I think it is very reasonable. Every intellectual product has value and should be protected by intellectual property rights. There is a need to charge.
Many songs cannot be listened to due to copyright issues, or require payment to continue listening. Did you forget to listen to it at this point, or did you accept payment to listen to the song? With the advent of the copyright era in the cultural industry, will you pay to listen to music?
The development of music, from listening to tapes to compact discs to the digital age, has also gone through the process from paid to free. Nowadays, with the development of the Internet, the entire cultural industry pays more and more attention to copyright, and the era of paying to listen to songs is coming. Friends who like to listen to music can easily find that many good songs, new songs or songs by many stars need to be downloaded or listened to for a fee.
In the past, one music platform could meet a person's own music needs, but now, in order to listen to a certain song, it is transferred to several music software. Due to copyright issues, many of the songs in my playlist are unavailable or require payment to continue listening. Did you forget to listen to it at this point, or did you accept payment to listen to the song?
Pay for high-quality content
Nowadays, music copyright is getting more and more attention. In order to increase competitive advantage and retain users, major music platforms have begun to purchase music copyrights. Since the beginning of 2020, NetEase Cloud Music has successively announced copyright cooperation with major music variety shows such as "The Year of the Singer", "Our Band", popular film and television drama OSTs, Rolling Stone Records, and Japan's Studio Ghibli. Mango TV has also gained audio copyrights from programs such as "Listen Up, Friends" and "Immersive Sound 3", which are presented in the form of chat audio and dubbing passages, allowing listeners to enjoy an auditory feast for a period of time. NetEase Cloud Music attracted a large number of new users with the attention and popularity of the show.
On May 12, 2020, NetEase Cloud Music announced its strategic cooperation with Warner Copyright through Weibo. Warner Copyright is an international song copyright company under Warner Music Group, one of the three largest record companies in the world. This cooperation means that NetEase Cloud Music will obtain the copyright of 1.3 million lyrics from Warner. NetEase Cloud Music is working hard to solve the copyright issue that users are vomiting. The cooperation with Warner Copyright has enriched the platform's music content, allowed old users to see NetEase Cloud's efforts in copyright, and enhanced user stickiness. Many "friends in the village" said they would renew VIP.
In general, online music payment requires the joint efforts of the platform and users, and users should strengthen their respect for copyright; the platform should provide high-quality resources to promote content consumption and reflect Value; the music platform should increase the upgrade of the first user experience and gradually reduce the situation where users do not want to consume for the platform at all. I believe this is the best expression of my love for musicians.