0 1 The magic of color-transmitting energy, expressing emotions and catching people's eyes. In design, color has infinite possibilities. It can transmit energy, express emotions and attract attention. According to the different themes of the poster, you can choose bold, soft or romantic colors respectively. In a word, color can play a vital role.
In the following example, the poster of Savannah Music Festival uses soft spring colors to make everyone feel that this is an outdoor music festival, and the music to be enjoyed is soft and beautiful, not heavy rock and roll.
Another way is to use solid color blocks, just to ensure the harmony of various colors. This way can make the background very eye-catching, and the following example illustrates this point well.
You can also control the number of colors used and see how the poster below uses only red and black to create a striking effect of strong contrast.
Try different fonts. Sometimes, just using fonts can make event posters convey rich information. Use sans-serif bold for seriousness, serif italic for elegance, or choose playful handwriting for fun. When choosing a font, choose at least two-one for the title and the other for the text. Let's use fonts to create visual impact. Take a look at the following two beautiful activity posters, inspired by the activity theme "food" ~ This example is a good illustration of how to successfully convey the core content of the activity to the public by using experimental composition.
If you want to try a similar font form, make sure the auxiliary font is simple.
The following is a poster of an annual font design festival, which is also a clever combination of activity theme and font.
03 divide the visual hierarchy
Posters should be easy to read quickly and play an eye-catching role, so the classification of information levels is particularly important. If there is only a small amount of text in the poster, use thick fonts as much as possible and combine simple graphics or photos. Please refer to the Columbus creative poster below. If the poster contains a lot of words, then focus on the words. You can consider placing a title and treating a lot of words as a whole text block.
Using negative space to form a clever composition
It's really amazing that one picture hides another. When you finally see the hidden image, you will feel refreshed. Melbourne Restaurant Association posters skillfully use the negative space on the fork to combine wine glasses. Another way to use negative space is to focus the visual center on a small object and leave visual breathing space around it. Put the text in the negative space to attract attention, but don't fill it.
Delete redundant elements, less is more.
Sometimes, less is more. This way can attract the attention of the audience. A simple sentence or a dramatic picture can achieve far more communication effects than a long paragraph of text and a complex image. Don't add extra graphics or text for the sake of adding.
We can notice that these two posters have something in common. Both use only one dominant word to focus the audience's attention and create a simple font sense with simple colors.
The elegance of minimalism is still very effective in practical application.
06 lock focus
Clear or fuzzy picture combination can enhance the power of text presentation. If you cut the picture to the core, you can create a dramatic effect and attract attention. The poster of Chaillot National Theatre below uses some lip-shaped pictures instead of full-face pictures to create passion and tease. Did you find that the lip shape also outlines the heart shape?
07 graphics create visual highlights
Various shapes connect with each other and then form new shapes, which can create a visual clue for the audience. We can use a variety of graphics to place text, or create interesting composition, or guide a specific visual direction. In short, in poster design, shapes are very diverse and practical.
Possibility of composing music
When all the materials, pictures or graphics are ready, it is time to consider how to break them up completely and reassemble them for easy reading. The process of information reorganization is like walking a maze. You decide how the audience should read this poster and how to get the information it conveys. Think more about the interaction between graphics and words.
The poster below is designed by Calamargraphic for Malaga Festival. The text message is placed on the upper right of the poster, and then the text message is removed with colorful words.
Draw the depth of the picture layer by layer. Put graphics, colors and words on different levels to create depth, and use a small drawing board to lead people into the small world in the poster. The posters of the Horticultural Festival below are layered, with words and pictures superimposed on each other, creating a picture of the gardener's life.
The following Valentine's Day poster has the same effect. It uses shadows to create a three-dimensional sense. The placement of the characters is also very interesting. They are close to each character, which makes them related. That's great.
Composition skills of poster design _ Nine creative composition skills of poster design, in addition to the contrast skills in color application, several contrast relationships need to be considered. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.
(1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting), and this style is in the packaging composition. Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.
(2) Comparing composition skills, we should pay attention to close-range perspective and middle-range perspective in landscape composition of Chinese painting, while in packaging design, we should use the same principle, which should also be the composition level of several near and far pictures. The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging first used by Shuanghui. The first thing that broke into people's sight was the Shuanghui trademark with a blank background and the huge white variety Shuanghui (that is, close-up view) with a crimson square background. In turn, it is the main characters with smaller running script of "Braised Beef Noodles" (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on. This obvious layering, also known as the visual three-step rule, takes into account people's habit of watching still life pictures. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the picture I designed is like a powerful magnetic force, which draws the eyes of the campers tightly.
(3) Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal. At the same time, the theme is prominent. I have seen a lot of packaging designs recently, and the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.
(4) Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few seemingly careless crazy thick lines, or banded English or patterns appear in the background or surrounding of a packaging theme name. They all show a feeling of "moving", the theme name is dignified and steady and the background is calm. This scene. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.
(5) Comparison of composition techniques between China and the West: This comparison is often based on the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional culture art and English in a picture of packaging design. And the picture directly highlights the photos of westerners or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.
(6) Comparison of today's composition skills: making foreign things serve China and making the past serve the present. Especially in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging, which is most obvious in the packaging of wine. For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.
Poster design 1. Text as a design element
If you want to use text as a design element, but don't set it to a larger size as shown before, you can creatively put it on the poster. Use alignment, size, color and position to design an unforgettable poster.
Step 2 engrave an object
Incorporate the text directly into the goods to be promoted. Nowadays, many words have been skillfully integrated into the works of countless different objects. If you want to create such a style, the key is to ensure that your words are skillfully integrated into the propaganda goal.
3. Combine words and images
Combine words with images to make words a part of images. This is a novel solution.
4. Try irregular fonts or handwritten fonts.
Find an irregular or handwritten font from the font library and design an unusual poster.
Add dynamic elements
The poster above is very dynamic. To achieve this effect, first use the grid to place your content. This means copying and designing elements. Once you have set all the elements you want to display on the page, you need to rotate the design elements. You can rotate an entire paragraph or a single element. This poster has a feature that it feels like words are thrown in the air.
6. Characteristic creative photography
Use unconventional and weird photos as the background of the poster.
7. Creative text layout design
In the above example, the images of the grid and the hand are combined to form the content setting method on the poster. Similarly, make the content feel relevant to the image, and put your image shape and content on your poster.
8. Try black ink
Some things about ink stains and spills are called "garbage". If you are looking for a good way to make rebellious posters, use black ink.
9. Color photos
How to combine lovely illustration characters with photography? It not only makes the content of its service super interesting, but also creates a mini narrative in each article. If you take the image as the visual center, but want to go further, you can consider drawing characters or elements to add a layer of interest to your poster.
10. Weird illustrations
Don't worry that a fashionable illustration will become the main star of your poster. Combine a beautiful color and clever typesetting to achieve a perfect design, as shown above. Don't be fooled by marketing selling points-stand out from the crowd and create with your unique selling points. The best way to highlight it is to design a poster that reflects your innovative ideas.