Who is the most “hot” Chinese woman in the eyes of Americans? Is it Wei Wei? Or Fan Bingbing? No, it’s Tao Huabi! Her bottle of "Lao Ganma" is not only well-known in China, but also sold overseas, conquering the stomachs of Americans. And in the hearts of Americans, who is the coolest Chinese woman? I’m afraid it’s Eva Sam, the Chinese aunt below who is originally from Guangdong. She doesn’t know freestyle, but she is known as the woman behind the American rap circle. Many famous American rappers are her good friends, and some people are even proud of her. Writing songs, and her secret to attracting fans turned out to be big gold chains.
In the rap circle on the east coast of the United States, there is a very popular Chinese aunt! Many rap stars take photos with her and post them on Instagram, which is a basic process that must be followed; if you haven’t spent hundreds of thousands of dollars in her store, you wouldn’t dare to call yourself famous. She is Eva who sells large gold chains in Chinatown, New York, USA. Sam.
Aunt Eva’s store may be one of the easiest places to visit American rap stars. Basically, the most popular rappers at the moment have checked in to her store.
There is also the heavyweight pop star Beyoncé. It is said that for her global tour, the entire team’s jewelry was purchased from her aunt.
Aunt Eva’s store is not only popular in the United States, but also attracts singers from all over the world. Even first-line media such as "The New York Times", "Vogue", and "HYPEBEAST" have also rushed to report on this Legendary Chinese woman Eva Sam, the trendy brand Stussy even invited this 56-year-old aunt to tailor-make a gold necklace for her 2017 spring and summer look.
This aunt can be said to be the most envied person by rap fans and fans.
Then why is Aunt Eva, a low-key and inconspicuous shop, so popular? First of all, let me sum up in four words "Good goods, good people and friendly people".
Eva’s gold and silver jewelry is rich in variety, including street style, mythological style, and Southeast Asian style. You can also customize personalized braces. Only you can’t think of it, and you can’t find it here. And they use the best materials in the city, absolutely conscientious.
As for being a good person, Aunt Eva has nothing to say. She treats every young client like her own child. Aunt Eva often advises them not to suck those who shouldn’t. Smoking things, drinking more honey lemon water and mung bean soup are also her health tips that she always mentions. Coupled with the unique industriousness of the Chinese nation, Aunt Eva's store ships quickly and professionally, so it has a large number of repeat customers and "tap water".
If the good quality of Aunt Eva’s shop itself is inevitable, then the combination with the art of rap is an opportunity. The reason why Eva's home has become a fashionable place in the eyes of rappers is inseparable from the "bringing goods" of rap celebrities. The first batch of rappers that the shop welcomed were members of the Wu-Tang Clan, which was popular throughout North America at that time. After that, they also became the first batch of "tap water" in Eva's family. Later, they also brought BIG and other giants brought it over, and from then on, Auntie’s store began to receive widespread attention from rappers.
As the saying goes, there are three treasures in rap: sunglasses, hats, and big gold chains. In 1988, Eva's family had just started to run a gold shop, and the art of rap had just begun to rise in the United States and the world. The fate of gold shop and rap began, and it was a very cute pairing. But, you know what? Why does every rapper have a fascination with big gold chains?
In the beginning, their purpose was simple and crude, just to show off their wealth.
It was the Jamaican-American DJ Kool Herc who pioneered rap culture. He was different from the hip-hop musicians we imagined. He doesn't wear gold chains or sunglasses. His family was well off and he could afford to live in a big house with a garden. He also had money to buy a record player and records. But when this form of music entered the lower classes of the United States, they particularly liked to wear large gold chains to show off their wealth.
The one who really put the big gold chain on fire is the famous veteran rap group N.W.A. They were founded in 1986. They have bold creations and excellent singing skills. They have countless fans and fans. They were founded less than 5 years ago. He has sold 9 million albums, including many platinum-selling records, and is a big brother figure in the new era of "gangsta rap". Therefore, their image of wearing large gold chains in the MV was also imitated by many rappers in the later period. In this way, large gold chains gradually became the standard equipment of black rap.
However, later people also discovered that the big gold chain was "bling bling" and had the effect of blinding the eyes. It was also full of artistic tension and matched well with the cool image of the rap artist; and What is the essence of rap? "Keep it real", keep it real! People are inherently full of desires. Instead of hiding them, why not express them out loud and wear a big gold chain on your body? Is there anything more real than this?
In the eyes of ordinary people, big gold chains always feel a bit tacky and gangster. Whoever wears it will immediately feel that this person is not easy to mess with. And the combination with rap culture is probably the big gold chain. This is probably the most proud time for the chain.
For those who follow the trend closely, they may not understand the original meaning of the big gold chain. This is understandable, because you can't ask everyone who buys LV to know the culture behind a bag, right? However, those who wear big gold chains just to show off their wealth are not real at all!