In modern times, everyone has a lot of pressure. The pressure from work, life, family, etc. can make people breathless. So generally in our free time, we will choose to go out for recreation and entertainment. Some people like to travel, some like to play games, and still others choose to relax in bars, KTVs and other places.

Decades ago, when KTV first emerged, it was already widely popular among the public. Today, this kind of entertainment venue is still the first choice for many people to relax and have fun. However, due to the impact of special events last year, many entertainment venues have experienced a "wave of closures." How come the KTV industry, which was once popular across the country, is no longer popular? "Decline" has also begun to occur.

KTV’s “Road to Decline”

According to data from Qichacha, in the first half of 2020, the number of newly registered KTV companies in my country was 3,206, a year-on-year decrease of 35.9%. It can be seen from the data that the KTV industry has also been "hit", and the reason is not just because of the special events in 2020. The KTV industry has been gradually "declining" since a few years ago.

2017 was the peak period of my country’s KTV industry. The number of new KTVs in our country reached 11,031 throughout the year, becoming the highest number in the past ten years. However, immediately afterwards, the overall scale of KTV began to slowly shrink. . Just last month, the "2020 China Music Industry Development Report" was released, which showed that in 2019, the number of KTVs above designated size in my country was 46,800, a 5.8% decrease from the previous year. The number of KTVs canceled or revoked throughout the year was as high as 4,609, the highest ever.

According to industry veterans, the gradual decline of KTV is mainly due to the following reasons:

The first is the rise of online karaoke platforms. People can choose to sing on their mobile phones at home. It's convenient and free. Therefore, as soon as this kind of platform emerged, it "snatched" many consumers from the offline KTV user base. According to the "China KTV Industry Market Forecast and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute, as of the beginning of 2020, the number of online karaoke users in my country reached 282 million, a year-on-year increase of 13.7%.

Secondly, mini singing bars can be seen everywhere on the street, which has also taken away many KTV consumer groups. The advantage is that they can be seen everywhere, like ***bike sharing model, pay as you use . According to the "2020 China Music Industry Development Report", in 2019, the market size of my country's mini singing bars reached 14.05 billion yuan, and it is still rising.

Finally, there is the issue of KTV song infringement. Although KTVs spend a lot of money to purchase music libraries every year, there is currently no genuine KTV music library in China, so many KTVs still get into copyright disputes. According to information from the China Judgment Documents Network, from 2015 to 2019, the number of KTV infringement cases in our country has increased year by year, and KTV is likely to have to pay millions for this. As a result, KTV operating difficulties are inevitable of.

The "grey business" of individual KTVs

In addition to the above, there are also individual KTVs that have been closed down due to other reasons. We all know that KTVs are originally legal and serious places where people go for entertainment. However, some KTVs provide some singing "services", and many customers may spend tens of thousands of yuan in just one night.

You may have heard that many KTVs provide this kind of "accompanying singing" service. On the surface, it seems to be just singing, but the salary of these personnel is very high, and ordering a singing accompaniment at KTV is also They charge based on time, and you may even need to pay three to five hundred per hour.

These "accompanying singers" generally have average singing conditions and very good appearance conditions. In recent years, the country has also vigorously rectified this chaos in the KTV industry.

Yueyang Daily once published a report stating that a certain KTV in Pingjiang was administratively punished by relevant departments for paying escorts. In addition, there are many similar reports in local news. Some KTVs have been punished and shut down due to "gray business".

KTVs in many areas have been "ordered to close", such as some cities in Heilongjiang and Hebei. This is undoubtedly another heavy blow to the KTV industry. According to expert predictions, many KTVs may continue to close in 2021. As the number of KTVs continues to decrease, the entire industry does not know where to go. Will KTVs completely disappear in the future?

What kind of entertainment do you usually choose? Do you usually go to KTV? Welcome to leave a message for discussion.