Demand goes from low to high.
Physiological needs, safety needs, social needs, respected needs, self-achievement needs.
From the analysis of the domestic situation, the physiological needs and safety needs have already been met.
Social needs: products are similar to QQ, WeChat and other dating products.
Need to be respected: Internet products that can be praised and satisfied, such as Tik Tok and Aauto Quicker.
Self-fulfilling needs: this is what I want to discuss. I don't think there are any well-known products or enterprises in China that can do this at present.
Referring to Starbucks' previous marketing case of turning losses into profits, I will establish a Starbucks idea, establish customer activity through consumers' participation, draw valuable business improvement measures from consumers' suggestions, establish a reasonable business model and strategic layout from the perspective of meeting consumers' needs, and finally realize the profitability of enterprises.
Consumer loyalty is the most valuable to an enterprise. How to build consumer loyalty? Product quality, product price, product novelty? In the end, whether the product can meet the changing needs of consumers, whether the enterprise can really listen to the opinions of consumers from the perspective of consumers and realize the creative opportunities of consumers' creativity.
Consumers will buy products because idea is respected, and consumers are more inclined to participate in the life cycle of a product themselves. Anyway, I think the Xiaomi ecological chain can refer to Starbucks' marketing model.