QQ Music cannot lend money.
Apps such as QQ Music and Business Card Almighty King do not have special lending functions, but they will jump to the download pages of other lending apps or publish advertising information for credit products of other institutions.
In March this year, the central bank issued Announcement No. 3 of 2021 requiring all institutions engaged in loan business to clearly communicate to customers when marketing on websites, mobile applications, promotional posters and other channels. Borrowers are shown the annualized interest rate.
Su Xiaorui, a consumer finance expert, said that this regulation mainly regulates the loan industry and intervenes beforehand to prevent financial institutions from inducing financial consumers under the guise of low interest rates.
Mobile APP induces loan introduction:
Dong Ximiao, chief researcher of China Merchants Union Financial, explained that my country’s current consumption structure is transitioning from survival consumption to development and quality consumption such as education and tourism. , the consumer finance market is huge. Commercial banks, consumer finance companies, and various Internet companies attach great importance to consumer finance and increase investment in development.
In addition, the leading APP has basically completed user accumulation and has reached the stage of monetizing traffic. In addition, all P2P online lending institutions have ceased operations and exited. Every company wants to get a piece of the huge consumer finance market.
According to industry insiders in consumer finance, licensed consumer finance companies generally seek to cooperate with Internet platforms and use their traffic to increase loan volume. Generally speaking, the annual interest rate is generally above 10%, and some will exceed 20%. , these platforms charge 20% to 30% of the traffic fee on a loan interest.
Therefore, consumer finance companies earn interest, and platforms obtain diversion fees. Relying on external platforms to divert traffic has become a common method for consumer finance companies.