shoot first and then choose the soundtrack.
Shoot the same style on Douyin
If you find a BGM you like when browsing Douyin, you can click to shoot the same style, and you can use the same background music to shoot videos.
Upload original music
If you use original music to shoot videos on Douyin, the probability of becoming popular is much higher than non-original music, because as long as the machine determines that your music is original music , the initial recommendation amount given will also be much larger than usual.
If the copywriting is the "skeleton" of the video and the picture is the "skin" of the video, then music is the "blood" of the video. High-quality music can instantly enhance the height of the work, and original high-quality music can make the advertisement liked by more users. Advertisers can find professional soundtrack teachers to inject fresh blood into their advertising works and make them boil on the Douyin platform.