Health culture The traditional Chinese medicine health culture has a long history. So if you want to start a business and open a health center, how should you write a plan? The following is a health and wellness center business plan book that I compiled for your reference.
Health and wellness center business plan Part 1
Health and wellness center business plan
1. Industry analysis:
China’s beauty industry Since its inception in 1985, with the continuous improvement of people's living standards, the market has rapidly expanded like a snowball, growing at an average annual rate of 20%. At present, the market is in a stage of rapid development.
After more than 20 years of development, China’s beauty industry demand has surpassed Japan and South Korea, ranking first in Asia and second only to the United States and France in the world. In the future, China will inevitably become the world’s largest consumer market. With the implementation of the Chinese government's policy to expand domestic demand, the beauty industry is becoming the fifth largest consumer hotspot after real estate, automobiles, electronic communications, and tourism. Looking back on the growth process of the beauty industry for more than 20 years, the industry as a whole has shown a leap-forward growth in scale, rapid improvement in technical level, and rapid expansion of the number of employees (the total number of beauty practitioners nationwide is approximately 15 million, making it the industry with the largest number of employees in the tertiary industry . ), wages are rising rapidly, and operating income is growing significantly.
At present, the nature and structure distribution pattern of beauty institutions is: private (including individuals) account for 92%, foreign-funded enterprises account for 4%, state-owned and state-owned holdings account for 3%, and others account for 1%.
The service pattern of beauty institutions is as follows: 76% are institutions focusing on lifestyle beauty, and 24% are institutions focusing on hairdressing. Among them, 19.67% are also engaged in makeup, 15.06% are engaged in body beauty, 4.5% are engaged in weight loss, 3.72% are engaged in fitness or mainly engaged in fitness, 2.65% are engaged in SPA or engaged mainly in SPA, and 4.9% are others.
Most beauty salons focus on facial care and body massage, but today, traditional Chinese medicine health, weight loss and body beauty treatments have accounted for the main source of profits for beauty salons. Therefore, health care centers not only attract beauty lovers, but are also a way for urbanites to pursue health. In recent years, with the continuous improvement of my country's economic level, the number of sub-healthy people has also increased greatly. In 2009, the number of sub-healthy people in China reached 510 million.
Based on the above analysis of this industry, its own advantages and skilled operation experience in this industry, we decided to open a professional SPA health club.
2. Operating capital budget:
1. Total funds: 1 million
2. Fund usage allocation:
A. Storefront Rent and deposit; B. Store decoration costs; C. Items and equipment required for business; D. Staff wages; E. Advertising expenses; F. Working capital.
3. Business preparation:
1. Store type positioning: bottom store (200-300 square meters)
2. Store business district investigation: surrounding competition Opponents, the projects they operate and the unit price per customer, the surrounding consumption level, the occupancy rate of the community, the number of customer groups, available customer acquisition resources, etc.
3. Business projects: facial, SPA, health projects (the world’s top SPA projects; targeted, quick-effective health projects)
4. Store decoration: design rooms according to the project Layout
5. Target consumer group: people with medium to high-end consumption levels 6. Product brand selection, project pricing
7. Employee training (etiquette training, product training, technique training, Reception process training, etc.), project setting 8. Employee salary setting 9. Carry out customer development activities
4. Analysis of selected projects:
1. Facial project:
Based on each age group and different skin conditions, we set up suitable care items to meet customer needs. (Basic, efficient, special, seasonal, etc.) 2. SPA project:
Collection of ancient Egypt, Italy, Thailand, Maldives, Indonesia, the United Kingdom, Switzerland, Belgium, Philippines, China and more than 30 countries around the world More than 40 kinds of top-notch SPA are integrated into one body. The unique indoor design, fairy tale-like background and considerate service allow customers to feel the nobility and enjoyment they have never experienced before. 3. Health care items:
Start from 6 parts: skin, flesh, bone, viscera, meridians, qi and blood, to comprehensively regulate the sub-health state of customers. Maximize customer needs.
5. Store operation planning:
1. Expand and retain customers
Method: Use seasonal projects in the store for promotion
A. Elevator advertising in the community around the store
B. Online group buying promotion
C. Alliance with other units around the store to enjoy unlimited resources
2. Employee training, improving professional skills and service levels, good customer management, increasing customer arrival rate and increasing the number of cards consumed.
3. Promotion of seasonal items in the store.
4. Introduce a reward program for old customers to bring in new customers, attract old customers to bring in new customers, and increase the number of customers.
5. Regularly hold small salon meetings to shorten the distance with customers, let customers feel the difference between the store and other beauty salons, and enhance customer loyalty.
6. Hold a customer appreciation meeting at the end of the year to thank customers for their support over the year, so that customers feel that the services in the store are worth their money.
7. Hold a staff meeting to summarize one year's performance, next year's sales and full-year planning, and reward outstanding employees.
6. Estimated income:
1. After opening, the invested capital (1 million) will be recovered in the first half of the year, with an average monthly performance of 167,000.
2. In the second half of the year, the target performance is 1.2 million, with an average monthly performance of 200,000.
7. Possible difficulties and solutions:
1. The quality and level of beauticians are uneven, the mobility is high, and the management is difficult.
Solution: a. Reasonable salary setting to create healthy competition among beauticians. b. Professional education and training to solve employees’ professional and technical problems; career planning to solve employees’ promotion problems.
2. The operating expenses of beauty salons are getting higher and higher, and profits are getting lower and lower.
Solution: a. Reduce in-store product costs through project integration. b. Reasonable salary setting to reduce employee salary costs and store debt ratio. c. Professional customer management system to reduce customer churn rate and increase the rate of new customers entering the store.
3. The business items of beauty salons are highly homogeneous, making it easy for customers to make comparisons.
Solution: a. Promotion after project integration does not promote any brand, so customers have no way to compare. b. All items in the store have brand-new concepts that cannot be imitated by other stores. c. Make personalized care plans based on each customer's actual situation and win customer approval.
Traditional Chinese Medicine Health Care Center Business Plan Part 2
Traditional Chinese Medicine Health Care Center Business Plan
1. Project Introduction
1. Project Name ：XX Traditional Chinese Medicine Health Center
2. Project scale: The site is located in the new urban area, with a shop area of ??about 200-300 square meters, with smooth traffic, convenient parking, and environmental scale of the surrounding commercial atmosphere.
3. Project background: With the improvement of people's income levels, people's desire to pursue health and longevity has increased. In addition, the increase in life and work pressure and the decline in people's health caused by environmental damage have made people The demand for health and wellness is increasing year by year. In traditional Chinese medicine health care, there is a theory that “superior medicine treats diseases that are not yet sick”. Superior medicine ——treats diseases that are not yet sick, traditional Chinese medicine ——treats diseases that are already sick, and lower medicine ——treats diseases that are already sick. Basics: Through traditional Chinese medicine physical therapy, dredging of meridians, and mediating the balance of yin and yang in the human body, we have created a health center with the characteristics of traditional Chinese medicine for the purpose of treating and preventing diseases. However, there is currently no health center with strong professionalism and technology in **, and the demand of ** tourist flow is enough to launch the first unique traditional Chinese medicine health center, seize the opportunity, and take the lead.
4. Business philosophy: The traditional Chinese medicine health center achieves comprehensive, targeted, quick and pure services through unique massage, moxibustion, medicated bath, fumigation, health tea, medicinal wine and other health projects. Natural therapy sub-health conditioning projects to meet people's health care needs and highlight the professionalism, branding and scale of the characteristic health center.
2. Traditional Chinese Medicine health care items
1. Massage, massage, and acupuncture;
2. Suspension moxibustion, moxibustion, cupping, and scraping;
3. Medicinal bath, fumigation, foot bath; 4. Health-preserving tea and health products; 5. Medicinal oil and medicinal wine; 6. Women’s beauty and body slimming; 7. Traditional Chinese medicine constitution dialectics, physical examination and consultation. 3. Marketing of Traditional Chinese Medicine Health Center 1. Market segmentation: a) Bosses over thirty years old, white-collar workers, government figures, bank staff, etc. b) Women aged 25 to 55, with above-average income.
c) People who pursue healthy and natural traditional Chinese medicine and the elderly.
d) People with sub-healthy conditions such as neck, shoulder, waist and leg pain, bone hyperplasia, etc.
2. Market positioning
A traditional Chinese medicine specialty health center uses mid-range prices, high-end services, and professionalism to serve guests, and is designed into a pyramid profit model. In other words, when designing a profit model, it is necessary to combine different products and services, which are mainly divided into two parts:
One part is projects without characteristics and universality, which serve as the bottom part of the profit pyramid. These services Most of them are low-profit or unprofitable. For example, foot baths and massages are available in many health care centers and can be consumed by ordinary people. Therefore, the prices of these services cannot be set very high. They are acceptable to the general public and are more expensive than medical institutions. It’s affordable and you can enjoy a good environment.
The other part is very distinctive and competitive projects, such as medicated bath fumigation, moxibustion, health tea, medicinal wine, etc. These products or services have the characteristics of traditional Chinese medicine, and customers’ cognitive benefits to them should be They have to be very high. As the top of the pyramid, they can be sold at a very high price, thus making profits.
Generally speaking, the "pyramid" profit model means that there must be both "huge profit" products and low-profit products, and it must have both high-end customers and mid- to low-end customers. When combined, Only by treating them separately can the comprehensive profit of the health center be achieved.
3. Environmental positioning
a) Overall style: The interior decoration is simple, elegant and fashionable, creating the best visual and mental enjoyment. A style that overflows with Chinese style (TCM is the quintessence of China, and appropriate use of Chinese style can give people a feeling of comfort and tranquility, which fits well with the theme of health care). (Revolving around Chinese classical style, uniform clothing (waiters’ clothing can be in Chinese style, such as cheongsam, Tang suit, Chinese tunic suit, etc.), leaflets, service project names and many other aspects to fully highlight it)
b) Health center environment promotion : As environmental promotion, mainly internal and external environment. The external environment can attract customers into the store, the title is eye-catching and easy to remember, reflecting the healthy elements of traditional Chinese medicine style; the internal environment can stimulate customer consumption and successfully retain customers. Mainly classical and slow-paced light music makes customers feel relaxed and comfortable. Plant essential oils are added to fill the health center with an intoxicating aroma of flowers and plants.
4. Promotion methods
1) Advertising promotion
Internet promotion: Promote our store in local forums, post bars, and Weibo by writing soft articles, press releases, etc. and services to build visibility. Auxiliary mass mailing (use QQ mail, because QQ users have a wide range of users) for promotion. If conditions permit, establish your own health center website, publish various information, and help customers answer questions online.
2) Door-to-door promotion
Because your customer base is mainly white-collar workers and bosses in some agencies. Therefore, in addition to advertising marketing, we must cooperate with personnel marketing. Build relationships with your customer base. For government agencies, you can discuss with the unit whether you can buy a consumption card in the form of a welfare card. Therefore, if this sales channel is the most important, it is mainly through relationship with customers to achieve network marketing
3) Regular promotion
Take advantage of favorable opportunities for product sales: new product launch promotion, popular item promotion During this period, member development and discount coupons are distributed. Important holiday promotions: New Year's Day, Spring Festival, Women's Day, Mother's Day, Teacher's Day, Mid-Autumn Festival and anniversary celebrations. Hold preferential activities during these festivals to develop membership and distribute discount coupons.
4) Professional promotion
Regularly hold a free class on traditional Chinese medicine health preservation, twice or once a week, in your own store, inviting bosses, leaders, white-collar people, Come here to learn about health and wellness. Develop your own customers. If you spread the word to ten, then the number of students will increase. The effect will be better.
IV. Management system
To achieve long-term development and retain customers for a long time, win a good reputation. It is inseparable from our internal management. It can even be said that internal management is our lifeline. Therefore, it is necessary to establish an operation and management system to achieve better economic benefits.
1. Daily management system, attendance system
2. Reward system, health system
3. Work flow system, behavioral etiquette system
< p> 4. Professional operating rules and professional service terminology5. Meeting system and training system
6. Personnel management and financial system
V. Investment plan
The total investment of this project is planned to be 10,000 yuan. It will take one year to build scale and reputation, two years to achieve profitability, and three to four years to recover the cost.
(1) Investment scale
1. Area: about 200-300 square meters
2. Layout: 1 front desk consultation hall
One Chinese medicine professional consultation room and one reception room
Professional health care rooms: (5 rooms for 2 people), 2 rooms (for 4 people), 2 deluxe single rooms, and 2 fumigation medicine bathrooms.
1 leisure tea room and product display area
2 women’s professional areas.
3. Personnel:
General person in charge: 1 person
Professional health technicians: 5-8 people
Front desk charge administrative period : 2 people
(2) Investment cost 1. Fine interior decoration of the house: 100,000 yuan 2. Purchase of health care facilities and equipment, furniture and home appliances: 60,000 yuan 3. Advertising, opening ceremony, public relations promotion: 3 10,000 yuan
4. House rent: 30,000-50,000 yuan/year
5. Staff salary: average 3,000 yuan per person/month 6. Health care and medical supplies, employee clothing, office Supplies, water, electricity, network, etc. 20,000 yuan per month. (3) Benefit analysis is divided into three phases:
1. After the museum is built and starts operating, the first phase is the investment period. It is necessary to invest in advertising and publicity, so that friends who need traditional Chinese medicine health care can have a cognitive process of our special traditional Chinese medicine health care center, which will take one year.
2. The second period is a non-return period, and members will join from this period. Each library has started operating normally, but the income and expenditure can only break even at best, and this period is one year.
3. The third period is the membership stability period and return period. During this period, all members are stable, new members are constantly joining, and retail customers will continue to flow; the benefits of the health center have begun to increase significantly. After the fourth year, the efficiency profit will increase by 30-40% every year.
The specific figures will be directly proportional to the funds, venues and facilities invested in building the museum, and are not listed here.
VI. Project Summary
Traditional Chinese medicine is a treasure of the motherland. Traditional Chinese medicine culture is deeply rooted in people’s hearts. The health-preserving effects of traditional Chinese medicine are deeply rooted in people’s minds. The practicality and professionalism of traditional Chinese medicine technology have been recognized by society. , especially her natural, environmentally friendly, non-invasive, and no drug side effects, showing a mysterious effect. We use the celebrity effect of famous schools and famous doctors to provide high-quality services to people who need and understand health care through professionalism and technology, so as to achieve profits for health care centers. Combined with the passenger flow of famous tourism resources, we provide a rich source of customers for our health care services. . Technology spreads the brand, management brings benefits, and the **TCM specialty health center project is feasible.
Business Plan? Herbal Health Club Part 3
Creation
Unit: Chengdu University of Traditional Chinese Medicine Clinical School
Project Name: Herbal Health Club
Person in charge: Wang Dongmei
Contact information: 18782979904 Business plan
Project name: Herbal Health Club Name of person in charge: Wang Dongmei
Team size: 7 people
Affiliation: Chengdu University of Traditional Chinese Medicine Clinical School
Unit address: No. 1166 Liutai Avenue, Wenjiang District, Chengdu Mobile phone: 18782979904
p>Email: 651505897@qq.com
MSN/QQ:
1. Project background
1. Entrepreneurial background and project brief description
2. Team Overview
3. Profitability Forecast
2. Entrepreneurship Project Description
3. Market Survey and Analysis
p>IV. Development Strategy Catalog
V. Business Partners and Financing Plan
VI. Key Risks, Issues and Assumptions
1. Key risk analysis
2. How to deal with or avoid risks and problems
7. Sales analysis
1. Price strategy
2 , How to maintain normal cash flow
8. Hypothetical benefits that the company can provide
Attachment
Entrepreneurship annual financial forecast
Creative background
1. The creative background of this business plan and a brief description of the project:
In pursuit of a high-quality life and a green and healthy life, people are paying more and more attention to health and family.
Your own life and health care, and herbal health care came into being. It uses some natural herbs to regulate the human body. It is a green, environmentally friendly, non-toxic, harmless, purely natural health care product with no side effects on the human body.
The Herbal Health Club will also invite famous old Chinese medicine practitioners to sit in the hall to conduct one-on-one understanding and consultation with customers
and provide professional health care knowledge.
2. Team overview:
The majors are exactly related to this, including traditional Chinese medicine, Chinese and Western medicine, and medical cosmetology. Therefore, we often deal with these herbal plants and learn their properties. We understand their various medicinal properties and their health care effects on the human body. We like traditional Chinese medicine, which is a rich wealth for the Chinese people. We hope to use the knowledge we have learned to carry forward our national quintessence. Most of our teachers are famous old Chinese medicine practitioners. They have been engaged in clinical work for decades and have rich clinical experience. You can give us guidance and let us know more about herbal health care.
Our team divides labor into processing and sales respectively, mainly focusing on these two aspects.
Sometimes, we will go to various hospitals in Chengdu to study, accumulate more clinical knowledge, deal with various patients
and understand their physical conditions. So that we can provide better services to our customers in the future.
Our teachers can provide us with help, and we can also cooperate with schools to train some family health care personnel. They can use our health care products to care for themselves at home, saving time and effort.
3. Profitability forecast:
Easily accepted by customers. The most important thing is that it is easier to be recognized by partners because it solves these problems, so the three-year development plan is to open three stores. The initial profit of each store is 50,000 yuan, and the profit from supplying products every month will be 20% in the future. According to conservative predictions, the monthly net profit will be 2,000 yuan, and the franchise profit will be more than 100,000 yuan in three years.
Entrepreneurship project description
Learn about beauty and skin care, a new concept of safe and green skin care. In the early days of starting a business, we had dedicated personnel to purchase raw materials for products
, which mainly included health-care flowers, such as lavender, tulips, lilies, etc. and probiotic herbs
(in the middle and later stages we will set up its own raw material base).
Hire a number of experts in medical cosmetology to form a team of experts to develop a product based on the purchased raw materials and equipped with relevant advanced research equipment. The products are mainly skin care products and cosmetics. Compared with some products on the market, its characteristics are that its raw materials are natural, green and environmentally friendly, and the effects are significant, making it easier to win the favor of consumers.
For all age groups with beauty and skin care needs, our requirement is to ensure that the products are targeted. Separate men and women and all age groups. According to the emphasis of the essence ingredients contained in different flowers and plants on the direction of skin care, the products are matched to discover the pertinence of the products and enhance their use. Effect.
In addition, our company has another significant feature: it is specific in the use of its products
The vast majority of skin care products on the market today simply emphasize application or spraying, while ignoring some more effective ways of use. Our company will specially hire traditional Chinese medicine experts. After training them, they will integrate acupuncture, fumigation and other methods of traditional Chinese medicine into the use of products. We will also accept free consultation from customers and guide customers on-site at the company.
Customer’s use of the product. In order to attract customers, the company has established membership systems, prize sales, and held preferential promotions during holidays and other measures.
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