In a progressive society, more and more places need to use business plans, which plays an important role in attracting the needed human resources and rallying people's hearts. Presumably many people are worried about how to make a business plan. The following is my carefully compiled innovative business plan for new media operation (5 selected articles), which is for reference only and I hope it will help you.

New Media Operation Innovation and Entrepreneurship Plan 1 I. Background

There are still many sub-sectors in the Internet finance industry that can be cut in and innovated. Last year, I thought about transformation and cut into the tourism finance industry. Later, for other reasons, I extracted some business plans written before and shared them with you.

After nearly two years of rapid development, the industry has spawned a large number of P2P platforms, but the concentration of the industry is getting higher and higher, gradually forming a national and regional oligarchy, and the competition in the whole industry is gradually becoming fierce, but also full of opportunities. The customer acquisition cost of the whole industry has also been pushed to a very high level. At present, the cost of acquiring an investment user in the industry has exceeded 3,000, while the per capita investment amount is only 30,000 to 50,000, not counting the loss of users. Therefore, if we want to get 1 10,000 effective investment users, the marketing cost will exceed 30 million, which has not taken into account some additional expenses such as personnel cost and rent.

The difficulty in getting customers in the industry is actually the result of blind imitation and over-marketing. We take cooperation with travel agencies as a starting point, give credit to travel agencies, and locate this group that pursues freedom and happiness after 1980s and 1990s. On the one hand, we will stage tourism consumption finance, on the other hand, we will manage their money and make a travel fund. Save them money and facilitate their travel. At the same time, the late development of app, cut into tourism socialization, design high-end routes, and tailor-made tourist routes for users.

Second, the industry analysis

At present, the number of users in the entire p2p industry is nearly 2 million, and the number of Internet financial users has exceeded 654.38 billion. According to iResearch statistics, more than 90% of Internet finance users are post-70s, post-80s and post-90s, and these people not only have the habit of Internet finance, but more than 60% of them are parents for the first time, because when the competition in the Internet finance industry is becoming increasingly fierce, the industry is not lacking in innovation. Similar to the baby wallet positioned as a new father and a new mother, it is positioned as the handy savings of Jiufu, a moonlight family, and a worker's treasure of noah wealth, a senior white-collar worker and a middle class.

Baby wallet is specially designed for new parents who have Internet financial habits. Its positioning is the emotional marketing of parents who love their children. After being online for one month, it quickly gained more than 65438+ 10,000 registered users. There is not too much marketing promotion, just relying on friends' recommendation and viral marketing. When they quickly accumulate users, they can cut into the maternal and child e-commerce market in the future.

At present, the existing 1 100 million internet financial users are also the main users of the tourism market. According to statistics, more than 70% of the post-80s and post-90s travel more than once a year, while the domestic tourism market has an existing market share of nearly 3 trillion. More than 50% of post-80s and post-90s consumers travel more than twice a year. These users have a good credit environment and a certain repayment ability and willingness, including the current Tuniu. Including Huaxia Bank, Shanghai Pudong Development Bank has also begun to cut into travel agencies and cooperate with some large domestic ota companies to provide credit to its users.

At present, the market development of China's consumer finance is less than 30%, far below the level of Europe and the United States. Now, a large number of real estate companies, e-commerce companies and banks are already laying out and carefully reclaiming this blue ocean. According to the statistics of iResearch, the domestic consumer finance market will reach 27 trillion in 20 17 years. Tourism consumption finance will occupy a relatively large market share.

Third, our development direction.

Different from other Internet financial platforms that focus on tourism segmentation, a considerable number of Internet financial users, who are also tourists, cut into the tourism industry in stages through tourism consumption, increasing extra income for a large number of travel agencies, expanding the market and increasing profit points. At the same time, managing wealth and assets for tourism users can make their wealth appreciate, which can facilitate their next trip. However, our platform is only an intermediary. Later, high-end tourist routes were developed to customize services for tourists.

In the later stage of the platform, an app will be developed, and functions such as making friends socially and applying for a travel agent by self-recommendation will be added. Through social ways and time sharing, it greatly increases the interest of travel, at the same time increases the brand of the company, increases the viscosity and usage frequency of customers, and precipitates a lot of content.

China tourism has experienced self-help tour and group tour. At present, the public has reached a certain level of affluence, so they are more in pursuit of spiritual experience, high-end tourism, vacation and leisure, and even such travel agencies. Relaxed and lively travel mode will be the mainstream in the future.

We plan to achieve a turnover of over 65438+ 1000 billion yuan within one year. Based on an average of 5,000 transactions, we need to achieve more than 200,000 transactions. In the early stage, we mainly cooperated with travel agencies, so it is easy to expand the scale. In the later stage, in addition to the phased products of tourism consumption, financial products can also be designed for the arrears of travel agencies and hotels, which can better penetrate into the tourism industry.

Fourth, the company planning

In the early stage, the company mainly developed mobile phone WeChat, cooperated with travel agencies, designed financial products and set up a marketing team. At present, the mobile Internet has become a trend, and mobile phones connect people with various consumption scenarios. Through the cut-in of mobile WeChat, we can get traffic and users through product innovation and new media marketing, and connect all travel agencies through this product. The initial plan of the team is 8- 10 people, including business personnel negotiating with travel agencies, new media operation, customer service, financial product design, risk control personnel, art technicians, etc.

Verb (abbreviation for verb) Proportion of each business segment

In the later stage, we will design high-end tourist routes, increase new profits by organizing tours and other all-round services, and develop an app with the functions of tourism socialization and community sharing, and encourage users to be active through the points system and tourist coins. The accumulated travel money can be exchanged for some outdoor products and even rewarded for free travel. Through the sharing of words, pictures and travel diaries, there is a lot of content in the platform, which can be spread and marketed through WeChat and self-media.

It is planned to realize the turnover of 1 100 million yuan within the year. At the same time, it has 10-20 self-designed exclusive tourist routes, with more than 1000 trips and more than 654,380+million users. At the same time, venture capital will be introduced for the A round. Then expand the market, including setting up its own risk control team, collection team, marketing, brand, and cooperating with tourism real estate companies to design holiday tours and other products. I hope to keep the balance of payments within one year and occupy a certain market share. And can continue to make profits.

Analysis of profitability of intransitive verbs

According to our planned transaction volume of 65.438+0 billion and 4% interest margin, the gross profit we can get from travel agencies can reach 4 million, and the customized route is calculated at 6,000 yuan per person, with a gross profit margin of 654.38+05%. The gross profit is nearly 900,000. It is conservatively estimated that the income can reach 500-100000 within one year. According to the calculation of 10PE, venture capital was introduced in round A, and the company's valuation exceeded 100 million.

If capital is introduced in the later stage, it will accelerate the introduction and development, expand business, especially get through travel agencies all over the country. Different from Tuniu, we started as a tourist consumer finance, and later we can integrate lines to provide value-added services. According to the forecast, we can break even within one year. Compared with domestic ota companies, we have a very clear profit model from the beginning, which can differentiate competition instead of falling into the strange circle of burning money to obtain users. The later business segment can also involve cooperation with hotels, tourism real estate, holidays and other projects to create additional value for users, but it is only expected for the time being, and its income-generating capacity is unpredictable.

At present, the penetration rate of domestic online travel companies to the tourism industry has not exceeded 10%, but it has exceeded 50% in European and American countries, and there is still much room for improvement. With the continuous improvement of domestic income level, outbound travel and high-end customized travel will break out in the future. Among them, the market share of tourism consumption finance, outdoor and holiday tourism will continue to increase. In the next decade, tourism will be a rapidly developing industry.

New Media Operation Innovation and Entrepreneurship Plan 2 I. Background and Project Analysis

(1) background environment analysis

After a recent in-depth investigation of Nanning's real estate market, we know that Nanning's real estate market has broad prospects and huge advertising space. Since the beginning of this year, Nanning and its surrounding areas have continuously launched new real estate projects, which have improved the overall level of real estate development compared with previous real estate development in terms of overall planning, supporting facilities and marketing services. It can be said that half a year is like a day. Because each project in order to win market share, in addition to its own hardware facilities, it also racked its brains to come up with new tricks on the price and payment methods of real estate, which are reflected in advertising. The real estate advertising war in Nanning's major newspapers and TV stations reflects the fierce competition in Nanning's real estate market.

(2) Project analysis

"City Garden" should be a comprehensive community integrating apartments, office buildings, student apartments, residences and businesses. It covers an area of 5.53 hectares on land. This building has multi-storey houses and high-rise apartments. The overall planning is in line with the functional zoning of Chengbei District in Nanning.

First of all, in the city of Nanning, Chengbei District has always been the cultural center, and there are many universities around the urban garden project. The project is adjacent to Guangxi University, the largest university in Guangxi, and there are cultural and educational places such as Nanning Vocational College, Finance College, Business School and Nanning No.8 Middle School in the north of the city. The resulting cultural atmosphere is absolutely incomparable to other urban areas.

Secondly, the business in Chengbei District is not systematic, and the supporting facilities in the area are outdated, which is in great contrast with the upward trend of commercial development in Nanning. As an important link in the project construction, the construction of commercial plaza will upgrade the commercial environment of Chengbei District to a higher level in the next few years. In the future, the perfect commercial and commercial facilities of urban gardens will not only cover the community itself and its nearby areas, but also become the commercial and commercial center in the north of the city.

At the same time, Chengbei District, as the gathering place of emerging science and technology industries in the city, is accelerating its development after a long period of precipitation. The existing high-tech industries have developed because of the overall development of Guangxi's economy, and the following high-tech industrial companies will also grow up on the premise of relying on the "development route of science and technology in colleges and universities". Therefore, as a high-tech representative, the demand for mature business districts in Chengbei District is increasingly apparent. The commercial function of urban garden project is the inevitable trend of the development of the whole northern part of the city.

To sum up, the urban garden project will become a commercial center in Chengbei District, a cultural residential center in Nanning and an emerging commercial center in Nanning in the next few years because of its accurate market positioning and perfect functional support.

Second, the media objectives

Establish the real estate image of "urban garden" and let more consumers know, understand and buy "urban garden".

1, set the target buying group.

In view of the comprehensiveness and diversity of urban landscape projects, advertising promotion should be divided according to customers' own functions:

Grade A home buyers:

Buyers are people who buy houses to live in, and they pay more attention to the comprehensive functions of real estate in housing consumption, such as communication, culture and education, and peripheral facilities. Moreover, when choosing, customer groups will self-evaluate their own economic affordability and living habits, so as to decide whether to implement the purchase behavior.

Type b housing investors:

This customer group is not as sensitive to housing prices as the previous group. Its housing consumption only pays attention to short-term investment and long-term investment in housing.

Class C short-term housing consumers:

Strictly speaking, these consumer groups are not part of real estate consumer groups, but should be the next consumer group of housing investors. However, in advertising promotion, it has great influence on the project and has a wide range of public opinion communication capabilities. Therefore, in the process of advertising promotion, this group has also been considered.

2. Media advertising language

"New Value Real Estate, New Culture Cause"

Third, media strategy.

1, media selection

Nowadays, there are many kinds of advertising media, and they are endless. At present, the media are classified as follows: reading materials, printed materials: newspapers, magazines, leaflets, car bodies, road signs, direct mail audio-visual materials: television, radio and telephone.

Telecommunications: SMS, email, online activities: public welfare activities, sports events, exhibitions.

According to the target customers of the "City Garden" project, according to the factors of high cost performance and brand creation, this paper puts forward some suggestions on the project advertising integration and promotion planning, and takes the media as the promotion media:

Tv category:

Nanning TV, Guangxi Satellite TV

The above two TV media are the TV media with the highest ratings in the project area. Any TV station has a fixed audience in Nanning during a specific period of time. Therefore, the above TV media should be the first choice for TV advertising. Newspaper category:

South China Morning Post: At present, the flagship of Guangxi newspaper industry has a wide readership and the largest daily circulation in the whole region, which is enough to form a large-scale propaganda offensive. Therefore, in the promotion process of various real estate projects, South China Morning Post must be the first choice.

Nanning Evening News: There are a certain number of subscriptions, including many readers who are quite influential in society. Guangxi Daily: It's similar to Nanning Evening News. Radio station:

Nanning Radio Traffic Music Channel: the radio station with the highest listening rate and the largest coverage in Nanning;

In Nanning, no matter whether you take the bus or not, you will see the figure of the bus. Moreover, the cost of body advertising is a one-time investment, which is relatively low and lasts for a long time. Therefore, it is suggested to carry out body advertising on the main bus lines in Nanning and the bus lines from the urban area to the project site. Specific buses: 3 1, 14.

SMS: operated by company employees. Gift:

Set up small gifts in the sales department. If there is a project logo doll, a small key chain. Send fashionable handbags, trinkets, etc. At exhibitions and trade fairs.

New Media Operation Innovation and Entrepreneurship Plan 3 I. Participants and Division of Labor

Second, the current development status and trend analysis of new media

New media was born in the media technology and information revolution, and it is beneficial to the audience in the form of "open symbols". The two-way interaction, grass-roots nature and autonomy of communication are its essential characteristics, which subvert the right to produce information. The network is a personalized platform, and everyone has the opportunity to make and share new content, which has its own originality and originality. This laid the foundation for our service and also brought opportunities.

2. 1 Main performance of new media development in China

2. 1. 1 The technical support system of new media is becoming more and more mature.

2. 1.2 The consumer base using new media is large.

2. 1.3 new media terminals have become quite popular.

No media communication is better than today's new media communication, and the terminal equipment of new media has become quite popular. This is not a government plan, but the market is formed automatically. Most people with reading ability have terminals for reading new media.

2. 1.4 The content spread by new media is increasingly rich.

Internet provides rich content and brings spiritual enjoyment.

2. 1.5 The market of new media has reached a certain scale.

2. 1.6 The market competition is becoming increasingly fierce.

2. 1.7 The state attaches importance to the construction of public platforms for new media.

The government's support is gradually increasing, and the state is vigorously building an important platform for new media, organizing and implementing major projects, and promoting the construction of new media platforms such as radio and television, publishing and digital publishing.

2.2 the development trend of new media

2.2. 1 diversification

Li Zhiheng, the media godfather, once replied to the reporter: "The emergence of the media is to make people's lives better, so the media should make consumers, readers and viewers better. This is the meaning of his existence. As for what kind of lifestyle, it must be very diversified, and so are our consumers. Everyone's needs are different, so there are many main ways. "

New media forms are becoming more and more abundant. At the same time, it will involve the influence of human society, new media development and people, new media development and cultural tradition, new media development and intellectual property protection, new media development and national technology policy, new media development and media market, new media development and globalization and so on.

Scale and specialization

Further media integration

2.2.4 Interaction and autonomy have been strengthened.

2.2.5 From resource expansion to value expansion

2.2.6 Media internationalization

2.2.7 Information fragmentation

Third, the target consumer audience analysis

Weibo led the arrival of the all-media era of Web3.0, and the fission communication in Weibo changed the traditional information communication mode and realized the rapid information communication. Weibo, with its low threshold, convenience, equality, interaction and multimedia format, provides users with high-quality experience and is favored by more and more people. Weibo's fission communication mode, the characteristics of target audience and the diversification of use demand have opened a new chapter in audience marketing and provided a favorable marketing communication platform for audience marketing.

3. 1 Basic characteristics of audience

According to the research report recently released by iResearch, the audience in Weibo presents the following basic attributes.

3. Weibo frequency analysis of1.1.

According to the survey data of DCCI20 14 in the first half of the year, users in Weibo use Weibo the most frequently. The data shows that Weibo is more loyal, and more users tend to use it every day. The number of people who use Weibo is about 4 1.7% every day, 26.9% every two or three days, and 6544 people who use 1-2 times every week.

3. 1.2 Loyalty and Cognitive Analysis

The proportion of users who use only one company in Weibo is 4 1.9%, and the frequent use of users is more concentrated in a Weibo, which shows that the loyalty of users in Weibo is generally high.

3. 1.3 gender analysis

Female users are generally more aware of Weibo than men. Female users think that Weibo can express her feelings anytime and anywhere and pay attention to what she wants to pay attention to.

Judging from the awareness of Weibo, female Weibo users are generally higher than men.

3. 1.4 purpose analysis of using Weibo

Weibo users use Weibo mainly to record their feelings, find like-minded groups and discuss like-minded topics. Users use Weibo as an instant messaging platform.

3. 1.5 analysis of differences in the purpose of using Weibo.

The proportion of female users in "recording their own mood, entertainment, leisure, and understanding the latest events to avoid falling behind" is higher than that of men, indicating that women pay more attention to life than men in using Weibo. On the other hand, men are higher than women in "exchanging work, learning experience, making new friends and expanding contacts", which shows that men pay more attention to career development than women in using Weibo. Judging from the purpose of using Weibo by users with different educational background, recording the mood is the main purpose of using Weibo by users with different educational background. 30% of high school/junior high school users and below regard Weibo as a tool to kill time, and 8.5% of Weibo users with master's degree or above regard Weibo as a platform to publish information on supply and demand of goods/services.

3. 1.6 age analysis

Weibo users of different ages also show obvious differences in the purpose of using Weibo. After 90s, users in Weibo showed a highly diversified and centralized trend in the purpose of using Weibo, and the proportion of recording mood and entertainment breaks was higher than that of Weibo users in other age groups. However, post-80s users have a higher proportion in recording mood, entertainment and leisure, while post-70s users prefer to use Weibo to make new friends and expand contacts.

3. 1.7 Other analysis

There are significant gender differences and characteristics between men and women in Weibo.

There are obvious educational differences among users in Weibo. People with higher education pay less attention to entertainment and spend more on business and study.

New Media Operation Innovation and Entrepreneurship Plan 4 I. Marketing Purpose

Disseminate enrollment information and stimulate news communicators to feed back students.

Second, the method

Through the form of task release (regular tasks and temporary tasks required for emergency registration), we will attract users to help us push messages on our mobile phones with physical rewards.

Detailed method:

① Friends circle

② Search nearby people function and virtual positioning function.

Third, the effect prediction

If the strategy is put in place, a school can be covered in one day.

Fourth, the time required.

Prepare one week in advance and lay out one month.

Preliminary preparation of verb (abbreviation of verb)

1 circle of friends: each school needs at least 20 students as trustees to be the first information disseminators.

(2) Search for nearby people:

(1) The location of students should be detailed, and the location that can be determined on the map should be determined within 200 meters.

⑵ Need at least 50 (mobile phone numbers) for layout.

Risk of intransitive verbs

If the publicity strategy is unattractive, it will lead to an increase in negative impressions and affect the enrollment of two or two books.

Seven, the required personnel

Friends circle promotion 10 people, search nearby people to promote 3 people.

First of all, through accurate user analysis, we can achieve a three-dimensional, high-speed, convenient, low-cost and high-effect promotion result by using the functional marketing of mobile phone WeChat and the high-speed communication of friends circle, so that the information we push out can spread quickly in a cost-free and high-speed way. With generous and attractive material rewards, the promotion effect can be doubled. In the end, it will achieve a well-known promotion effect, so that our brand awareness, exposure and reputation can be spread and amplified to the greatest extent. Attract users to help us push messages through in-kind rewards. With the effect of viral spread, a wave of "soliciting comments and winning the grand prize" quickly blew up among teenagers in Songyuan City.

Eight, marketing characteristics

A three-dimensional: WeChat can describe information in the form of text, pictures, voice and video with the help of various multimedia technologies, so that potential customers can receive information more vividly and directly.

B, speed: The most striking feature of WeChat is its fast spread. A fiery WeChat can reach every corner of the WeChat world in a short time after it is launched on the WeChat platform.

C. Convenience: WeChat marketing is superior to traditional promotion, without strict approval, saving a lot of time and cost.

D extensiveness: the viral spread of fans combined with prize incentives can make the information spread geometrically.

Nine, marketing methods

1, WeChat rectangular square array layout

Through multiple Wechat online at the same time, arranged in a rectangular square, we can accurately analyze and lock the position of the target customer by using the two functions of Wechat, namely, searching nearby people and virtual positioning, and set the virtual positioning of Wechat in the main position of the target customer, so that when customers search nearby people, they can grab what we set. We use 50, with the same head, name and signature, one every two kilometers, covering the whole city. No matter where the user searches for people nearby, our settings will be displayed on his mobile phone. Even if curiosity drives users to click, our free advertisement will be seen by users, which can be said to be a low-cost and efficient way to promote new mobile media.

2, friends circle comments

Our public platform subscription number publishes prize information and attracts users to help us push the news through physical rewards. With the effect of viral communication, information can be widely spread among young people in Songyuan city quickly, and there has been a trend of "soliciting comments and winning prizes". The specific way is as follows.

(1) posted a number of task information on the PC website and mobile website of Cai Ying Education. The degree of difficulty is self-determined, and users can receive prize-winning tasks according to their own conditions and completion. The prize-winning task first shows our main push information, and then forwards the collected prize-winning information: "Pay attention to the official account of Cai Ying Education WeChat and collect 100 comments to get a smart phone provided by Cai Ying Education. After the collection, you can use my mobile phone WeChat to receive the prize of Cai Ying Education. Screenshots are not supported (comment information: educate talents and grow up with young people with ideals! )"

(2) Hold summer camps and winter camps, and pay attention to, forward and collect a specified number of comments to get free participation opportunities. Eating, drinking and having fun are all free (series marketing can be carried out during the period).

(3) Those who pay attention to and forward this information can get a seven-day free study opportunity at the highest level of elite education for free. (The learning content includes: PS portrait, basic production process of website, etc. )

X. Target customer analysis

First of all, our target in customer orientation is 16 to 20-year-old young people, who are mainly distributed in junior high schools and senior high schools in cities. Therefore, our customer orientation (WeChat virtual location) is mainly located in middle schools and high schools in the city. Through the WeChat rectangular phalanx, covering the city roughly, we found those teenagers who dropped out of school at home.

Another feature of these teenagers is that, in addition to using the basic chat function of WeChat, they are also willing to use entertainment functions such as drifting bottles and finding people nearby, and through these functions, they can find chat friends online and kill their spare time. Another most important function is the circle of friends, through which you can share your life and vent your feelings. And have a lot of time and energy to organize and participate in some circle of friends marketing activities. For example, collect praises and exchange prizes. Therefore, we should not only make use of the nearby people function of WeChat, but also make full use of the marketing function of the circle of friends.

New Media Operation Innovation and Entrepreneurship Plan 5 (1) Planning Purpose

Through this enterprise planning activity, one is to show the corporate image and promote more customers' cognition and understanding of your enterprise; Second, it plays a promotional role, which can make the little angel spread better, attract more consumer groups and deepen the impression of this brand in the minds of consumers; In the layout and post-implementation, comprehensively evaluate and eliminate every detail and safety to ensure the efficient promotion of the little angel brand. We strive to achieve a high sensational effect, which can improve the visibility and efficient promotion of enterprises.

At the same time, we also thank your company for giving us a platform to show, and we will do our best to do every detail and strive for perfection. Our company can take this opportunity to produce catch-up effect and improve its popularity in the same industry.

(B) the significance of planning

1, internal function: mobilize the enthusiasm of the company and improve cohesion through this activity.

2. External function: improve and strengthen the angel image in consumers' minds, expand brand image and promote sales. Clarify the main points and summarize the characteristics and principles of WeChat marketing. Make peace and friendship, and promote the company's marketing promotion and market development. Strengthen management and realize sustainable management.

(3) Planning objectives

Through this planning activity, the dominant position of Little Angel brand in Shijiazhuang market will be established, and its market position in other parts of Hebei Province will be consolidated.

(4) Planning process

This planning is personally led by the design director of our company, and it is a planned and purposeful behavior. Our company has made a plan through the following aspects.

1, market environment analysis:

In-depth and detailed analysis and research on the advertising environment, clear the requirements of the overall sales of the enterprise for advertising, and master the advertising influencing factors in all aspects outside the enterprise, so as to correct the positioning of products in the market and determine the position of advertising in the market.

2, product analysis:

Have an in-depth understanding and research on angel products, master the personality of products to determine the necessity of advertising products and how to advertise.

3, establish advertising objectives:

The head of the little angel advertising department will establish the advertising target with us on the basis of summarizing the advertising environment and advertising products.

4, establish the advertising theme and creativity:

Through the investigation of market and product characteristics, combined with advertising objectives, the advertising creativity is refined.

5, research and determine the advertising budget:

The advertising budget within the scope of enterprise tolerance is a possible advertising activity.

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