First, prepare some reduced drawing paper with the same proportion as the poster frame, which is generally only 1/8~ 1/4. This scaled-down sketch is called a sketch. Because of its small area, poster designers or special layout designers have the conditions to try a variety of layout schemes, sometimes as many as twenty or thirty. Try to use these sketches to solicit opinions from others, and select a few better ones for reference. Sketch mainly shows the overall composition effect, without showing the details of each constituent element.

sketch a design

Select two or three sketches to enlarge them to the original size of the poster frame, and pay attention to the arrangement and expression of various details in the frame. This mode is called design sketch. Generally, it shows the general effect of titles, illustrations, etc. , and text represents the number of words and paragraphs by drawing straight lines, and the distance between straight lines represents the size of words. It should be noted that the design sketch is an experiment in advertising production, but it is an important stage. After some sketches are enlarged to design sketches, the effect has changed obviously, even losing the balance of the picture. At this time, the enlarged manuscript must be readjusted, and the proportion, size, position, color and shape of each element in the picture should be rearranged. In addition, these design sketches still look very rough, but advertising designers or experienced advertisers can imagine the appearance of finished advertisements with great satisfaction.

It is a quick and effective method to design sketches by computer.

Choose one of several design sketches as the final scheme, and then make a design draft. With the development of computer graphics and image technology, computer graphics production has gradually replaced manual manuscript production in poster design.

The basic size of the poster is 30 inches× 20 inches (508×762mm), which is equivalent to the domestic format size. According to this basic standard size, other standard sizes, such as full opening, four openings, eight openings and so on, are formulated according to the paper opening. Common sizes are generous quarto and folio. In addition, some super-large posters are often used for wall advertisements and outdoor advertisements at stations, some of which are several meters long.

Posters are mostly made by plate making and printing, and are used for posting in public places and shops. The ingenious application of DTP technology can create exquisite poster advertisements. Of course, there are also some temporary posters, which are only hand-painted and not printed. This kind of poster has the nature of POP, such as temporary price reduction and prize sale of goods; Notify trade fairs and fairs; Fashion show or cultural performance, etc. This kind of impromptu hand-painted poster is mainly drawn with gouache paint or marker pen, and sometimes it is replaced by post-it notes. Most of them are hand-painted calligraphy, sometimes with illustrations, which is more casual and quick. Not as rigorous as printed posters. Its advantages are timely information dissemination, low cost and simple production. However, with the development of computer graphics production technology, this hand-drawn method has been gradually replaced. Efficient and fast computer-aided graphic design, which is output by a large-format color printer, is often used to make large-scale poster advertisements with high requirements and small batch, such as poster advertisements for windows and light boxes.

How to do a good job in poster design Before you start designing, ask yourself a few questions:

How big is this poster?

Do I need to design multiple sizes?

What are my restrictions?

What is my budget?

If so, what brand standards do I need to follow?

Where will the poster be displayed?

Who is my audience?

Designers with a little experience will consider the above problems and set up the framework first. Especially 567, they will show you the design direction. Remember: joking is not nonsense, and looking for inspiration is not wishful thinking.

Ok, when you know the general direction of design, let's look at the inspiration part.

1, related sources and materials

This is the method that most people will think of to collect relevant information. We can appropriately expand the search scope and let these elements collide with different sparks in our minds.

Try to be close to the key words of your poster design from elements to styles.

2. Comparison and imitation of similar posters

The role of reference and learning in inspiration need not be elaborated. The most direct way to quickly design posters is to copy routines.

Of course, the relationship between reference, plagiarism and tribute should be clarified.

Mastering some design routines will make it easier to create on the basis of layout.

3. Organize the database

Collecting homogeneous posters and related materials can be done now, but if you want to be inspired, you have to work hard in peacetime. It is important to concentrate on study and accumulation. There are many designers around Canva sauce who suggest going to their own material library for inspiration.

Not just posters, advertisements

magazine

Magazines are excellent teaching materials for layout design and font application.

Internet surfing jokes, the latest design trends and so on.

The usual material accumulation, a little use can also be a source of inspiration.

Art play 10 poster design tips. Almost everyone has experience in designing posters or leaflets. Whether for self-promotion or for customers, posters are a way to show interesting things through design.

Poster design begins with the choice of canvas. Common poster sizes are 1 1x8.5 inches (or A4), 1 1x 17 inches and 22x34 inches. Large posters are usually 24x36 inches. Posters can be designed vertically or horizontally, but the most common design is vertical. Today we will look at ten useful techniques to improve your next poster design!

1, to create the best reading distance

Posters usually give priority to the key people in the event. The key information in the poster should attract people's attention through an optimal reading distance and show a sense of hierarchy in the text.

When it comes to poster design, you can consider three distinct levels of text:

1, Title: This is the main (and most critical) text design element. Can increase the sense of art, or itself is an artistic existence. Choose an easy-to-read font to highlight its interest.

2. Details: What content, when and where? We will answer these questions next. What information do you need to know to make a poster? Remember, the simpler the better. There are two choices to determine its size-reduce the font to about half of the main title, so that the whole has a very clear hierarchy, or continue to use a larger font and then compare it with another font. Which one to choose often depends on the importance of other elements and secondary text. )

3. Fine printing: These are used to illustrate yourself. The common posters are mainly film propaganda. Decide what to show on the poster, as small as possible, but show the key points of the publicity.

Step 2 highlight the contrast

A poster can catch someone's attention in an instant. High contrast between elements can help you achieve this effect. Forget the single gradient and boldly choose different colors and types. Designing posters is a good opportunity to try out fonts or color combinations that look crazy in other works. Give it a try!

Think about the background color. Many times, poster designers start with a white petal. If printing permits, you can use a completely dispersed high-color background to make your poster stand out from other posters.

3. Consider size and location

This is very important: where will your poster be placed? These factors are divided into several aspects, including the size of the poster (perhaps the aspect ratio), the visual interference around the poster and whether people will appreciate your expression.

Defining the location of the poster will help you choose your ideas better. In your design, not only visual contrast is very important, but also external factors. You can think of it this way: if your poster is to be hung on the green wall, but you still use a contrasting color scheme, your design will not blend in with the environment.

Step 4 make small posters

Although poster design is mainly done by printing, designing multi-size versions can help you better apply your posters to different media. Remember these basic marketing principles, a thing needs people to touch it for 20 times to remember, and multi-size posters can make people remember your posters more deeply.

Make a small picture that people can easily share on social networks;

Make a postcard or stationery-sized version for easy distribution;

Consider making a poster version of the website landing page;

Make a version that can be mailed;

Step 5 use the big screen

Whether you choose photos, illustrations or copywriting, the key is to need a leading pattern. Just like copying, it needs to be readable from a certain distance.

Think carefully when designing posters-when you close up faces or other elements, a single illustration, a common scene with focus or a novel layout can attract great attention from the public. Pay attention to the hierarchical elements when choosing a graph. The layout and images need enough contrast to make the poster readable independently.

Step 6 be bold and leave blank

When designing a poster, you can leave a lot of blanks between elements. You may feel a little weird at first, but from a distance, these blanks will significantly enhance the visual impact and improve readability.

In poster design, using blank space in the following positions will have a good effect:

Between words (tight spacing will make letters look messy from a distance)

between the lines

Canvas edge

Between different forms of elements (for example, between pictures and words)

Around the first element (where do you want others to see first? )

7. Litigation appeal

The purpose of each poster is to show people the content. Most of these "contacts" call on people to take action, such as attending concerts, film promotion or other activities. Therefore, it is very important to call on the audience to take action. Similarly, the same is true for designing websites or apps, and invitations for activities should be placed in the most conspicuous position.

Unlike web design, it is not easy to call for action on posters. Registering on a web page or sending us an email is a common action, but it is not common on posters. The call to action is reflected in the poster through the display of activity information or contact information. Once you know what kind of users will do when they see the poster, you can design the call action. (Some designers like elements such as QR codes to encourage users to scan information; Only in the common QR code market. )

8, the key role of printing

Poster design is a design that makes people crazy about typesetting. The best posters are designed with words and colors, not images or illustrations.

Remember some excellent typesetting rules that can be applied to many projects. This is not to say that 10 can be used everywhere at the same time, but to try a thick, wide or larger font in other ways until people feel comfortable.

Use some text options to set the tone of the project and convey appropriate emotional information through text. You may find it a challenge at first, but this kind of exercise is very effective.

9. Use cold printing technology

Depending on the location of the poster and the crowd, it may need cool printing technology to realize it. There are many things you can express on paper, not through digital projects. This may be a perfect opportunity to try letterpress printing, screen printing, bronzing or ultraviolet layer.

These technologies are usually used in high-end projects or things that have a certain impact.

Discuss the special printing technology you need with the printer in advance to ensure that they can print the effect you need. When it comes to printing technology, you should also consider the budget. Some printing processes are expensive, so there should be enough room for manoeuvre in the budget before starting printing.

10, fun

Poster design will bring a lot of fun to designers. Although there are many things to consider and think about, the world of posters is a place that can be divorced from convention and designed crazily.

Do it. Try to do something you want to do, or seize the opportunity to learn new skills or techniques. Open your imagination to create new things. The purpose of posters is to attract the attention of distant audiences, as long as you are creative!