Sample cover writing format of a business plan

After you have selected your entrepreneurial goals and determined the motivation for starting a business, you have prepared all the conditions in terms of funds, connections, and markets. If you are ready or have accumulated considerable strength, then you must provide a complete business plan. I will sort out the cover writing format of the business plan for everyone. Welcome to read.

Cover writing format of the latest business plan 1

1. Basic situation

1. Project name: Feiyang Times Music Box

2. Business scope: ktv

3. Project investment: 200,000

4. Venue selection: Xinxiang University Life Plaza

5. Project overview: For the majority of College students who love singing provide an entertainment and living place with a good environment and reasonable price, and provide a good choice for college students' usual group activities and birthday parties.

2. Market analysis

a Consumer positioning

College students from Xinxiang University, Xinxiang Medical College, and Henan Institute of Science and Technology are the main source of market demand : The university town located in the southeast of Xinxiang is where several major universities in Xinxiang City are concentrated. Therefore, there are huge business opportunities among these tens of thousands of students. Finding a way to relax your mind amidst the busy study is every university The deepest desire in the heart and singing perfectly integrate the needs of college students. Although there are currently one or two small KTV companies in this area, their scale is too small and the singing environment is poor. Therefore, the business has been very poor, and the price and It is similar in the city, which makes many students choose to go to KTV in the city. If we build a high-quality KTV venue in this place and set a reasonable price for college students, it will undoubtedly become the daily entertainment choice for college students in these three universities. First choice

b Market competition prospects

When a company first starts operating, there will inevitably be great competition, because there are many entertainment venues near the school. A new The emergence of a company will inevitably become the target of other businesses, and they will make some adjustments and offer some discounts to compete for college student customers. Therefore, the initial investment should not be too large and should not be expected to get a certain amount of income at the beginning. , but step by step, first gain a good reputation among college students with excellent and outstanding service and environmental quality, create a brand effect, and then continue to expand the scale

　c Cost budget risk prediction

< p> Investment budget: 80,000 yuan for equipment purchase (adopting the relatively advanced technology in today’s ktv equipment) store, and 50,000 yuan for surface decoration (you can ask college students majoring in design to collect works, so that students can Get involved) Because these two aspects can be said to be the core competitiveness of the company, key investments have been made. The relatively mature ktv scoring technology has not yet been used in many ktv companies, so once this becomes a trump card, it will make you The KTV is more distinctive, more entertaining and interesting. It is a wonderful idea to leave the design of the store to college students, because college students always have the most avant-garde creativity, and the space they design must best meet their own needs. , and more importantly, this method of collecting works also played a very good publicity role in the early stage of opening, and had a good interaction with our main consumers. In addition, the store rent is 50,000 (the geographical location should be relatively prime). On the first and second floors, good transportation location is a prerequisite for ensuring customer sources) working capital of 10,000, preliminary preparation funds of 10,000 (salary budget, catering and beverages, publicity, etc.) scale area 15 small boxes (10 square meters each) 5 There are large boxes (20 square meters each) in the hall with a singing area and a cold drink bar (maximum 70 square meters). The remaining area is 30 square meters, and the maximum area is 250 square meters. Risk prediction 1, 2, 3, 4, 5, 6, 7, 8, 9; Is the positioning of distinctive signs reasonable? Is the geographical location of the business location reasonable? Is the lighting equipment reasonable and comfortable? Insufficient understanding of competitors. Is the management of winter and summer vacations for students scientific and reasonable? Is the supply price reasonable? Is the consumer price positioning reasonable? Is the method reasonable?

3. Marketing strategy

Marketing methods

1. Promote discounts when opening the store, provide experiential preferential services in the first week, and hire college students to work part-time. The three colleges issued promotional orders and hired college students to work as part-time waiters to expand their influence and strengthen publicity. Sponsored large-scale events held by college and middle school students for publicity and contacted other companies for sponsorship to reduce financial pressure. They organized themed discount activities every month and special price periods every week. Birthday ktv parties will give away birthday cakes, carry out activities of giving away drinks if the score exceeds 90, carry out monthly ktv competition system and give away half-price cards.

2. Implement membership system and first-time discount system.

4. Charging standards

1. The business hours are from 13:00 to 24:00 every Monday to Sunday, and the morning is internal rectification time.

2. Ordinary charges apply from Monday to Thursday, 518 yuan per hour for each small private room from 13:00 to 18:00, 10 yuan per hour for the large private room, and 10 yuan per hour for the small private room from 13:00 to 24:00. Hourly, large package is 20 yuan per hour.

3. From Friday to Sunday, from 13:00 to 18:00, each small private room costs 10 yuan per hour, large private rooms cost 20 yuan per hour, and small private rooms cost 20 yuan per hour from 18:00 to 24:00. Large private room is 50 yuan per hour.

4. Part of the hall is open to the public free of charge, and a song request system is implemented. Each song is 2 yuan.

5. Personnel setup

There is 1 store manager, 1 financial teller, 1 foreman, 2 kitchen logistics people, 2 security guards, and 30 waiters.

6. Management system

1. Store manager, foreman and team leader direct command

2. Performance mechanism, focusing on employee assessment, personal performance, and service attitude Performance and rewards (scored by the consumers served).

3. Humanized management, two days off a week, students working part-time on Saturdays and Sundays to improve employees’ working mood.

4. Implement a responsibility system. All employees must take responsibility for completing their tasks and satisfying consumers.

7. Project summary

Our KTV is called Feiyang Times Music Box. It is mainly aimed at teachers and students in school, so that they can fly their dreams while singing in their spare time and bring joy to campus life. Add fun and create an off-campus space for entertainment and making friends. This project has a superior geographical location and a strong commercial atmosphere. In the operation process, we must continue to innovate according to the needs of students to achieve continuous attraction to consumers, build a brand on campus, and stabilize profitability. On the basis of continuous expansion of scale. Cover writing format of the latest business plan 2

Project name: Three-dimensional mixed breeding of fish, ducks and chickens

Project location: xx Village

Total project investment: 100,000 yuan

1. Project construction background

Under the continuous guidance and encouragement of the Yu County Party Committee Organization Department for college student village officials to take root at the grassroots level and innovate and start businesses, under the guidance of the Shangshe Town Party Committee and Government Under the correct leadership and careful guidance, we will give full play to our professional advantages, combined with local conditions, guide farmers to actively start businesses and increase their income, and create a three-dimensional mixed breeding center for fish, ducks and chickens.

2. Evaluation of project economic and social necessity

Qiulin Village is a traditional agricultural village with a large surplus labor force. Due to the low yield of the planting industry and the special geographical location of Xiaogang Village, a large number of laborers have migrated to work. How to increase farmers' income during this important period of strategic adjustment of rural economic structure and adjustment of rural industrial structure has become a major issue. A current problem.

The people in Qiulin Village have traditional breeding habits and are highly motivated to breed. However, due to a single variety, primitive production, backward technology, and inadequate epidemic prevention work, the survival rate is low and even causes a large number of fish and duck deaths, which has seriously affected the community. It has caused huge economic losses to farmers and severely dampened farmers' enthusiasm for farming. In addition, the smaller scale of breeding has not brought due economic benefits to farmers. Therefore, it is an urgent issue for rural breeding to allow farmers to truly increase their income from breeding and solve the employment problem of rural surplus labor.

3. Market demand analysis and forecast

As daily consumer goods, aquatic products and poultry have huge market demand. The dining tables of thousands of households, guesthouses, hotels, etc. are all places where charm can be exerted. The fish, duck, and chicken breeding industry breeds huge business opportunities. As people's living standards continue to improve, consumer demand will rise linearly year by year, and the market outlook is promising.

Based on reality, focusing on the regional location and market characteristics of Yu County. Most of the fish, ducks and chickens on the local market today are supplied by farmers from other places, and transportation costs account for a large part of the product cost, resulting in a significant increase in product market prices. In addition, consumers generally report that the product quality is low, and the majority of consumers are more Willing to buy local native products. Therefore, high-quality native breeding industry has great development potential and prospects in our county.

4. Project construction content and scale

1. Scale

The farm has a water area of ??about 23 acres and a mountainous area of ??about 40 acres. The site structure is reasonably distributed and suitable for the development of three-dimensional breeding industry. The overall plan is to breed 40,000 fish from four major species, 1,000 meat ducks and 1,000 native chickens.

2. Specific construction content

(1) Farm reconstruction

River branch repair and drainage diversion construction, preliminary planning and construction into four main water surface breeding areas District, the estimated investment is 10,000 yuan.

(2) Construction of breeding sheds

Initially, 6 duck houses, 4 chicken houses, and 4 nursery houses will be constructed, with an investment of 15,000 yuan in the first phase.

　(3) Other expenses

Forage planting fee is 2,000 yuan, purchase of chickens, ducks and fish fry is 6,000 yuan, feed fee is 40,000 yuan, epidemic prevention fee is 6,000 yuan, river branch contracting The fee is 8,000 yuan/year, the rental fee for nursing space is 3,000 yuan/year, and the daily expenses are 10,000 yuan, total: 70,000 to 50,000 yuan

Total initial investment: 100,000 yuan

5. Project investment benefit analysis

Each duck earns 5 yuan. Calculated based on a survival rate of 85%, it is estimated that each batch of ducks will earn 4,200 yuan. Five batches of ducks will be slaughtered in a year, with an income of 20,000 yuan to 10,000 yuan

Each chicken earns 7.5 yuan. Based on a survival rate of 85%, it is estimated that each batch of chickens will earn 6,200 yuan. Two batches of chickens will be slaughtered in a year, with a profit of 1.24 million yuan.

Estimated fish farming Income of 30,000 yuan

Estimated total income: 53,000 yuan

6. Source of funds

The farm is a joint venture with villagers, with a personal investment of 40,000 yuan. The breeding farm should get on the right track as soon as possible and develop better and faster. We are in urgent need of 60,000 yuan, and hope that superior leaders will provide policy and financial support.

To sum up, this project has low investment, quick results, strong risk resistance, and strong scientific rationality and feasibility. The investment will be recovered in the third year of implementation of the project. More importantly, it can serve as a demonstration and lead, guide a road to wealth, stimulate the enthusiasm of the villagers for innovation and entrepreneurship, and demonstrate the pragmatic spirit of our county's college student village officials to take root at the grassroots and serve the countryside. Cover writing format of the latest business plan 3

The company adheres to the business creed of "market-oriented, customer satisfaction as the purpose", the enterprise spirit of "innovation, enterprising, integrity, enthusiasm", "people The corporate management philosophy of "I am strict and high-minded" serves the public and gives back to the society.

1. Services and products

Our company is positioned as a new education and service industry, and its main customer groups are students and parents in rural areas with certain spending power. The lecturers hired by the company are all outstanding students from well-known universities such as Tianjin University and Nankai University. Through three rounds of trial lectures, course batches, and 360-degree assessments, they provide low-cost and high-quality courses to rural students. In addition to face-to-face courses, in view of the relatively scattered characteristics of rural students, we provide an online distance education platform and burn some courses into CDs to meet the personalized learning needs of students to the greatest extent. During the winter and summer vacations, we will organize training camps, invite well-known professors and outstanding seniors to communicate with students, organize practical activities, and cultivate comprehensive qualities.

2. Market Competition Analysis

Rural education is the focus of China’s education reform and development. According to statistics from authoritative organizations, the rural population in China (Mainland) accounts for 65% of the country's total population. The quality of the population is low. The illiterate and semi-illiterate population is , the number of college students per 10,000 population is x, and the average education level is xx years. In recent years, due to the imbalance of education expenditures, the gap between urban and rural education and knowledge has increased significantly, which is mainly reflected in the teaching facilities and teacher quality of public schools. As the demand for rural education increases, the demand for formal private training institutions in rural areas has also greatly increased. At present, most training is organized by informal individuals, or short-term training is conducted by some urban training institutions in the form of public lectures, with little teaching effect.

In order to make up for the gap in rural education, the core competitiveness of the company's education and training is as follows:

1. Low cost, the teachers hired are college students, and the teaching cost is low;

2. The company has a complete training and assessment system, and the quality of the courses is guaranteed;

3. It has distance education platforms, teaching CDs, etc., and rich teaching resources.

3. Marketing

In order to build our company’s brand, we will invest a lot of money to promote this product. First, reasonably segment the company's course products and prices and set different prices. In terms of marketing, in the early stage, market penetration strategies were used to promote corporate image, build brands, and increase market share; in the later stage, we strengthened curriculum development and design, enriched teaching content, introduced new products, and shifted the focus from hard publicity to cooperation with various schools. On the campus, various competitions are held and scholarships and bursaries are established.

IV. Capital Contribution Description

The company plans to have a registered capital of RMB x million, of which each founder will self-raise RMB x million to ensure the team’s management of the company.

5. Investment Return and Exit

Currently, there are three main ways to withdraw risk funds internationally: IPO, acquisition, and cancellation. Among them, companies that adopt the IPO method usually need the support of a sound capital market; while cancellation means the failure of venture companies. Therefore, combined with our company's business objectives and the current situation of China's capital market, we decided to adopt the method of acquisition by the managers themselves or by venture investors continuing to hold shares and becoming strategic investors. We are confident that the second method will become a strategic investor. The first choice for investors, if we choose the first method, we will achieve complete withdrawal of venture capital in the fifth year.

6. Risk Analysis

Although Qiming Education Company has a broad sales market and a large customer base, risks are bound to exist, so the team will invest with a strong sense of responsibility. The responsible person is responsible for comprehensively analyzing the various risks and response strategies that the company will encounter after operation.

7. Business forecast and financial analysis

Based on the company’s characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system. , so that every penny can be used for its purpose and continue to appreciate. The cover writing format of the latest business plan 4

The design of the cover of the business book must be aesthetic and artistic. A good cover will make the reader have an initial good impression and form a good first impression. Below I am going to share with you the format requirements for a business plan. The article is for your reference only!

1. Business plan

A business plan is a written summary of the business that the entrepreneur plans to create. It is used to describe the internal and external environmental conditions and element characteristics related to the business to be founded, and to provide an indicator for business development and a standard for measuring business progress. Usually a business plan is a combination of marketing, finance, production, human resources and other functional plans.

Questions to consider when writing a good business plan:

(1) Pay attention to the product

(2) Dare to compete

( 3) Understand the market

(4) State the direction of action

(5) Show your management team

(6) Excellent plan summary

2. Contents of the business plan

Generally speaking, the business plan should include the type of business, capital planning and fund sources, allocation ratio of total funds, stage goals, and financial forecasts. Evaluation, marketing strategy, possible risk assessment, motivation for starting a business, shareholder list, scheduled number of employees, the specific content generally includes the following eleven aspects

(1) Cover

The idea of ??the cover It must be aesthetic and artistic. A good cover will give readers an initial good impression and form a good first impression.

(2) Plan summary

It is the essence of the condensed business plan. The plan summary covers the key points of the plan to make it clear at a glance so that readers can review the plan and make judgments in the shortest possible time.

The plan summary generally includes the following content:

Instructions: Complete this summary within two pages

1. Basic information of the company (company name, establishment time, Registration area, registered capital, major shareholders, shareholding ratio, main business, sales revenue, gross profit, net profit in the past three years, company location, phone number, fax, contact person)

　2. Main. Manager’s profile (name, gender, age, place of origin, education/degree, graduate school, political outlook, years of experience in the industry, main experience and business performance.)

3. Product/service description (product/service Service introduction, product technical level, product novelty, advancement and uniqueness, product competitive advantage)

4. Research and development (existing technical achievements and technical level, technical level of the R&D team). , competitiveness and external cooperation, R&D funds already invested and future investment plans, incentive mechanism for R&D personnel)

5. Industry and market (industry history and prospects, market size and growth trend, Industry competitors and the company's competitive advantages, market sales forecast in the next three years)

6. Marketing strategy (strategies to be adopted in terms of price, promotion, establishment of sales network, etc. and their operability and effectiveness. Effectiveness, incentive mechanism for sales staff.)

7. Product manufacturing (production methods, production equipment, quality assurance, cost control.)

8. Management (organizational setup, Employee stock ownership, labor contract, intellectual property management, personnel plan)

9. Financing description (fund requirements, purpose, use plan, planned transfer of shares, investor rights, exit method.)

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10. Financial forecast (sales revenue, profit, return on assets, etc. in the next 3 or 5 years.)

11. Risk control (possible risks during project implementation and planned measures Control measures.) The summary should be as concise and vivid as possible. In particular, you should explain the differences of your own company and the market factors for its success.

12. Company introduction. The purpose of this section is not to describe the entire plan, nor to provide another summary, but to provide an introduction to your company, so the focus is on your company philosophy and how to formulate the company's strategic goals.

13. Industry analysis. In industry analysis, the basic characteristics, competitive status, and future development trends of the selected industry should be correctly evaluated.

3. Typical questions about industry analysis:

(1) What is the development level of the industry? What are the current developments?

(2) What role does innovation and technological progress play in this industry?

(3) What is the total sales volume of this industry? What is the total revenue? What is the development trend?

(4) What is the price trend?

(5) To what extent does economic development affect this industry? How has the government impacted the industry? ;