In 2013, China Unicom achieved outstanding results in 3G development: the number of users exceeded 100 million. The achievements are inseparable from the strong support of industry application partners, Wo+ partners, channel vendors and terminal partners. At the partner conference, China Unicom commended outstanding partners. They said that in 2014, the launch year of China Unicom's 4G, they will continue to carry out in-depth cooperation, build a new ecosystem for industrial cooperation, and usher in the beautiful spring of high-speed mobile broadband development.
On March 18, at the 2014 China Unicom Partner Conference, Li Hongwu, General Manager of China Unicom's Product Innovation Department, proposed that China Unicom will adhere to Wo+'s "openness, cooperation, win-win, and innovation" concept, and work hand in hand with various Internet companies to carry out multi-faceted cooperation, including Wo+ traffic private customization, Wo+ channel opening to win, Wo+ billing to create wealth together, etc.
At this conference, China Unicom also showcased the core products of Wo+ capability openness: App billing, template SMS, and intelligent pipelines. Among them, App billing provides a wide range of Internet application developers and various Internet applications. Flexible phone payment capabilities. In addition, the exhibition area also showcases popular applications such as Wo+ Video, Wo+ Music, Wo+ App Store, and Wo+ Reading. China Unicom's purpose is very clear, which is to rely on the Wo+ system to carry open cooperation to the end, work with partners to create richer products and applications, and achieve a win-win situation.
At the end of 2011, China Unicom officially launched the "Wo+ open system" strategy to expand its mobile Internet business. The core of the "Wo+ open system" includes four aspects: "capability sharing, intelligent marketing, intelligent pipelines, and product aggregation". China Unicom opens up communication capabilities through resource replacement and other methods to facilitate partners such as Internet companies and application developers to use communication resources and provide users with more convenient services; based on BSS, DM and other systems, it combines online and offline sales Channels, and marketing service systems have established a mobile Internet promotion system, and cooperated with Internet companies to achieve accurate matching of products and user needs; opened mobile phone stores and other platforms to cooperate with related similar applications to provide users with more convenient one-stop navigation, search, etc. Serve. Under this open system, in recent years, 10 industry partners including Tencent, Baidu, Alibaba, Qihoo 360, Sina, Sohu, Domi Music, Shanda Literature, Qunar, and Tuowei have been integrating traffic We have closely cooperated with China Unicom in terms of products, online and offline application promotion, business experience improvement and customer service, etc., bringing high-quality application and business experience to China Unicom users. At this conference, China Unicom provided services to these 10 The partners presented the "Wo+ Cooperation Contribution Award".
With the advent of 4G, various Internet applications will continue to emerge, accelerate in popularity, and be updated iteratively. Under this new market situation, based on the open concept of "complementary advantages, openness and transparency, and win-win cooperation", China Unicom's Wo+ capability sharing platform achieves integration with Internet applications by opening capabilities with core values; In an open-capability approach, we gather large and discrete partners to participate in product innovation, business development and marketing innovation, and provide a wide range of products and applications to meet user needs, thereby establishing a win-win situation for all parties.