The main venue
The main venue of ICIF is held in Ningbo International Convention and Exhibition Center, and the exhibition time is from April 12 to April 14. (Among them, the opening day of April 12 is designated as Professional Audience Day, mainly for professional merchants and exhibitors.
With a total exhibition area of 40,000 square meters, there are six theme pavilions: International Cultural Creation Pavilion, Urban Cultural Creation Pavilion, Traditional Culture Modern Life Integration Pavilion, Cultural Bonded Trade and Art Design Pavilion, Cultural Technology and Finance Integration Pavilion and Cultural Ningbo Theme Pavilion.
A total of 160 delegations from home and abroad and 1000 enterprises participated in the exhibition. Among them, there are 23 overseas delegations and more than 270 exhibitors, accounting for nearly 30% of the exhibitors. At the same time, the organizing Committee invited more than 50,000 Chinese and foreign businessmen, and it is estimated that the number of visitors to this fair will reach more than 320,000.
Side events and breakout sessions
This year's ICIF plans to hold nearly 20 supporting activities, including main forums, special events, investment matchmaking meetings, and cultural performances. More than 80% of them are jointly initiated with cultural and creative industrial parks and enterprises, covering key areas of cultural and creative industries and new areas of "culture+".
At the same time, seven sub-venues were set up in the city to realize the linkage of the whole city.
Highlights of ICIF
Since ICIF was held, it has achieved high-quality cross-disciplinary development. There are innovations every year, and this year also has bright spots. This year's ICIF mainly embodies the following characteristics.
The organizer level of 1.ICIF has been further improved.
The exhibition level and level are higher.
The organizer of this fair was officially upgraded from Ningbo Municipal People's Government and Zhejiang Cultural Industry Promotion Association to committee of cpc zhejiang provincial committee Propaganda Department and Ningbo Municipal People's Government. The publicity of the organizers shows that Ningbo Cultural Fair has won the trust of the higher authorities and recognition from all walks of life through its efforts in recent years.
At the same time, it also means that Ningbo Cultural Fair will further consolidate its role as a key platform for the development of cultural industries in the province, will receive more and more direct guidance and support from the Propaganda Department of the Provincial Party Committee, and will also play a greater role in promoting the development of cultural industries in the province and foreign cultural exchanges.
2. The participation in the Belt and Road Initiative has been further enhanced.
The level of internationalization is higher
As a hub city of the Belt and Road Initiative, Ningbo Cultural Fair has attracted many countries along the Belt and Road Initiative. This year, a total of 17 countries and regions came to participate in the exhibition, and the international atmosphere became stronger.
This year, ICIF introduced the concept of guest country for the first time, and invited Italy to participate as the guest country. During the exhibition, the elements of the guest country will be displayed in various ways, including setting up an Italian exhibition area, holding Sino-Italian cultural exchange activities, visiting the Sino-Italian Ecological Park, and flashing Italian elements on the six banks of the Three Rivers in Ningbo.
As a sister city of Ningbo, Nottingham City Hall organized local cultural and creative enterprises to participate in the exhibition for three consecutive years.
3. Further deepen the national strategy of integrating into the Yangtze River Delta.
The cultural industry platform will play a greater role.
This year, ICIF will continue to provide an exchange platform for more than 30 important cities in the Yangtze River Economic Belt and coastal economic belt, such as "Port Economic Circle", "Yangtze River Economic Belt" and "Historical and Cultural City". Cities such as Beijing, Hong Kong, Hangzhou, Chengdu, Wuhan and Nanjing will bring the most representative cultural and creative enterprises, institutions and cultural and creative products in their cities.
4. The characteristics of Ningbo Cultural Fair are further highlighted.
Dig deeper into related topics
This year's theme pavilion of traditional culture and modern life will let the audience deeply feel how the traditional culture represented by intangible cultural heritage uses modern expressions, thus rejuvenating the process of rebirth.
Beijing Palace Museum, as an old friend of Ningbo Cultural Fair, will participate in the exhibition again with brand-new and fashionable cultural and creative products. Nanjing Museum, Guangdong Provincial Museum, Liangzhu Museum and other well-known domestic museums will all bring distinctive cultural and creative derivatives, forming a museum cultural and creative cluster, so that the audience can see enough at once.
With the theme of "Art enters every household", the "One Man, One Art" exhibition area promotes the project of "Art enters every household, painting and calligraphy enters the living room", covering many activities such as painting and calligraphy auction, cultural fair and art exhibition.
In addition, the theme exhibition area of "Shili Red Makeup Wedding Culture" will combine China elements such as sedan chair, suona and Chinese knot to reproduce the scene of ancient wedding ceremony. The pen, ink, paper and inkstone brought by Wei Longshan Residence and the exquisite embroidery brought by Xiao Niang Cheongsam will show the elegance and significance of China for thousands of years.
5. The attraction of the exhibition is further enhanced.
Exhibitors and exhibits are of higher grade.
This fair has attracted many listed companies to help out. Helen Piano, Chuangyuan Culture, Dafeng Group and other local listed cultural and creative enterprises in Ningbo participated in the exhibition, collectively creating a "future intellectual exhibition area". Smart piano classrooms, creative stationery, big data intelligence, and intelligent audio equipment will all be unveiled at the exhibition site.
This year, the first exhibition area of the Art College Alliance, including the Central Academy of Fine Arts, Tsinghua Academy of Fine Arts, China Academy of Fine Arts, Zhejiang University and other domestic heavyweight art colleges, joined hands with Pan Tianshou Art College of Ningbo University, Wanli College and other art design colleges to display the latest works of contemporary college students, including Wenchuang Bookstore, cross-border compound store, DIY workshop and so on.
The "China Design Award", which has a wide influence on both sides of the Taiwan Strait, also settled in Ningbo Cultural Fair for the first time, and 1 19 outstanding "tourism cultural and creative products" that stood out from more than 5,000 entries will be exhibited on the spot.
6. The function of promoting the development of cultural industries has been further enhanced.
The carrier is more effective.
In this ICIF, the theme pavilion of "Cultural Ningbo" was specially set up. Focusing on the development goal of the city of books, movies and music creativity, representative enterprises, cultural and creative products and projects were invited to participate.
This ICIF will continue to set up a cultural and financial exhibition area to present the latest cultural and financial products, innovative technologies and achievements around the theme of "new cultural and financial forces".
7. The interactive projects in the exhibition hall have been further increased.
The audience has a better exhibition experience.
Many exhibitors in this Expo have adopted brand-new exhibition methods to create an immersive and interactive exhibition experience. For example, the China (Ningbo Port Museum) exhibition area is a two-story exhibition hall built with containers, and the audience can climb to the second floor to overlook the whole exhibition area.
In the newly-built theme exhibition area of global tourism and rural revitalization this year, ten "demonstration lines of rural civilization" will bring a picture of beautiful countryside, where citizens and friends can see the beautiful scenery, "stay" in homestays and taste delicious food.
8. The quality content of support activities has been further improved.
The theme is more precise
A total of 17 supporting activities will be held this year. Including inviting Dan Jixiang, the former president of the Palace Museum, to visit the Ningbo Cultural Fair for the third consecutive year, attending the opening ceremony and giving a lecture on "The Palace Museum is New" in the third season of the Palace Forum.
At the same time, 1 1 supporting activities, such as 3 1 miss world model contest China district finals press conference and international finals preliminaries, "Shang Yong Fenghua" performance, 2006 "Belt and Road" international children's music festival series activities, Orange Music Festival, Ningbo International Racing Culture Festival, etc.
Focusing on foreign cultural exchanges, during this ICIF, the unveiling ceremony of China-UK (Ningbo Cultural and Creative Industry Cooperation Base) and the matchmaking meeting of China-UK creative enterprises will also be held under the witness of leaders of Ningbo and Nottingham.
9. The degree of specialization of 9.ICIF has been further improved.
The mode of operation is more innovative
A major innovation of this exhibition is the establishment of the "Ant Cultural Innovation Pavilion" and the "Flea" market exhibition area, aiming at attracting more small and medium-sized micro-cultural innovation enterprises and the general public to participate in ICIF.
Combining the humanistic spirit of "unity of knowing and doing", "advancing despite difficulties", "repaying kindness with kindness" and "knowing books and honoring gifts", this exhibition specially created the mascot "Ningbo Xiao Zhi", which was presented in an animated way, very suitable for the temperament of ICIF and was widely praised.
Explosive and pure? For catwalk use