What are the creative techniques for commercial poster design?

3B technique

3B technique is

advertising design

< p>One of the commonly used techniques. 3B is the abbreviation of the English words "baby" (child), "beauty" (beauty) and "beast" (animal). It mainly refers to the application of the innocence and liveliness of children, the unique charm of women, and the simplicity or cleverness of animals in advertising creative design. This method is more common in commercial advertising design. This method can well arouse the emotional appeal of the audience, thereby achieving better effectiveness.

Celebrity effect

This situation refers to the use of stars, experts or celebrities as visual images in design. In commercial advertisements, using the image or temperament of a star as the main visual element of the picture can increase the intimacy and trust of the product or brand to a certain extent, thus helping to achieve the effectiveness of the advertisement.

Humor techniques

It refers to the clever use of "humorous" elements in commercial advertisements to shape the picture. It can convey advertising information through humorous and playful image elements, bringing pleasure and even a "smile" to the audience, avoiding the overly utilitarian characteristics of advertising, and thus conducive to the realization of effectiveness.

Novel techniques

It mainly refers to the unique appeal, novel vitality and distinctive expression of commercial advertising to convey advertising information. In modern society, people are surrounded by all kinds of information every day, especially commercial information, which is flooding every audience. They have already developed feelings of boredom and even rejection. If novel or innovative methods are not adopted, the effectiveness of commercial advertising will be reduced. Sexual intercourse is more difficult to achieve.

As for the creative techniques of commercial poster design, the editor of Global Ivy will share it with you today. If you are interested in the techniques for using geometric elements in website design, page layout, and poster design, I hope this article can help you in your study or work. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn.