ByteDance founder Zhang Yiming
Yes, this is the core reason why today's headlines can become more and more powerful. In short, two words: algorithm. Powerful algorithms make today's headlines a "worm in the stomach" for users.
It is said that the rise of headline APP today must be combined with social background. With the rapid development of mobile Internet and the popularization of intelligent electronic products, the era of information explosion makes people urgently need to get what they are interested in from massive information, and at the same time, people are becoming more and more impatient and fragmented when reading.
Zhang Yiming is in front of ByteDance office building.
Therefore, the intelligent analysis and automatic recommendation of information content under the algorithm caters to people's fragmented reading needs, saves the time for users to screen information, and makes people accustomed to using today's avatars to obtain information.
After gaining a large number of users through today's headlines, ByteDance didn't stop, and continued to invest in incubating new apps, including Tik Tok, Watermelon Video, Wukong Q&A ... each of which achieved corresponding success.
ByteDance office building
It is also worth noting that today's headlines have trained the best growth team hackers in China. This can increase the activity of users and improve the conversion rate of users. Therefore, users can continue to grow and the cost is low.
What is growth hacking? Is to use A/B testing, search engine optimization, email recall, virus marketing and other technical means to obtain market data to support marketing and achieve marketing goals.
The key is that the headline has found its own profit model, which can turn the traffic brought by users into cash. Companies with strong liquidity are more likely to obtain high valuations, and they can use the capital market to make the company develop without financial concerns.