The winter travel season is here, these 5 travel poster templates can give you design inspiration

Most people find it difficult to get value from their work, so they just pick up their suitcases and go to new places. The scenery, even a two-day trip can be a spice of life, giving people new possibilities.

Since the outbreak of the new coronavirus, many people have had to cancel travel plans. But after 10 long months, during the National Day and Mid-Autumn Festival, domestic tourism has ushered in a booming peak season. Now, autumn and winter are coming quietly, and New Year’s Day is approaching, and a new round of winter travel has begun to recover. Here are 5 travel poster templates for you, choose the style you like and start creating~

1

Retrostyle Retrostyle

Travel posters began in the 20th century In the early days, railroad companies would commission artists to design posters promoting tourist cities, resorts, and weekend getaways using the same format.

The posters are very colorful and very eye-catching when posted at the station. The hand-drawn illustrations have a strong retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.

Travel posters from 1900 to 1940 were also influenced by different styles of art movements, such as Art Deco and Art Nouveau.

Recommend for you the Republic of China style retro travel poster gt; gt;

2

Noise illustration Flat Illustration

Alex Asfour is a graphic designer from Miami Designer and illustrator, runs her own studio, IdeaStorm Studios, in sunny South Florida.

In his spare time, Alex Asfour likes to draw illustrations of travel and landscape themes, and has published a collection of world travel posters.

These flat-style illustrations are mostly composed of color blocks, simple and fresh, and the long-range composition makes the picture appear very open and fascinating.

In addition, Alex Asfour also added noise to scenes such as the sky, mountains, and cars, and filled the grainy texture with soft gradient colors, which not only gave the illustration a rich three-dimensional sense, but also made the entire page It looks very delicate and delicate.

The colors of the illustrations are mostly warm, with a strong retro flavor, and the low-saturation flat-style colors are soft, brisk and full of vitality. The poster is mainly based on the graphic visual presentation of illustrations, with less text and contains main, subtitles and auxiliary information.

When Alex Asfour typeset, he takes into account the composition and color of the illustration, and the text style and arrangement coordinate with the whole.

Recommend flat style illustration posters for you gt;gt;

3

Geometric Shapes

In the 20th century, many travel agencies did not By commissioning artists and then inviting commercial designers, the poster style became more modern and simple.

Today, Memphis style is very popular in graphic design. It is characterized by the extensive use of geometric elements such as points, lines, and surfaces, lively and bold typography, bright colors, and strong contrast.

Toral Bheda, a designer from Mumbai, India, used this style to create a series of minimalist travel posters, abstracting representative elements of each country or region, such as landmarks, national flags, culture, etc. The visual language is presented, the picture is simple but full of fun.

4

Quality Photography GreatPhotos

The promotion of tourist attractions is inseparable from photographers. Good pictures can often make people think "this life" at a glance. Must go to xx" idea.

Blockbuster photography, coupled with simple layout of copywriting, is the routine of many Japanese fresh-style travel posters.

Each award-winning poster can be printed out and used as a decorative painting. The photography shows beautiful natural scenery everywhere from composition, color to light and theme.

5

Creative Graphic

Expressing creative ideas in posters is also a common advertising routine. People are less repulsive to interesting and novel things. The content of travel posters is to attract tourists. How to express the beauty of scenic spots is an idea worth exploring creatively.

For example, the graphic advertisement designed by Brazil's ALMAPBBDO for the travel magazine "TOPDestinos" is very novel, using a cake to vividly express the waterfall scenery. In the gradient gray background, large areas of green and small areas of clear blue are eye-catching.

For another example, in this ski-themed travel advertisement, the poster does not show any scenic spots. It only uses a few pieces of paper and a paper clip on the desk to create a simple ski scene. At first glance, it looks like a travel advertisement aimed at office workers. The copywriting and pictures arouse strong excitement.

Poster design classification and appreciation_Poster design appreciation analysis

Analyze different poster styles, learn and draw on their excellence, and improve the aesthetic ability of posters! 01. Music-themed illustration poster design-Korean designer YejiYun A group of illustration posters are designed with the theme of music. The designer likes to connect himself with the world and depict that moment on the drawing paper. This is the uniqueness of the designer's imagination

02. Creative font poster design - Swiss c2f design studio Switzerland C2F is a Swiss visual communication design studio founded by Cybu Richli and Fabienne Burri in 2006. The design styles of its font posters are diverse, mostly focusing on three-dimensional effect display

03. Flower poster design - Spanish designer Xavier Esclusa Trias's posters mainly focus on flowers and copywriting, cleverly mixing plants and flowers with graphic design elements and text. They are retro and fashionable, reflecting a different sense of beauty

04. Traditional culture and art poster design This is a set of promotional posters for intangible cultural heritage handicraft exhibitions with the theme of "Warm·Gu". The size of the copywriting is strongly contrasted, highlighting the themes of "cloth", "bamboo" and "lacquer". Partially enlarging the handicraft exhibits to display pattern styles and rich details is a set of traditional cultural poster designs with strong characteristics

05. Creative graphic segmentation poster design-molwerk This is a set of posters that use simple graphics and lines to Creative posters with divided elements often use contrasting colors, such as red and black, red and blue, yellow and purple, etc., to attract the user's attention and give people a comfortable feeling as a whole

06. Creative imagination poster design -molwerk This set of posters is very imaginative, mainly red and black. Savor it carefully. Each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form a focus and overall visual impact. Very strong

07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This style of expression is worth learning and reference

08. Bright paper style poster design. Paper style posters are one of the forms of three-dimensional posters. Three-dimensional vision and paper thickness are the keys to paper effect poster design

This group of paper style posters The poster uses a lot of bright colors to create an active atmosphere, and the use of color is outstanding

9. Overlapping effect style poster design The use of overlapping effect style can not only enhance the visual effect of the poster, but also the characters and characters. The overlapping of shapes or words adds a sense of mystery to the layout, which can quickly attract people’s attention and make people want to explore the secrets

10. Rectangular element poster design Rectangular elements generally give people a solemn and rigorous feeling It feels that the clever use of rectangular elements makes the overall poster design look less dull. Combined with the strong and weak contrast of copywriting, superposition, rotation, etc., the poster adds a lot of liveliness

11. Ink elements Poster design Ink elements Representing traditional Chinese culture, it is a unique language with oriental aesthetic connotations. Its charm and shape contain the essence of Chinese culture. When used in poster design, it not only brings into play the characteristics of ink, but also enriches the picture and enhances the artistic effect. Reaching a certain aesthetic conception

12. Illustration and font poster design of famous attractions - Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters of famous Japanese attractions. The overall use of rich Color matching, attraction posters are full of artistic conception, the copywriting is concise and outstanding, and the font design has its own unique style, which is worth savoring

13. Creative poster design composed of circular geometric figures - designer PosterLad This is a group that uses geometry In the creative poster design composed of graphics, the designer played with the circular elements thoroughly, processing and displaying them in many different ways. The use of projection enhanced the three-dimensional effect, and the silhouettes of characters and copywriting added a lot of embellishment to the poster

14. Retro fashion character collage poster design This is a set of retro poster designs that are not lacking in fashion. They use different geometric shapes and abstract graphics to mix, combine with low-saturation portraits, and use a variety of rich colors to make the picture more colorful.

The overall vision is full of pleasure, and the overall combination is interesting, simple and beautiful

15. Retro style poster design - Danish designer MadsBerg This set of commercial advertising posters has a unique style, like older works, with ancient elements and the feeling of printed products, forming a strong retro style. The characteristic of designer posters is to transform classic poster art into a modern and timeless style

16. Collage element poster design This is a set of creative collage Poster design with elements. The elements of this set of posters include graffiti, illustrations, photography, vector graphics, collage elements, etc. The forms of expression are mostly geometric shapes and irregular shapes

17. WWF advocates the protection of animals. The public welfare poster design pictures 1 and 2 are shown in the form of realistic illustrations. Realistic illustrations can express objects realistically and focus on details.

The following posters are mainly displayed in the form of flat illustrations, which are simple and interesting. The rich colors contrast with the background, effectively conveying the concept of protecting animals

18. Illustration poster design-Dawid Ryski This set of illustration posters uses the form of vector illustrations combined with simple geometric figures to express distinct and interesting characters. The scene is full of creativity

19. Creative poster design - French designer Michael Sallit This is a set of creative poster designs that use a large number of lines combined with points and surfaces. Its main feature is that the designer combines the outlines of characters with Displayed in the form of lines, even if there are a large number of lines, it will not make people feel chaotic, but the rhythm is orderly

20. Creative poster design-byElisaVendramin This is a creative design by a new generation of designers Poster, Elisa Vendramin is an illustration designer. When designing posters, she uses abstract concepts as form and combines rich colors to form a perfect combination. What are the design methods for food posters?

First of all, the posters we make are divided into commercial posters and art posters. Of course, for us, we all work for companies or customers, and they are basically commercial posters, so we have to understand commercial posters. Some characteristics of commercial posters refer to posters that promote a certain product or a certain commercial service. When we make commercial posters, we need to consider the attributes of the product, the users of the product, and the objects of service. Only by making targeted designs that suit the project can we attract people's attention in a short time, thereby transforming ordinary users into potential potential users. What should customers pay attention to when designing commercial posters? The first thing you need to know is that poster designs with different themes need to render different atmospheres and central ideas. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be both beautiful and beautiful. It also needs to be well organized and have its own characteristics to attract users to pay attention to the posters you design. Only by winning the eyes of users can you have the opportunity to convert ordinary users into potential customers of yours. Otherwise, all the publicity you make will be in vain. A successful poster design is inseparable from the structural arrangement and design of the poster layout. The following points need to be paid attention to in poster layout design: 1. Poster layout design - simplified fonts. The current layout design trend is large titles, small articles, and large pictures. , a masculine and straightforward beauty with clear outlines (block structure), few turns in the writing, not broken into parts, less changes in fonts, and thick and black lines. 2. Poster layout design - Sectionalization Information of the same level is divided into the same section. There needs to be appropriate white space between sections. Otherwise, it will give people a feeling of unclear levels, and the key points and goals cannot be seen. . 3. Poster layout design - "shelf display" to "display" poster information by category will also reduce browsing time and get the information you need from the layout as quickly as possible.

Let me share with you my general steps for designing a poster: Clarify the requirements. No matter what we do, we must understand one thing before we start. What is to be done? What is the purpose? When we are doing things, we only need to understand these two points and move towards Generally speaking, this direction will not deviate from the theme and avoid revising the draft again and again. For example: if Party A asks you to design a poster, the poster is for a new product water cup promotion, and you can enjoy the discount during a certain time period, then give it With this information, we need to understand what this poster is about.

The first point: we must understand that it is a new product, and it must be to promote the new product

Second Point: You must know that there are discounts, and you must enlarge the discounts to attract users

The third point: You must understand the purpose, which is to promote new products and attract users’ desire to buy

Clear the theme and style here we Now that we know what to do and what the purpose is, we need to clarify the theme and style direction of the design. Since we want to achieve the effect of promoting new products and promoting preferential activities, we can't overwhelm the guest and take the lead. We can't just focus on one aspect, the new product. Features must be amplified, and discounts and activities can play a role in attracting users, but they must not weaken the search for materials. After the design has clearly defined the style, we need to find suitable materials. We cannot just randomly find a product picture. The product picture must express the characteristics of the new product. Characteristics, at least it should not be missing corners or blurred corners, so the material selection is also very particular. After the materials are determined, start designing. Making a poster is nothing more than layout. How to arrange it as it looks good, but you must also pay attention to the clear theme and strong sense of breathing. Clear layers and smooth reading. Case Analysis If we want to do a good job in design and have certain design thinking and typesetting skills, we must appreciate a lot of excellent cases in our daily life, so we must improve our horizons and see the resources we can see, whether at home or abroad. We must not miss it. When we appreciate works, we can't just look at them. Let's take a look at how to appreciate other people's excellent works? How to transform it into your own knowledge and apply it to your own design projects. The poster above mainly promotes food. The main image is centered and typed. The theme copy and other copy are aligned and typed in the center. Illustrations of chopsticks, cups, spoons and other decorations are added around it. The taste copy is written in handwriting to reflect the handmade feel of the food. The color is The combination of yellow and red reflects the visual impact of appetite. The above poster mainly promotes food. The main picture is typed in the lower right corner, and the theme copy and important copy are typed in the top visual area. Chalk fonts are used to reflect the handmade feel. At the same time, simple illustrations are used as decorations for the atmosphere of the picture, enriching the picture and also enriching the picture. Reflecting the sense of handwork, the above poster is mainly to promote food. The lower right corner of the main image is typed, and the theme copy is written in handwriting to reflect the handcrafted feel of the food. The picture mainly highlights the food and the theme copy, and is satisfied with too many element decorations to highlight the main vision.

Case practice Through the above case analysis, we will use case practice to help you better understand this technique and apply it to your actual work. Without further ado, let’s start taking action! 1. Copywriting To sort it out, first let’s take a look at the copywriting and the product pictures we got, a short copywriting, paired with an appetizing delicacy. Here we also use a handcrafted approach to design this poster. 2. For the layout of the main image, we use diagonal layout here. To design this food promotion poster, first of all, we layout the main food image in a suitable position in the lower right corner of the screen. The visual effect of the main image should be slightly larger, because it mainly promotes food, so we must highlight the appetite of the food. Choose a vibrant orange as the background color. 3. For theme layout, arrange the theme copy up and down to make the picture more dynamic, and add some embellishment elements drawn with a brush around the main title. 4. For other copywriting, align the top of other copywriting. The layout is in the upper right corner, while maintaining a vertical style with the theme to maintain reading consistency. For the three labels describing food, we use a retro style as a design expression, which is more immersive and can better reflect the image of handwork. The price tag is also a comparison Important copy information, so we use the style of small bubble tags to highlight it. At this point, our main image and copy are typed into the screen. Next, we can decorate the entire screen. 5. For screen decoration, we use color blocks. The style is to frame the main picture, and the color blocks should be as random as possible to make the picture more friendly. This can also allow the user's vision to be attracted by specific color blocks and finally enrich the picture again. When there is a vacancy in the theme copy, we add an illustration-style main picture. , to make the theme more design-like, and add a pair of illustration-style chopsticks under the main picture to enhance the atmosphere, and add some hand-drawn lines to make the entire picture more hand-made. The illustration of the main picture is also added to the background. Decorate and add a paper texture effect to make the entire picture more handmade. 6. Prototype packaging △Another typesetting method Summary Layout design is the most basic knowledge in our design. When we design, we need to analyze the project The temperament, tonality, and always remember the four major principles of layout design: alignment, contrast, repetition, and intimacy. At the same time, when appreciating excellent works, you need to analyze and summarize them, so that you can truly understand their excellence. , and can be used reasonably in your own projects. Today, I mainly share the techniques of hand-made food design. I mainly use handwritten fonts and illustration styles to enhance the atmosphere and give the picture a more hand-made visual effect.