The cultural needs of the grassroots people include political culture, economic culture, scientific and technological culture, educational culture, legal culture, humanistic culture, etc. With the overall improvement of the cultural literacy of the whole people, the people's thoughts are becoming more and more mature and their thinking is becoming more and more active. Their demand for culture is no longer limited to simple entertainment, fitness, leisure, but also higher-level spiritual pursuits. For example, political culture, economic culture, scientific and technological culture, educational culture, legal culture, humanistic culture, etc. are all within the scope of the masses' interests. The expansion and upgrading of people's cultural needs is also a new challenge for service providers. First of all, we should promote the change of concepts as soon as possible. When arranging cultural service projects, we must meet the diverse needs of the people. Including the collection, arrangement, coordination and equipment of cultural resources, as well as the development, innovation and utilization of cultural products, they must be enriched and enriched as much as possible to provide more choices for the people.