Oppo’s main focus is camera phones, while vivo’s positioning is music phones.

1. OPPO

(1) OPPO is the camera phone chosen by more young people. For the past ten years, OPPO has been focusing on technological innovation in mobile phone photography, creating the era of "selfie beauty on mobile phones"; today, more than 200 million young people around the world are using OPPO camera phones.

(2) Brand concept

“Beauty” is the essence of OPPO’s brand, conveying the OPPO brand’s pursuit of ultimate elegance and its determination to achieve perfection. Beauty not only represents the pursuit of perfection, but also represents the pursuit of beauty and art.

2. vivo

(1) vivo is a global mobile Internet smart terminal company, committed to creating ultimate photography, fun games, and Hi-Fi music for consumers. Smartphone products.

(2) Brand concept

vivo takes fun, professionalism and prestige as its core values.

Fun: Fun is not only the enjoyable experience of living in the moment, but also a power that can be amplified through sharing and sustained through self-realization.

Professional: Professionalism is an attitude of continuous concentration. The attitude of innovation, full devotion, attention to details, excellence and user experience first allows vivo to grow rapidly and make continuous progress.

Prestige: Prestige comes from the differentiated industry status obtained through one's own efforts. It means being recognized and appreciated by consumers, and thus having the influence to change the world.