Taobao live broadcast operation: If you look at fans or the event itself from different angles, you will find that it is not as difficult as imagined. During the live broadcast process, regard genius as rational consumption and lunatic as impulsive consumption. Different audiences or fans just need targeted guidance.
1. There will inevitably be ups and downs in life, and the anchor’s emotional instability will be felt by the audience. During the communication process with fans, failure to control one’s emotions will also damage fans’ trust in the anchor. Like.
2. Interaction with fans is an important data indicator. The interaction process is actually a kind of emotional communication, whether it is the interaction in the live broadcast, the communication among the fan group, or the fluctuation of one's own mentality. , etc. will all produce emotions. The quality of emotional management determines fans' loyalty to the anchor.
3. Don’t be shy, be brave and show off your strengths. Fans only have limited time to understand. Quickly show off your strengths and the company’s strengths. Continuously strengthen soft and hard strengths. Trust is built on the brand. Rather than personal charm.
4. Sales, the best state is that you can sell with zero inventory and make a profit, the cost is almost zero, just go with the volume, don't think about hoarding goods yourself and maximizing profits. If it cannot be sold, it is inventory or overstock.
Extended information:
Notes
1. Sell finished products, real finished products, but finished products in the hands of consumers. Packaging box, certificate, otherwise it is a semi-finished product. The last thing we sell is after-sales service, and what we sell is exceeding customer expectations.
2. Regarding trust, once trust is destroyed, the live broadcast room is dead. Never underestimate the trust in the live broadcast room, don’t do things that damage your image behind your back, and do things that make fans look good.