Because NetEase Cloud has repeatedly infringed on Jay Chou's music and sold cover works without permission, which has caused a certain social impact. In addition, the contract period with Jwell Company has expired, so, Jewel Company requires NetEase Cloud Music to remove Jay Chou’s related works. But if NetEase Cloud and Music were sincere, apologized honestly, and showed sincerity, there might be a chance for a turnaround, but NetEase Cloud Music did not do this.