The three provinces and cities of Beijing, Tianjin and Hebei are geographically connected, closely related to each other and have similar cultures. They are extremely important areas for my country’s economic and social development. The coordinated development of Beijing, Tianjin and Hebei has been elevated to a national strategy, which is a once-in-a-lifetime major historical opportunity for the development of the three regions, especially Hebei. The tourism industry has high correlation, strong integration and outstanding pulling effect. It is the easiest area for regional cooperation to start and realize. In the process of coordinated development of Beijing, Tianjin and Hebei, tourism plays an important role as a bridgehead and vanguard. It is not only the most exciting and winning point, but also the entry point and breakthrough.
The Beijing-Tianjin-Hebei region is rich in tourism resources. The Beijing-Tianjin-Hebei region is one of the regions with the richest tourism resources and comparative advantages in my country. The tourism resources are not only large in quantity and scale, but also of full variety and high quality. This area is home to 7 world cultural heritage sites, including the Great Wall, the Forbidden City, the Temple of Heaven, the Summer Palace, the Summer Resort and surrounding temples, and the royal tombs of the Ming and Qing Dynasties, accounting for nearly 1/5 of the country's total; it has more than 200 national 4A-level and above scenic spots, accounting for 10% of the country's total. 1/10 of the total, there is a solid resource base for deepening regional cooperation.
The Beijing-Tianjin-Hebei region has complementary tourism characteristics. Tourism in Beijing, Tianjin and Hebei not only has the unity and integrity of the same origin, but also has differences and complementarity with its own characteristics. As the capital and the national tourism center city, Beijing has obvious advantages in natural, cultural, historical and other landscapes. Tianjin is rich in modern cultural tourism resources, and is most famous for modern culture, folk culture, and European classical customs. Hebei has mountains and seas, a profound historical heritage, and a complete range of resources. In particular, seashores, islands, grasslands, lakes, natural ice and snow, high-quality hot springs, green mountains and beautiful waters, and rural scenery are all unique resources for the development of the leisure industry around Beijing and Tianjin.
The Beijing-Tianjin-Hebei region has a vast customer source market. The Beijing-Tianjin-Hebei region is located in the center of the Bohai Rim and is the third rapidly rising growth pole after the Pearl River Delta and the Yangtze River Delta. It has obvious location advantages and convenient transportation and communications. Beijing-Tianjin-Hebei and surrounding provinces have a population of 400 million, and the number of private cars in the three places has exceeded 10 million. The market is vast and has huge potential. The GDP of Beijing, Tianjin and Hebei has exceeded 6 trillion yuan, accounting for 10.9% of the country's total. The economic base has obvious advantages. In 2013, Beijing-Tianjin-Hebei's total tourism revenue exceeded 800 billion yuan, and the total number of tourists reached 660 million, growing rapidly at an average annual rate of more than 10%.
Beijing-Tianjin-Hebei regional cooperation has a solid foundation. Over the years, Hebei has regarded the implementation of the "Beijing-Tianjin Strategy" as an important measure to promote the development of tourism. It has signed a series of strategic cooperation agreements on tourism development with Beijing and Tianjin, and jointly initiated the establishment of the "Beijing-Tianjin Strategy" with six provinces and cities along the high-speed rail line, including Beijing and Tianjin. Hong Kong and Macao High-speed Railway Tourism Marketing Alliance", together with Beijing and Tianjin and other eight provinces and cities along the Great Wall, initiated the establishment of the "China Great Wall Tourism Marketing Alliance", and actively participated in organizing and promoting activities such as the Northern Trade Fair. The three places have initially established a regional tourism cooperation mechanism, expanded the tourism market, strengthened cooperation in tourism supervision, promoted the development of the tourism industry, promoted the gradual formation of the tourism economic circle among the three places, and laid a solid foundation for the integration of Beijing-Tianjin-Hebei tourism. .
The coordinated development of regional tourism in the Beijing-Tianjin-Hebei region has a good foundation and conditions, has achieved remarkable results, and has promising prospects. However, there are still some problems that need to be solved urgently, mainly: it is difficult to break through the ideological constraints of traditional administrative regions, lack of integrated coordination mechanism and unified planning, lagging tourism infrastructure, especially transportation construction, insufficient intensive development and utilization of tourism resources, and poor overall image and brand. Obviously, the public service system is not perfect and the industrial chain is not perfect, etc. All these require the three regions of Beijing, Tianjin and Hebei to effectively break their own mindset of “one acre and three sections of land” and work together to promote coordinated development.
1. Establish and improve coordination and cooperation mechanisms
Coordination and linkage cooperation mechanisms are an important guarantee for the coordinated development of Beijing, Tianjin and Hebei. Tourism cooperation between Beijing, Tianjin and Hebei started early and progressed rapidly, but it has not yet formed a long-term mechanism for comprehensive planning, coordination and linkage. The three places should take the initiative to jointly promote the establishment of a Beijing-Tianjin-Hebei tourism coordinated development leading group, improve the Beijing-Tianjin-Hebei inter-governmental exchange platform, establish a regular tourism coordination meeting system for Beijing-Tianjin-Hebei and related cities and counties to participate, and study and determine regional tourism Cooperation strategies, guidelines and mechanisms to coordinate and resolve major issues in regional tourism development and cooperation. At the same time, *** jointly formulated and improved relevant policies for the coordinated development of tourism in the Beijing-Tianjin-Hebei region, formulated rules and standards for cooperative development, and further promoted regional tourism cooperation and exchanges on a larger scale and at a higher level.
2. Strengthen overall planning and top-level design
To promote the coordinated development of the Beijing-Tianjin-Hebei region, we must adhere to planning first and do a good job in top-level design. The tourism resources of the three places have certain similarities but also great differences. Only unified integration and planning docking can further improve the overall attractiveness and competitiveness. Based on the resource census, the three places can jointly prepare the "Beijing-Tianjin-Hebei Tourism Collaborative Development Plan" to coordinate the planning of functional positioning and structural layout based on different resource characteristics, and clarify the construction of tourism markets and public service facilities. , talent team building and other development goals, through effective integration, build a diversified tourism sector and achieve complementary and coordinated development. At the same time, a special plan for Hebei Province to connect with the Beijing-Tianjin market should be prepared as soon as possible so that Hebei can connect with the Beijing-Tianjin tourism market faster and more effectively and accelerate the development of Hebei tourism.
3. Building an integrated tourism transportation system
Building an integrated tourism transportation system is the basis for the coordinated development of regional tourism.
At present, the road construction between cities and key scenic spots in the three provinces is lagging behind. There are many dead ends, serious traffic jams in some road sections, and low-grade roads. They cannot meet the needs of fast and convenient modern tourism transportation, which has affected the tourism industry in Beijing, Tianjin, and Hebei. Overall rapid development. We should take advantage of the general trend of coordinated development of Beijing, Tianjin and Hebei to focus on building a regional integrated transportation system and accelerate the formation of a modern three-dimensional transportation network that meets the requirements of tourism development. Promote the opening of tourist trains from Beijing and Tianjin to major tourist cities in our province, and open additional tourist trains between the three places or increase tourist seats during the peak tourist season. Strive to form a tourism through train network system among the three places, jointly promote the tourism distribution centers of the three places to open tourist through trains to other places, build an inter-city tourism bus transportation network, and create a "Beijing-Tianjin-Hebei public transportation tourism circle" ".
4. Jointly shape the regional tourism brand
The overall regional tourism brand with a distinctive image is an important starting point for the coordinated development of tourism in the Beijing-Tianjin-Hebei region. The three places should vigorously carry out joint publicity and promotion of regional tourism, jointly launch high-quality tourist routes, jointly plan and organize tourism promotion activities, jointly participate in tourism exhibitions, jointly organize tourism festivals, and carry out joint promotions in key tourist source markets at home and abroad to establish Form an integrated propaganda pattern. Hebei will focus on integrating festival activities and cooperate with Beijing and Tianjin to build regional festivals such as Zhangbei Grassland Music Festival and Hengshui Lake Marathon into cultural tourism brands with national and even international influence. Build a Beijing-Tianjin-Hebei tourism promotion and marketing platform, promote the establishment of a Beijing-Tianjin-Hebei tourism integrated column in the media of the three places, set up a Beijing-Tianjin-Hebei tourism section on the tourism websites of the three places, and support the joint establishment of travel agencies, scenic spots, hotels and other enterprises in the region The Tourism Marketing Cooperation Alliance encourages in-depth cooperation in planning packaging products, inter-provincial joint promotion, and sending travel teams to each other.
5. Build an efficient and convenient public service system
Strengthening service awareness and optimizing the development environment are important guarantees for the coordinated development of tourism in the Beijing-Tianjin-Hebei region. Accelerate the establishment of an integrated tourism public service system, jointly formulate construction standards for tourism consulting services, signage and signage systems and other tourism public service facilities that meet the development needs of the Beijing-Tianjin-Hebei tourism industry, and accelerate the improvement of tourism distribution centers. The construction of tourism public service systems such as , travel information centers, and travel instructions and signs has standardized and integrated self-service tourism public services. Explore and launch regional tourism benefits and convenience policies, accelerate the interconnection of inter-provincial tourism network platforms, open a remote online pre-sale ticket system, actively promote the comprehensive issuance and use of the "Beijing-Tianjin-Hebei Tourism Card", promote unified travel packages, and achieve Integration of the Beijing-Tianjin-Hebei regional tourism market.
For Hebei tourism, the coordinated development of the Beijing-Tianjin-Hebei region is a major and unprecedented historical development opportunity. We must seize the opportunity, develop by taking advantage of it, and strive to achieve greater results. As long as the three places increase overall planning and integration, strengthen close cooperation, and promote coordinated development, they will surely be able to build the Beijing-Tianjin-Hebei region into the most attractive tourist destination in China and drive a new round of rapid growth in regional tourism, especially Hebei tourism. important engine.