The company’s tenth anniversary activity plan in 2018 The company’s tenth anniversary activity plan in 2017, purpose and significance:

The tenth anniversary is a corporate development milestone, it is time to review history and look forward to the future. And take this opportunity to enhance the company's visibility and vigorously build the company and brand image. It can be said that it is a famous teacher and a rare opportunity; with the help of the event platform, we publicize that General Manager XX won the "Chinese MBA Hero" and shape the company's management's commanding style and leadership charm; promote The emotional exchange between the company and the target members of the club lays the foundation for the club to be established and is of great benefit to the dissemination and promotion of the club; it gathers popularity and customer resources for xx Modern City in order to successfully open up the market; golf is a healthy and fashionable sport. It has always been highly praised by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of xx company and xx city.

2. Theme and slogan:

Main slogan: Gathering modern business heroes online - the slogan adopted echoes the theme of xx Modern City promotion, highlighting the participants' aspirations in the modern business world The distinguished status also indicates that this is a gathering of elites.

Reference slogan: 1. The source of concentration of business heroes

2. Reshape modern business civilization

3. Time: July 25, 20XX ( To be finalized);

Location: xx Golf Course, xx Hotel (press conference and sorority venue)

4. Activities objects and scale:

The main targets of this event are outstanding senior figures in the xx business community and customers with spending power and purchasing power. In order to give full play to the communication role of the media and word of mouth, a certain number of journalists and owners of the original projects developed by xx company (such as xx Bay, xx Garden, xx, etc.) are invited.

1. xx business leaders (number of people)

2. Intended major customers (number of people)

3. xx Bay owners (number of people)

4. News media reporters (number)

5. Employees of xx company (number)

6. Agency staff (number)

Total: several people

5. Activity organization and content:

The activity arrangement is roughly divided into three parts, namely a press conference in the morning, a golf competition in the afternoon, and a banquet in the evening. Various forms. Rich content.

1. In order to improve authority and expand influence, it is recommended that the golf tournament in this event be organized by the xx Entrepreneurs Association and xx Company as the organizer.

2. This event is open to xx business leaders, potential major customers, owners, news media friends, developer staff and agency company employees

3. The event uses press releases Three forms of meetings, outdoor golf competitions, and social banquets were carried out:

a. Press conference: The leader of the xx Entrepreneurs Association was invited to make a speech, and the developer representative reviewed the company’s achievements in the past ten years and expressed his appreciation for xx To promote the project and the xx club, it is recommended to invite authoritative people with experience in forming well-known clubs in Guangdong or celebrities who are members of a certain club.

b. Golf game: Golf has a strong business nature and gentlemanly temperament, which can perfectly interpret the extraordinary qualities of the objects of this event. During the fierce competition in the swing competition, the contestants deepened friendship, promoted communication, and enjoyed the charming scenery of Mount XX. All event participants who are interested in golf, especially interested major customers, can sign up to participate in the competition. This golf tournament is intended to pave the way for the establishment of the club and project sales.

c. Social banquet: The purpose of the banquet is to shorten the emotional distance in a relaxed atmosphere. At the banquet, business leaders will award awards to the competition and recommend xx projects. Members of the Entrepreneur Association, media reporters and other participants communicated freely at the meeting.

4. The general process of the activity is as follows:

Participants’ registration (xx Hotel) → Press conference (speech by the leader of xx Entrepreneur Association, speech by developer representative, project recommendation, Guangdong guests On the club, xx Hotel) → Noon schedule (xx Hotel) → Golf competition (xx golf course) → Social banquet (leader summary statement, banquet party, the above activities are interspersed with awards and project recommendations, xx Hotel) → End of the whole day < /p>

6. Organizational channels:

The method of xx Entrepreneurs Association sending a letter to call members to participate is the main organizational method for this event. In addition, other methods will be used in addition.

1. In the name of xx Entrepreneurs Association, distribute the concept building brochure and invitation letters of this project to association members and media reporters through direct mail.

2. The developer invites its business friends and xx customers through letters, phone calls, etc.

7. Publicity methods:

This event mainly chooses the two major publications of "xx", a famous magazine in the xx real estate industry, and "xx Morning Post", the newspaper with the largest circulation and the most influence in xx Media, combined with TV station programs, folding pages and on-site promotion for effective promotion.

1. Preliminary publicity for the event:

a. "xx" released a preview of the event, using soft articles to comprehensively introduce xx company, the company's general manager "Chinese mba hero" xxx, and xx club, Focus on xxx Modern City.

b. In conjunction with the project image promotion, a preview was released on the back page of "xx Morning Post", with pictures and texts introducing General Manager xxx and Modern City xxx.

c. Distribute sales brochures and invitation letters by direct mail.

2. On-site promotion:

a. Press conference: Present performance to show the company's strong strength; Guangdong guests mobilize participants to join the club. , the on-site decoration is festive yet solemn and magnificent, and is combined with the cultural heritage of the company. Business leaders introduced projects and clubs.

b. Golf competition: The golf competition venue passes through the arch, and the promotional banners and double-leaf advertisements of the project and the club are hung, focusing on the placement, less but more precise, to avoid overestimating the guests and focusing on setting off an elegant and serious leisure activity atmosphere;

c. Social banquet: distribute projects and club-related promotional materials. The on-site publicity created a festive, lively and vigorous atmosphere, symbolizing the company's ten years of glory and growing achievements, and heralding the success of the event.

3. Post-event publicity:

a. "xx" will report on the progress of the event and announce the list of winners.

b. A full-page article on the back page of "xx Morning Post" reported the activities with pictures, announced the list, and introduced xx Modern City.

d. xxx Golf Club will provide a TV program, which will guide the audience to pay attention to xxx Modern City.

8. Material preparation

10. Effect evaluation:

1. Press conference is a powerful means of news production, which can reflect appeal and authority. , it is easy to create momentum and attract attention, and rely on this platform to make friends in the media, which can cultivate a good public opinion environment for corporate development and project launch.

2. The golf game is fashionable and elegant, and the competition format makes it more interesting. I believe many people will be happy to participate. This competition is for the club to develop membership services. Participants can experience the club's noble style and excellent ability to organize activities.

3. The atmosphere of the sorority party is relaxed and pleasant, which is the easiest way to cultivate friendship and discover customers, and further deepen the effects of the first two activities.

The mission of this event is ultimately to establish a good image of the project and attract potential customers to achieve the purpose of promoting xxx Modern City. And this event is in the early stages of marketing and promotion. "A good start is half the success." We must work together to make it a smooth success. 2017 Company's 10th Anniversary Activities Plan 21. Planning Purpose

Seize the opportunity of XX Pharmaceutical's 10th anniversary and take advantage of the 10th anniversary on-site celebration event at XX Pharmaceutical's Pujiang base to quickly drive the company to a higher and higher level. Event promotion planning at a wide range of levels (regional level, public relations level, publicity level, sales level) continues to set off a climax of celebrations, refine corporate culture, enhance corporate cohesion, locally boost sales, cultivate model markets, regain lost ground, rebuild confidence, and reappear XX brilliant.

2. Overall idea

Regional level: Considering the specific sales feedback and manpower follow-up of publicity and public relations effects, it is appropriate to use Chengdu urban area as the main target area for publicity. It focuses on Chengdu and radiates throughout Sichuan.

Publicity and momentum: The top priority is to mobilize relevant media to closely follow the creation and development of XX, concept and culture, success and setbacks, R&D and innovation, production and sales, opportunities and challenges, etc. , launched a lively discussion about the "XX phenomenon", attracted "eyeballs" and created news.

Activity theme: For specific key products, use market integration promotion strategies to form an effective market promotion plan and vigorously promote it, so that the target product itself can quickly enter the social consumer group and form a Strong market advantage.

3. Specific practices

"Three Ones" strategy:

A step-by-step soft news hype;

A unique event On-site celebration activities;

A set of effective product promotion plans.

What must be started immediately is the first two tasks. Through a series of soft news publicity before and after the celebration and the celebration itself, the goals of the public relations level (government departments) and the sales level (consumer groups) can be achieved. The audience can build a new understanding of XX company and XX products, and then clearly tell the public that XX intends to use its tenth anniversary to expand the model market with superior products, enhance the reputation of local enterprises, strive to become a "singles champion", and regain "lost ground" , renew the determination of the enterprise to achieve glory, and pave the way for the publicity and promotion of key products.

IV. Activity Theme

Carefully build a century-old store to regain its glory in ten years

V. Activity Time

The end of June 2005 ——End of July

6. Implementation content and progress

(1) First phase operation: (June 18-June 28)

< p> Purpose: to attract widespread attention and understand the activities.

Corresponding activities: News symposium

1. Time: June 18 (Sunday)

2. Location: XX Pujiang Factory

< p> 3. Content: Inform the media about the tenth anniversary celebration held by XX Company on June 28, briefly explain the development history of XX Pharmaceuticals in the past 10 years and launch a new round of R&D, production and sales offensive, especially large-scale Decisive action in the Chengdu market, and discuss news and special follow-up plans with relevant major media.

4. Manuscript arrangement: According to our company’s press release (separate case), Sichuan Daily, Chengdu Commercial Daily and West China Metropolis Daily will each publish a press release of no less than 300 words, Chengdu Evening News and Tianfu The Morning Post will each publish a press release of no less than 400 words. The Chengdu Daily will list the publication plan separately as the key point (separate case), and the Manager Daily will be specially invited to support the media (separate case).

5. On-site layout: simple and bright background version, company LOGO and the words "Elaborately build a century-old store to regain its glory in ten years".

6. News symposium fees:

(1), 6 journalists

Science and Technology Daily 1 person × 400 yuan = 400 yuan

Chengdu Commercial Daily 1 person × 400 yuan = 400 yuan

West China Metropolis Daily 1 person × 400 yuan = 400 yuan

Chengdu Daily 1 person × 300 yuan = 400 yuan< /p>

Chengdu Daily 1 person × 300 yuan = 400 yuan

Manager Daily 1 person × 300 yuan = 400 yuan

***Total 6 people 2100 yuan

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(2) Preparation of relevant materials

The host will hold one copy of the manuscript, 15 copies of press releases, and 15 copies of XX Pharmaceutical related promotional materials.

7. Responsible departments: Development Department, Marketing Department, Office

(2), second phase operation (June 28th - the end of June)

Corresponding activities: Celebration Ceremony

1. Time: June 28 (Tuesday) 10:00-11:30 am

2. Location: A four-star hotel in the city Hotel

3. Sponsor: Provincial and Municipal Federation of Industry and Commerce

Content description: The 10th anniversary celebration of the company’s Chengdu headquarters can be used as a public relations event at the provincial and municipal levels, and provinces and municipalities can be invited Relevant leaders, heads of functional departments, experts and scholars, industry insiders, media and financial reporters, etc. participated. In addition to the main content of speeches by relevant provincial and municipal leaders, Mr. Li made a keynote speech focusing on the "XX phenomenon" and new trends in company development, as well as product marketing strategies, to achieve the purpose of clear and harmonious communication.

3. Celebration arrangements: The celebration ceremony includes speeches by guests, speeches by company leaders, answers to reporters’ questions, short theatrical performances for fun, cocktail receptions, etc.

For details, please refer to the following schedule:

9:00 scene layout completed

9:10 audio debugging

9:30 playback Music

9:40 Staff and etiquette personnel are in place to check all aspects of work

9:50 Begins to welcome guests (sign in, receive business cards, distribute gifts)

10:00 The host announces the start of the ceremony (host's opening remarks, introduction of distinguished guests and major celebration units, media units)

10:10 Provincial and municipal leaders speak

10:30 Company leaders Speech (speech draft will be prepared separately)

Answer reporters’ questions at 10:40

11:10 Cultural performance

Participate in cocktail reception at 11:30

4. News promotion:

① Invitation objects: 2 reporters from Sichuan TV Station, 2 reporters from CDTV-1, 1 reporter from Science and Technology Daily, 1 reporter from Chengdu Daily, 1 reporter from West China Metropolis Daily, Chengdu Business Daily 1 reporter from Chengdu Evening News, 1 reporter from Manager Daily, and 1 reporter from Chengdu Communications People’s Broadcasting Station.

② Manuscripts and program arrangements: According to our company's press release, the TV station broadcasts picture news reports to highlight the festive atmosphere; the traffic station broadcasts news of no less than 500 words once and 3 times; Science and Technology Daily, Chengdu The Commercial Daily, West China Metropolis Daily, and Chengdu Evening News reported the news the next day; Chengdu Daily and Manager Daily published full-page image promotion articles on the same day (see separate cases for each).

③Publicity budget: Excluding full-page image promotion, reporter red envelope for 11 people, ***3,300 yuan.

5. Celebration cost budget: It is advisable to invite a professional event hosting company to organize the event.

6. Responsible departments: Development Department, Marketing Department, Office

(3), third phase operation (early July to end of July)

Correspondence Activities: In-depth promotion of news and advertising

1. Time: early July to the end of July

2. Content: Select one newspaper (Chengdu Daily) and three stations (Liuwei Muxiang Capsules and Shuryin advertising is mainly placed on provincial and municipal TV channels, Chengdu Communications Station) as a key publicity and advertising cooperation platform, launching in-depth interactive publicity activities, reshaping the core value of the company's brand, launching Liuwei Muxiang Capsules and Shuryin Relevant publicity plans for the company’s flagship products and coordination with sales follow-up.

(1) A brief discussion of the "XX phenomenon"

Cooperative media: mainly Chengdu Daily, supplemented by Manager Daily

Theme and main format: by The party newspaper proposed the concept of "XX phenomenon", triggering and expressing in the form of news in-depth discussions on the creation and development, philosophy and culture, successes and setbacks, R&D and innovation, production and sales, opportunities and challenges, countermeasures, etc. of XX. It is recommended to use the special day of the Party's Founding Day and the platform of the party newspaper to plan a "sonorous three-person talk" page (another project) attended by a certain government official, a certain well-known journalist and President Li to attract high-end attention.

Arrangement of main articles:

The specific time and content will be discussed with each newspaper to formulate a detailed plan

Cost budget: controlled within 100,000 yuan

(2) "Voice of XX" - "Liuwei Muxiang Capsule" health consultation hotline (20-30 minutes a day)

Partner media: Chengdu People's Broadcasting Station Traffic Station

Content: Hire medical experts to man the radio station hotline, and continuously introduce corporate culture, service concepts and products, gradually forming an interactive effect with consumers. At the same time, in order to make future channel sales and product promotion more convenient, the company has also set up an expert hotline within the company and specially marked it on the product description, so that consumers can understand relevant medical and health knowledge in a timely and smooth manner.

(4), the fourth phase of operation (early August to the end of the year)

Corresponding activities: publicity and extended promotion period

Cooperative media: cable TV News Live" or CDTV-5 "Chengdu Full Contact" and other citizen programs are the mainstay, supplemented by the social news cooperation of West China Metropolis Daily, Chengdu Commercial Daily, and Chengdu Evening News.

Implementation summary:

1. Create the "XX Teachers Health Fund" to establish a high-end image; hold industry seminars to identify interest partners.

① Recruit 100 pairs of teachers or families in need of care from the community through the media in advance.

② Organize 20-100 representatives of XX Pharmaceutical’s leading employees, uniformly dressed, divided into small teams, conduct condolence activities, and form a loving and supportive family to reflect the corporate culture of XX Pharmaceutical.

③ The company prints promotional brochures (mainly medical and health knowledge, company product introductions, etc., the content design is required to be novel and unique) and distributes them during specific activities.

Taking advantage of the opportunity, together with relevant provincial and municipal authorities, invite channel sellers, medical units, etc. to establish a public welfare organization specifically beneficial to consumers - "XX Teachers Health Foundation", that is, when teachers When consumer groups have urgent needs, hospitals, enterprises, and relevant social units have the obligation to cooperate and put the interests of society and the public first, which will be beneficial to future product sales and brand promotion.

2. "Liuwei Muxiang Capsules 2005 Moves Fathers - Large-scale Essay Collection Activity"

Description: Around Father's Day, XX Pharmaceutical and Chengdu Evening News cooperate to conduct " "Father's Story" essay collection activity, there are no restrictions on participation conditions.

Implementation summary: A. Publicize your name in the Citizen Edition of Chengdu Evening News;

B. The mailing address of the work is the address and email address of XX Pharmaceutical;

C. Invite writer judges to the company to participate in the evaluation of all works;

D. The awards ceremony will be held at the company address;

E. Cooperate with companies, cultural celebrities, media, etc. to go deep into the company and carry out corresponding seminars, pen meetings, etc. to expand the company’s social visibility.

3. Respect the elderly - "Huichun Ruyi Capsule Free Clinic" activity

Partner media: Wanxia Newspaper

Activity content: Co-organized by the company, Wanxia Newspaper and Sichuan The Provincial Laoling Committee and the Chengdu Elderly Association *** co-sponsored the organization to conduct the "Health is Blessing" quality of life questionnaire survey, establish the membership information of the Elderly Association, and conduct activities such as "Huichun Ruyi Capsule Free Clinic" and "Liuwei Muxiang Capsule". Formulate a gift policy in promotional activities, such as

A. Seniors over 60 years old can receive "a membership card and a gift" (limited to the first 50 people per day). Giveaways are provided by the company or event-distributing pharmacies.

B. Seniors who are over 80 years old can receive a healthy senior gift.

C. Seniors over 60 whose birthday falls on the Double Ninth Festival can receive a lucky senior gift.

4. "Voice of XX" Concert Series

Note: Between August and the end of the year, Chengdu's large-scale cultural brand "Weekend Concert" can be considered as a cooperation platform. The platform’s media publicity has a wide scope, a long cycle, and in-depth public participation. Corporate publicity and promotion is feasible, easy to operate, and effective.

This series of concerts has the following specific content to choose from: red classics/national folk classics/mainland pop, film and television golden classics/Hong Kong and Taiwan classics/foreign classics

On the one hand, these contents are In order to explore people's nostalgia for the past life, on the other hand, combined with the review of the 10-year history of XX Pharmaceuticals, we deeply explored the corporate cultural background and brand effect, and expanded the social visibility of the company and its products. At the same time, a two-month series of supporting activities and media promotions can deeply penetrate into the hearts of consumers, which is conducive to long-term brand building.

Cooperating units: Jincheng Art Palace of Sichuan Province, Chengdu Commercial Daily

Implementation summary:

A. Performance location: Jincheng Art Palace of Sichuan Province (Tianfu Next to the square)

B. The company participates in the form of title sponsorship, and the Chengdu Commercial Daily plans and reports the entire event.

C. The company sets up outdoor advertisements at the performance location for 2 months, and uses program notes, stage background inkjet printing, etc. to promote its own product image during each performance.

D. Post a column title in the Chengdu Commercial Daily, with a cycle of 2 months. And make relevant in-depth reports on corporate culture in each performance.

E. The company uses the performance site to display and promote its own products.

F. Led by Chengdu Commercial Daily, actors were organized to visit the company base to express condolences, and spread through media news to form a wide range of social influence and sensational effects.

Funding: 35,000 yuan per session

5. Responsible departments: Development Department, Marketing Department, Office