As far as the contemporary social and cultural industry is concerned, the music industry is still an important branch, which can be considered as a commercial industry that produces various forms of music products and provides music services based on "music creation".
The difference between music industry and other industries lies in its "products", and the constant updating of consumers' demand for music "products" makes the music industry have unique characteristics.
The people covered by the music industry include the following categories:
1, a musician engaged in music creation and performance;
2. A large number of participants in music service, distribution, promotion and sales, such as music publishers, distributors and retailers;
3. Institutions and professionals who produce and sell sound recordings, such as music publishers, producers, recording studios, recording engineers, record companies, retail stores, online music stores and performance organizations. ;
4. Live music performance providers, such as ticketing agents, promoters, music performance venues, performance production teams, etc. ;
5. Music professional managers, such as business managers and copyright lawyers;
6. Music broadcasting, such as satellite and radio stations;
7. Music educators, such as music teachers in universities and primary and secondary schools;
8. Musical instrument manufacturers, etc.
This book includes:
1. Basic framework of music industry
2. The development of music industry.
3. Operation of traditional music industry
4. Digital music industry management
5. Legal environment of music industry
6. Future development trend of music industry
In China, the form of the music industry is still in the process of gradual formation, and it is still a relatively young industry. The development model and business model of music industry is a problem worthy of attention both in industry and academia.
This book expands music from a simple cultural expression to a tool with economic ability and comprehensive strength, laying an important theoretical foundation for the internationalization of China's music industry.
As a "world language", the significance of music is not only reflected in its own artistic aesthetics, but also in the industrial development potential in the market economy era.
At present, the support and guidance of cultural industry experts are urgently needed for the development and upgrading of the music industry, the construction of music creative areas and the investment attraction. Studying the music industry from the perspective of industrial value chain can further reveal the development law of the music industry at the industrial level, so as to make better use of local superior resources, develop superior industries and improve the international industrial competitiveness of China's music industry. It is also of great significance for operators, digital music service providers, music companies and other enterprises to formulate their own development strategies.