In the era of continuous progress, business plans are used more and more frequently. Business plan can help entrepreneurs to evaluate themselves and clear their minds. Do you know the format of business plan? The following is my plan for the start-up project of nutrition restaurant, hoping to help everyone.
Nutrition Restaurant Entrepreneurship Project Plan 1 I. Basic Information:
1. Company Name: Hong Kong Restaurant
2. Industry type: catering industry
3. Organizational form: individual industrial and commercial households
Main business scope: The county center of my hometown is the center of people flow.
4. Place of business: Anxi County, Fujian Province
Area: The floor area is about 150 square meters.
Reason for choosing this location: Because there is no tea restaurant in the center of the county, this location is an area where people and cars are concentrated, with convenient transportation and very broad market prospects.
5. Personal information of entrepreneurs:
Name: Wang Yiya
Gender: Female
Age: 20 years old
Education: University
Relevant work experience: I used to work in a restaurant and know a little about business, but I will increase my social practice and learn this knowledge in the future.
Second, the project overview:
I am a graduating college student, majoring in management. I have been interested in business since I was a child, and my family also deals in tea.
Now that I am graduating from college, it is hard to find a job. I have always hoped to open a tea restaurant in my hometown and develop myself based on my hobbies and longing for my career.
My hometown is rich in tea, which makes me have a special affection for tea since I was a child, and now there are also gradually developed tea-related foods, which makes me have a great interest in tea.
According to my experience, financial situation and my understanding of today's society, I decided to act cautiously and think twice before you do it, because it is risky and my own experience is insufficient.
With the continuous improvement of residents' living standards, the pursuit of environmental protection and health has become a way of life.
Many functions of tea contribute to health.
Green food can ensure people's physical and mental health, and customers are the first, which is our aim.
Third, the market analysis
With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum.
At present, in China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small; Foreign fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food is booming, but it can't compete with "foreign fast food" at present.
Compared with the successful marketing model of specialization, branding and chain of foreign fast food.
The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.
As people pay more attention to their own health and food safety.
However, after the exposure of obesity caused by long-term consumption of foreign fast food fried and high-energy food.
Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry.
It can be predicted that it will be the development trend of catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety.
The proposal of green catering is actually the progress of social civilization and a new concept of catering culture.
In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which will undoubtedly bring opportunities for investing in green catering industry.
Fourth, market research.
1. Market prospect: Tea restaurant is an advanced dining place, and Chinese food includes: porridge, noodles, rice, snacks, stews, barbecues, braised dishes, stir-fried dishes, hot pot and so on. Western food includes Korean food, Japanese food and French food. Suitable for young people, couples, business people, college students, etc. A person who pursues the taste of life.
High-quality and diversified dishes, combined with member management system and certain marketing promotion activities, are a project with high profit rate and quick return on investment, which has attracted great attention from many investors who are interested in entering the catering industry.
2. Investment criteria and return:
(1) amount budget.
According to the capital situation, investors can consider opening three levels of tea restaurants: community stores, standard stores or flagship stores, with a total investment of 80,000 yuan, 65,438+10,000 yuan and150,000 yuan respectively.
It is best to take 70% of the total investment as the actual investment and 30% as the reserve fund to deal with the follow-up investment and emergencies after opening.
Investment in standard stores is 6,543,800 yuan, including store rent of 20,000 yuan (about 100 square meter); Elegant and modern decoration, about 30 thousand yuan; Tea sets and other equipment (tables and chairs, air conditioners, stereos), 20,000 yuan; All kinds of tea, food and fruit, 20 thousand yuan.
(2) Revenue evaluation.
The tea restaurant is open every day 14 hours, and receives customers on average every day 150 people. Each person spends 25 yuan, and the daily turnover can reach 3750 yuan. Calculated according to the net profit rate of 20%, 750 yuan earns a profit every day and more than 20,000 yuan every month.
Investors can recover the cost within half a year, and the profit in the first year can reach more than 654.38+10,000 yuan.
3. Business survey of peer meals nearby: There are Shaxian snacks, Western fast food restaurants, Chinese fast food restaurants, food stalls and stir-fried dishes nearby.
In addition to western-style fast food restaurants, other restaurants have poor environment and do not pay attention to hygiene.
People's living standards have improved, the materials they need have improved and increased, their lifestyles have changed, their consumption concepts have mostly increased, and they are more pursuing spiritual civilization.
Moreover, there are several large shopping malls and many middle schools within a few hundred meters, which is more conducive to the increase of customers.
Innovative project scheme of nutrition restaurant II. Introduction to the project:
Our shop is going to be named "xxx fast food restaurant", which is opened by two people in partnership. Mainly provide special lunch/dinner and midnight snack for people. Our store is about to open in xxx, offering Cantonese and Hong Kong-style fast food and snacks, with an area of about 65,438+000 square meters.
Our store needs a start-up capital of RMB 300,000.00 Yuan, of which my own capital is RMB xx million Yuan, the partner's own capital is RMB xx million Yuan, and the loan is RMB xx million Yuan.
Second, the market analysis:
According to our recent market survey, there are few fast food restaurants offering Hong Kong style near xx Road, and there are relatively few direct competitors, which will attract more young customers to take risks.
Our target customers are white-collar office workers and nearby residents. There are more white-collar workers in xx business circle, more high-grade residential areas, large flow of people, strong consumption power and high per capita consumption, which can ensure our store to obtain sustained income.
The store has just opened. If you want to open the market, you must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the bustling urban area and recover the capital within 1 year. The long-term goal is to gradually develop into a restaurant chain company with strong economic strength and a certain market share, and break out of its own world among many brands in the catering industry and become a well-known brand in the catering industry.
Third, store design and product services:
1, store design
Our shop covers an area of about 100 square meter. The decoration is bright, simple and generous, and soft decorations in Hong Kong style are installed to highlight the petty bourgeoisie. During business hours, some soft music will be played to create a relaxed and pleasant dining environment for customers.
2. Product development and pricing
There are mainly the following categories:
(1), beverage series:
Super thick silk stockings milk tea 12 yuan/cup
Rock salt cheese milk tea 15 yuan/cup
Coconut milk tea 12 yuan/cup
Acacia Red Bean 12 yuan/Cup
Double milk tea 13 yuan/cup
Original frozen milk tea 12 yuan/cup
Hong Kong Yuanyang 14 yuan/Cup
Vitamin C Rinabine 10 yuan/cup
Salted lemon bubble 12 yuan/cup
Passion fruit bubble 15 yuan/cup
Pomelo bubble 13 yuan/cup
Chocolate 10 yuan/cup
Ahuatian 10 yuan/Cup
Warm ginger tea 10 yuan/cup
(2) dessert series:
Guiling Ointment 12 yuan/Cup
Coconut sago 12 yuan/cup
Red bean sago 15 yuan/cup
Mango juice 25 yuan/cup
Mango sago 15 yuan/cup
Mango Gui Ling Cream 15 yuan/Cup
(3) Snacks:
Fried pork chops 12 yuan/block
Curry fish eggs 10 yuan/piece
Ji Shen Zawan 15 yuan/pill
Original yolk 13 yuan/piece
Shop 15 yuan/piece
Fried wings 13 yuan/piece
(4) Old chicken noodle soup:
Chicken soup wonton 23 yuan/Bowl
Chicken Soup Wonton Noodles 20 yuan/Bowl
Chicken Soup Mixed Bowl Noodles 22 yuan/Bowl
Chicken Soup and Beef Ball Noodles 25 yuan/Bowl
(5) Hong Kong-style noodle soup/noodles/porridge:
Beef Noodles with Tomato and Beef Tendons 25 yuan/Bowl
Curry Yu Danfen 18 yuan/bowl.
Egg Soup Wawa Noodles 22 yuan/Bowl
Chicken Chop Soup Wawa Noodles 25 yuan/Bowl
Roasted duck noodles 22 yuan/portion
Barbecued pork noodles 22 yuan/portion
Seafood Hot and Sour Soup Powder 26 yuan/portion
Wodan Beef Porridge 20 yuan/Fen
Duck bone porridge 18 yuan/serving
Preserved egg lean porridge 15 yuan/serving
(6) Packaging category:
Roasted duck rice 22 yuan/portion
Barbecued rice 25 yuan/portion
Pork neck rice 28 yuan/portion
Baked chicken leg rice with salt 30 yuan/portion.
22 yuan with mushroom braised pork rice/serving.
Egg and Shrimp Sliced Rice 30 yuan/serving
Braised eel rice 32 yuan/serving.
Hometown beef brisket rice 28 yuan/portion
Pork chop rice with black pepper 22 yuan/serving
Curry pork chop rice 22 yuan/serving
Black pepper steak rice 30 yuan/portion
Braised chicken with rice 28 yuan/serving.
Fourth, the marketing plan
In order to attract customers, our restaurant will constantly try to develop and explore new products. The new product will become a recommended product this week and will be sold at a special price one week before listing. If the response is good, they will become our special products. In order not to be recognized and surpassed, we will continue to introduce new products, holiday products and anniversary products. For example, Valentine's Day: launched a couple package, Singles Day: launched a single package. Constantly attract customers because of their own characteristics, make customers impressed with our store, gradually form a word of mouth, and become an intangible brand asset of enterprises.
Nutrition Restaurant Entrepreneurship Project Plan 3 I. Market Prospect
Animation theme restaurant is a distinctive restaurant and gathering place, suitable for animation lovers, young people who pursue leisure, couples, business people, college students and so on. In addition, Dongguan Guancheng, Cheng Nan and Dongcheng lack theme restaurants and maid shops with animation characteristics. After the opening of the first characteristic animation theme, it will attract the attention of people from all walks of life.
Coupled with the membership management system and the promotion of certain activities, this is a project with large profit space and fast return on investment, which has always been highly concerned by investors in the animation industry.
Second, investment standards and returns.
1, amount budget
According to the capital situation, you can consider opening your own property and renting a shop. The location of storefronts can be considered as community stores, shops and floor stores, with a total investment of 200,000 and 300,000 respectively. 50,000 yuan is used as the expenses for handling business licenses and catering licenses, and 70% of the total funds are used as the actual input expenses, including licenses, certificates, decoration, purchase of objects, etc. 30% as emergency funds after opening.
According to the standard of 200,000 yuan, the store rent is 3,000 yuan, and the store area is expected to be 60-70 ㎡; ; The decoration shop is elegant and bright, with reasonable layout, about 30 thousand yuan, kitchen equipment, simple gray batch, open air outlet and a budget of 30 thousand yuan; Tableware, tea sets, tables and chairs, stereos and air conditioners, with a budget of 20,000 yuan; All kinds of food raw materials and drinks, 65438+ 10,000 yuan.
Budget economy, totaling 6,543,800 yuan+0.4 million yuan.
2. Income assessment
The restaurant is open all day 10 hour, and is divided into self-recruited amateur chefs and professional chefs according to the level of chefs. Receive an average of 30 customers every day, each spending 25 yuan. The daily turnover can reach 750 yuan. According to the net profit rate of 30%, the daily profit is 225 yuan, and the monthly profit is more than 6750 yuan (excluding water and electricity labor). The cost can be recovered within one and a half years, and the profit in the first year can reach 70 thousand yuan.
Third, preliminary preparation
1. Business license: fire protection, sanitation, environmental protection, industry and commerce, tax registration.
2. Personnel positioning and salary:
Chef 1, store manager 1, shop assistant 1.
Salary setting:
Chef's monthly salary: amateur chef 2500
Manager's monthly salary: 2000-3000 yuan,
Hourly salary of shop assistants: 8 yuan/hour.
3. Menu design: The menu design of the restaurant/coffee shop should be designed according to the characteristics of the store, and a promotional advertisement of the store and an advertisement for regular activities can be posted on the menu.
4. Cultural concept: including business philosophy, core values, service spirit, work attitude, target responsibility, etc.
Fourth, site selection
1, refused to shop in the business district. The investment cost of business circle is too high, which increases the load of early operation, such as the maid shop in Yonghuating. Later, it will be impacted by high-end chain stores, such as Starbucks, Tianmu Bluebird and local fast food, which will be completed in less than half a year.
2. Due to limited funds, the site selection mainly considers two aspects:
(1) The location where companies and office buildings are relatively concentrated. Consumers in this area are mainly white-collar workers, and their spending power is no less than that near the business district, but the rent is much cheaper. Miss Li from Jiangsu invested 65,438+10,000 yuan to open a tea restaurant on the second floor of the office building. The main contents are Chinese set meals, cakes, ice cream and coffee, and the per capita consumption is 15 ~ 20 yuan, which is equivalent to three people sharing the cost of cooking. Because the environment is elegant and the dining is close, compared with the cooking shop, the advantage is self-evident, so Miss Li's tea restaurant business is quite good, with a net profit of 40 thousand yuan a month. (but it is not recommended to start a business city by the canal)
(2) Residential areas or areas where colleges and universities are relatively concentrated. If the restaurant can provide a comfortable environment and the price of food is controlled within 150% of that of ordinary fast food restaurants, it will strongly attract couples and white-collar workers who are not starting businesses at home, and the rent of such lots is lower than that of tea restaurants near office buildings, which greatly reduces the upfront investment.
Five, decoration experience
1. In general, the decoration design of a tea restaurant must be concise and lively, giving people a natural and comfortable feeling. Large floor-to-ceiling glass should be installed on the side near the road, which can not only let customers see the bustling streets, but also let pedestrians see elegant restaurants and shops; Soft clothes and lighting should match the colors of tables and chairs, preferably warm colors. The renovation cost shall be controlled within 200 yuan/m2.
2. Decoration details. In order to improve the service quality, a TV and an antique bookshelf must be placed in the tea restaurant; It's best to design the cashier as a bar, such as paper towels, leaflets, lighters with the address of the tea restaurant, cash registers, etc. On the stage, and behind the stage, all kinds of wine, decorations and hanging wine glasses can be placed, leaving customers with a relaxed and thoughtful first impression.
3. Personalized design. Every restaurant should have eye-catching design, such as designing a message board or sticker area in the lobby to facilitate communication between customers and restaurants and between customers; According to the size of the venue, consider adding a smoking room and a children's entertainment area. Note: Restaurants must take ventilation and fire prevention measures.
4, the top priority of decoration-kitchen. Ms. Feng Xin, owner of Guangzhou Aiyuan Tea Restaurant: As far as I know, some tea restaurant operators only pay attention to the decoration of halls and private rooms in order to save decoration costs, which reduces the decoration cost of kitchens. Actually, this is a misunderstanding. The function of the kitchen in the early stage of tea restaurant operation is not obvious, because the passenger flow is small, but in the later stage, when the dishes in the store can attract more and more customers, the kitchen design is not up to standard and the equipment is backward, which may lead to the loss of tourists because of the slow serving speed.
Qualified kitchens are designed by professional design companies:
(1) factory year number, product processing accuracy, steel plate thickness, etc. Kitchen utensils must be inspected to ensure safe cooking;
(2) It is best to install 100× 100 dark absorbent floor tiles on the ground;
(3) The kitchen should have "two lanes and two doors" to ensure the smooth entry and exit of staff;
(4) The area ratio between the kitchen and the whole tea restaurant should not be less than 1: 0.3, and it should be sound-proof, heat-insulating and odor-proof;
(5) In addition to air conditioning system, power supply voltage and other equipment, the number of stoves should be set according to the specification that one stove can serve 4-6 people.
In short, we must ensure the safety and environmental protection of kitchen operation.
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