Netease cloud music: the voice that gathers our memories and reviews the times. Netease Cloud Music is still taking the route of warm memories this year. The retrospective special with the theme of "Remember all original music" not only continues the customized gameplay of last year's personal image, "Music Soul" and "Singer of the Year" have become two highlights of this year's report. The report judges the user's musical soul age and unique style characteristics from the aspects of listening habits, song style proportion and year, and sorts out the data with distinctive personality characteristics such as "singer of the year" and "Four Seasons Song List", so that you can find a soul similar to yourself through a song. Another highlight is that Yuncun has extracted the keywords that users listen to songs every year from the lyrics of the songs with the most cycles, and expressed users' mood more accurately in 2 1. Once again, it consolidated Netease Cloud's mental sense of "understanding users". Finally, a small egg is prepared for everyone: at the end of the memory, users can take a "virtual image" with people with the same musical taste, once again deepening the social sense between users.

2. Online communities and social classes:

Tik Tok: 202 1 Since the outbreak of Tik Tok, people have become more and more active in Tik Tok. Compared with the conventional photo display form, endless special effects and novel makeup filters attract us to record our lives with interesting short videos. The theme of this year's annual report of Tik Tok is "Journey to 202 1 Tik Tok", and the dreamy and rich colors reflect the dreamy and romantic visual language of Tik Tok's retrospective journey. This paper reviews and judges Lv Qi's unique image from video content types, favorite bloggers, search times and active time, video release and interactive data.

Tencent Video: 20021My Fantasy Year Sliding Tencent Video This year's annual video report mainly focuses on the theme of the Winter Olympics, showing the time, times and events of users watching videos in 20021year in the form of Olympic events such as penguin skiing, speed skating and ice hockey. Different from other forms of retrospection, Tencent Video has added the content of "Annual Observation" with the theme of "Good Time Hidden in the Progress Bar of 202 1". Through the user behavior data shown above, which is loved by everyone, and the logic of young users watching videos, the nine trends of users watching videos are launched from the three dimensions of "new aesthetics, new interaction and new knowledge". This precipitated content sharing has also enhanced the professional influence on the video platform. Zhihu # How many degrees do you see the world? The presentation of Zhihu's annual report this year is somewhat unreasonable. First of all, through a set of psychological test questions with the theme of "How many degrees do you see the world", this paper reviews the historical viewpoint of witnessing and sharing in 202 1, formulates exclusive keywords for the user's perspective, and analyzes personal personality information. Then search, answer and share from users.