Customized tourism is a very popular foreign tourism method. It is a tourist-led design of the tourism action process based on the needs of tourists. In layman's terms, it is a way of traveling that customizes the itinerary according to your own preferences and needs. The characteristic of this model in the industry is that it weakens or eliminates middlemen. It can bring the most personalized service to tourists. It has been introduced into China and is in the development stage. At present, customized travel has derived a higher form of travel, creative high-end private customized travel. Early customized tours have higher requirements for tourists. Generally, tourists need to have a certain understanding of the travel destination and propose a preliminary travel plan on their own. The current mainstream creative customized tours in Europe and the United States focus more on enjoyment. Tourists do not need to know much about the destination, or even do not need to know the destination clearly. Creative and customized service agencies understand the individual characteristics of tourists, such as interests and hobbies, traveler's situation and budget, and can create a customized package for travelers. A series of unique creative itineraries. For example, for adventurous tourists, we have designed a real-life 007 new Bond character experience tour; for single men and women, we have designed a Shakespeare-style romantic dating tour of England; for families traveling together, we have designed Where Are We Going, Dad? A family-friendly itinerary for the station.