Open a black shop in broad daylight

If the lights are not bright enough, you will have the illusion that your store is going to close down. If you don't want customers to have this illusion, turn on the light. You know, the primary goal of opening a store is to make money, not to save money. If a large number of consumers are lost in order to save a little electricity, it is really not worth the loss. Secondly, the brightness in the store should be directly proportional to the overall grade of the store, that is to say, the brightness of the window, porch, cashier, etc. should also be different because of different locations. If there are other maternal and infant stores in your street, all you have to do is to be brighter than your competitors' stores and be the brightest one on the street.

Countermeasures: The lighting effect can improve the aesthetic effect of the whole maternal and infant store and change the customer's space feeling. Usually, the lighting of maternal and infant stores includes white light, warm color light and other decorative color light. Generally speaking, white light should be placed on the top of the ceiling, while warm light can be placed on the second floor of the ceiling and container, so as not to affect the overall lighting effect of white light. Decorative colored lights are best placed in the corner to contrast the effect.

Some people run deaf-mute shops, but no one.

First, the staff in some stores always keep a lukewarm attitude, regardless of whether customers enter the door or not. They don't ask customers' needs or introduce product selling points, and let customers run away in vain!

Second, music determines the tonality of a shop, even the style of the shop. Customers who have no shopping needs may decide to visit your store because of a favorite song, and some customers with irritated ears will put down their shopping baskets and walk away. It all depends on whether the shopkeepers can catch the customers' ears.

Statistics show that good background music can increase customer attendance15%; Soothing music can increase customers' deep contact rate and increase sales by 30%.

Countermeasures: Most people who go to maternal and infant stores are pregnant women and babies, so background music should also be selected and designed around this target group. Pregnant women are suitable for listening to soft, cheerful and gentle, and babies are suitable for listening to children's songs. In addition to the kind of music that is too shocking and almost crazy, all kinds of styles, from light and lively to soothing and smooth, elegant and moving, can be played as background music in the operation of maternal and infant stores.

This window is not beautiful.

The window plays an extraordinary role in the baby products store, which allows consumers to fully understand the taste of the store; It can attract customers' attention in the first time and show the core products to consumers in the shortest time, as long as the products in the store are placed reasonably, but the products displayed in the window should have artistic standards.

If you want to sell goods, you must change the window frequently, and the appropriate update frequency is 7- 14 days. There is a new atmosphere every day, and every time you come, it will make old customers feel fresh and there will be no aesthetic fatigue.

Countermeasures: the window is the face of the shop, and a good window display is a wonderful artistic presentation.

First, set the theme of the window (what do you want to tell the customer? );

Second, choose good products and props according to the theme (through what display);

Third, do every detail of the window (details determine success or failure);

Fourth, adjust the position of the model (combining with the theme, thinking about how the model can stand well);

Fifth, adjust the lighting (good vision makes you feel comfortable and experience better);

Sixth, determine whether your window space display is three-dimensional, hierarchical, themed and story-telling, which can be fascinating.

The variety of goods is not complete, and there is no primary and secondary sales.

Whether it is an individual maternal and child store or a maternal and child products cabinet group in a large supermarket, we should do a good job of category differentiation, focus on promotion, and match sales to meet the various needs of customers and promote transactions.

Countermeasures: In addition to standard products such as milk powder and diapers, we can also expand commodity categories, such as children's toys, nutrition products and children's clothing. Diversification is more conducive to retaining customers.

The shelf design is unscientific and the display area is too wasteful.

The "stacking" of maternal and child stores can not only highlight the brand image of products, but also attract consumers' "eyes" as much as possible, which is the main factor to improve product sales. Standard shelves and monitors earn a profit by the square meter. How much profit can a square meter of area create for you? Can your golden point bring several times the profit of other points? If not, please adjust it quickly! !

On the end shelf in front of the store, children's clothes, new products or recent promotional products or explosive products can be placed in the season.

Countermeasures: Choose different stacking positions according to different product life cycles. For the best-selling brands with mature product cycle, their focus is on sales volume. If the promotion intensity is appropriate, the position of pile head should be selected in the main channel, the promotion position of the channel in front of the checkout counter, the positions at both ends of the channel or the positions at both ends of the end frame; For new products that have just entered the market, the focus is on brand display, and the stacking position can be selected at the main entrance.

Not all promotional items should be placed in a golden position. In the non-golden position, aesthetic feeling, brand image and sales volume can also be piled up through good pile head modeling and decoration.

There is no classification in the display of goods, and there is no difference between best-selling and unsalable goods.

In fact, the most taboo of shops is dirty, messy and poor. Milk powder, diapers, nutrition and even pacifiers are all put together, so it is difficult for customers to choose and it is difficult for you to find them. If your display does not reflect the "classification principle" and "associated display principle", it will inevitably reduce your sales. How can best-selling products sell well if they lack enough display space and rows? Where is the profit? In the final analysis, retail is to "make the best sellers sell better", and your display restricts the development of your store.

Countermeasures: stores mainly pay attention to inventory and product categories in time to make up for deficiencies and bring forth new ones.

Attachment: 19 Precautions for the display of maternal and infant stores.

0 1. The number of goods displayed on the end frame and palletizing head cannot exceed two, and they are the same kind of goods.

02. When the pile head is displayed, props such as cushions should be used to cushion the goods near the central part layer by layer, so that the goods are arranged step by step from the outside to the inside, with a sense of hierarchy.

03, end frame, pile head display goods should have a sense of quantity.

04. There is an eye-catching and attractive fashion logo.

05. When displaying, we should pay attention to the display of best-selling, high-margin or leading commodities in the gold section.

06. Pay attention to the color matching of goods.

07. Commodities should be displayed by category.

08. Similar goods should be displayed from left to right and from low to high according to the price band.

09. The display should focus on the golden position.

10, the display must conform to the principle of commodity classification.

1 1. Any commodity has only one display area on the shelf.

12, the display must follow the principle of first in first out.

13, the display must ensure the safety of goods and the personal safety of others.

14, the display should have the correct price tag and the correct position.

15, the goods beyond the shelf life will not be displayed.

16. Goods with damaged packaging, missing accessories or damaged quality shall not be displayed.

17. The display should be filled with shelves and the quantity of goods should be sufficient (if it is out of stock, it should be displayed in advance).

18, the displayed goods should be kept clean and tidy and placed in the correct position.

19, the display of goods from top to bottom is from light to heavy, with heavy at the bottom and light at the top.

The commodity price tag is not clear, and the use of the price tag is not standardized.

If the price tag of the goods in the shop is unclear and irregular, it will cause obstacles for customers to understand the products. Usually, what customers are most concerned about or see at first sight is the price of the product. If the label is confusing, the handwriting or numbers are unclear, or the posting position is not standardized, the customer's patience will be damaged, and then they will leave the store. Therefore, if you want the healthy development of the store, please start with a small label!

Advantages and disadvantages of price tag;

Clear price tag, positioning display, quantitative distribution, best-selling product guarantee

Functions of the price tag:

(Color management) Regular price = blue, special price = red, membership price = pink, lowest price of similar products = orange, temporary special price = white, etc.

Size of price tag: more than three.

Countermeasures: you can refer to the price tags of some large supermarkets and standardize the use of labels to ensure clear handwriting and correct location.

Special offer technology is very monotonous

Generally speaking, there are two promotion methods used by stores: several discounts or one price. However, as a shopkeeper, you must know that what customers need is not cheap, but to take advantage. You must always make them feel that they are beneficiaries. This can be learned from the supermarket, speaking from experience.

Response measures: six promotion points:

1, critical price-customer's visual error

2, ladder price-let customers automatically worry.

3. Price reduction and discount-double benefits to customers.

4, illusion discount-give customers a different feeling.

5, temporary money-let customers flock.

6. One dollar over value-a promotion strategy of giving up small and taking big.

The new product display is not obvious.

Some stores put new products and commonly used goods together, without special labels or vigorous publicity, resulting in new products being put into the "cold palace" as soon as they came out. Therefore, for the new products in the store, it is necessary to set up a "column" booth in a conspicuous position in the store, and use balloons or red banners as eye-catching signs to attract customers as soon as they enter the door.

Improvement measures: establish commodity elimination system and launch new products. When some milk powder brands or diapers are unsalable, they should be removed from the shelves in time to find new products with better sales and higher profits. And when new products are put on the shelves, we should pay great attention to obvious display, poster description and promotion activities; Learn to display new products with windows and models.

The quantity of gifts is small and the quality is poor.

Appropriate small gifts or giveaways are the best means to maintain old customers and keep the repeat rate, but some businesses just don't want to pay this money, and all they provide are products with little quality and poor quality. Will customers feel happy or satisfied when they get such goods? Don't lose old customers because you are stingy. Everyone with eyes knows that this is the stupidest thing to do. If a gift can bring two old customers to introduce, the merchant's gift money will come back early.

Always remember: if the gift is not targeted and attractive, it is better not to give it. If the quality of the gift is worse, I'm sorry, this gift will become negative publicity.