Let’s go Jiaziyuan is a recently popular meme on Douyin.

The history of Douyin

(1) Douyin is a music and creative short video social software incubated by ByteDance. The software was launched on September 20, 2016. It is a short video community platform for all ages. On the afternoon of January 18, 2019, CCTV and Douyin held a press conference to officially announce that Douyin would become the exclusive social media communication platform for the "2019 China Central Radio and Television Station Spring Festival Gala". (2) Announced the new media action of "Another Year of Happiness" for the 2019 CCTV Spring Festival Gala. Douyin will carry out all-round and in-depth cooperation with CCTV Spring Festival Gala in the fields of short video promotion and social interaction to mobilize young people and target Chinese people around the world. , replace comments with participation, use participation to guide attention, and help spread the Spring Festival Gala. (3) Since the birth of imaging technology, the most popular short video worldwide is music video. However, it is difficult to shoot MVs. There are many people who can randomly act in front of the camera, and there are not many people who can talk and sing to the camera anytime and anywhere.

(4) Dubsmash’s lip-syncing performance mode creatively solves this problem. Through audio lines and scripts, I have written them for you. You only need to perform them, and the audio duration is very short, less than 10 seconds. It reduces the cost of expression and increases the interest of the content. It just so happens that this low-cost content also becomes easy to spread.