Coffee shop valentine's day planning scheme 1 people who have become lovers will spend this day together, and single friends will choose such a romantic day to express their love for their favorite object. ONE Cafe will be your best choice for Valentine's Day.
Activity background:
Advantages of Cafe: THE ONE Cafe is a music cafe with a quiet environment. Although it has just started, it already has its own unique style, high-grade decoration and romantic atmosphere created by music, which is very suitable for discussing things and dating couples.
Disadvantages of coffee shop: Business is not very good because the storefront is not downtown. Therefore, I decided to hold an activity on Valentine's Day as a publicity for the coffee shop.
The following is the specific program of the activity:
Activity objectives:
On Valentine's Day, organize activities to attract consumers, not only couples, but also single consumers, to spend in coffee shops, thus expanding the popularity of coffee shops. Activity time: half a month before Valentine's Day to Valentine's Day.
Activity theme:
The unique me is your other half.
Activity content: The activity is mainly divided into two parts, one is online activity, and the other is offline activity.
Online activities:
Activity time:
Half a month before Valentine's Day.
Location:
Advertise on websites that young people are keen on, such as Renren.com and Tencent.com. ..
Activity title:
"A cup of coffee and a romantic date.
Activity content:
1) Advertisements provide services through links such as "reservation" and "forwarding".
2) Online participation can reserve seats for Valentine's Day and enjoy discounts. The main ways of discount are:
3) Users who participate in online activities and promote forwarding activities can get 20 yuan electronic vouchers;
4) Couples can reserve seats and enjoy a 20% discount on the last meal;
5) Single friends can enjoy a 10% discount when booking seats and meals;
6) You can get a Valentine's Day gift for booking online, and the gift is a couple's mobile phone pendant;
7) Announce the activities in the city center one week before Valentine's Day.
Offline activities:
Offline activities are divided into two parts.
first part
Activity time: One week before Valentine's Day, the activity place: downtown, downtown and other bustling areas.
Theme: "A cup of coffee and a romantic date"
Activity content:
1) Set up a stage and make large-scale advertisements. The size depends on the actual location;
2) color printing of leaflets, mainly focusing on the activities of Valentine's Day cafes and various offers;
3) Free tasting of specialty coffee and desserts in the coffee shop;
4) Couples who reserve seats on Valentine's Day will receive a dessert from the coffee shop.
The second part:
Activity time: Valentine's Day.
Venue: THE ONE Cafe Theme: "Unique"
Activity content:
1) Make necessary decorations, bouquets and lights in the coffee shop;
2) Make a message wall "confession". Provide post-it notes and pens, on which every customer can write down his own feelings.
3) "order songs." On Valentine's Day, you can order songs for your partner, each 99 yuan.
4) Customers who spend more than 199 yuan will win a lucky draw, and 100% will win the prize. The prizes are as follows: grand prize 1, and the prizes are The One Cafe voucher in 0 yuan with a value of 5265438+ and a box of chocolates; 2 first prizes, the prizes are One cafe vouchers worth 299 yuan and a bunch of roses; 3 second prizes, the prizes are The One Cafe vouchers in 99 yuan and a rose; There are several third prizes. The prize is a rose.
Coffee shop Valentine's Day activity planning scheme 2 1, activity theme
Western restaurant, Valentine's Day and tasteful men and women seem to be three roles that are naturally closely linked. As a Valentine's Day marketing activity of high-end western restaurants, it needs substantial profit-making promotion and a promotion concept that can meet the psychological and spiritual needs of target consumers.
The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends in ordinary life, so it is drawn up as "Romantic Valentine's Day"? On the one hand, the theme of "Looking for a more beautiful you" literally points out the basic elements such as the background and time of the activity, and on the other hand, it aims at satisfying the psychological desire of the target group to attract consumers' attention, which has the characteristics of fluency, culture and communication.
2. I-word duration
20xx February 13 to February 16, 2006.
3. Venue
Temporary access to western restaurants.
4. Activity orientation and tonality
Tonality: Wide range of styles, cultures and fashions.
Positioning: The Valentine's Day marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture is aimed at the middle and high-end consumer groups aged 20-40.
5. Forms of activities
2, 13-2, 15, the consumption amount reaches xx, and the rebate coupon → intuitive profit-making promotion extends the hot-selling cycle of this western restaurant.
2. 14 Valentine's Day theme activities → set off the audience, create news topics and expand popularity.
6. Activity content
A three-day "Romantic Valentine's Day" was held with the theme activities of Valentine's Day as the main line and the early coupon rebate as the auxiliary. Looking for a more beautiful you "theme marketing campaign, aiming at this day in August, 16, held a" meeting you suddenly "single dating party and a" romantic aftertaste for a year "couple dating party.
Single people aged 20-40-"Romantic Valentine's Day? Suddenly meet you "big single date party:
All singles can participate in the large-scale single dating party held by xx Western Restaurant on February 14, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )
Couples and lovers aged 20-40-"Romantic Valentine's Day? Looking for a more beautiful you "couples theme party:
As long as you have a partner, you can attend the couple-themed party held in xx restaurant on February 14. All couples can enjoy a 50% discount on spending and dining in the western restaurant on Tanabata. All customers who celebrate their wedding anniversary on February 14 can enjoy the free couple package provided by the western restaurant as long as you dare to tell your romantic love story.