1. Tipsy series

Product name: RIO tipsy - 3.8 degrees and 3 degrees colorful pre-mixed cocktails; alcohol content: ≥3.8%vol, 3.0%vol.

Drinking crowd: young people aged 18-28 who are passionate, individual, innovative, love life, and are willing to make friends and get together.

2. Classic Series

(1) Product name: RIO original flavor - 5 degree lemon flavored vodka cocktail; alcohol content: ≥5% vol.

(2) Product name: RIO original flavor - 5 degree grapefruit flavor vodka cocktail; alcohol content: ≥5% vol.

Drinking crowd: Mainly those born in the 1985s and 1990s, radiating from the post-80s generation, young and mature men and women who pursue a certain quality of life.

3. Strong refreshing series

(1) Product name: RIO strong refreshing - 8 degree lemon flavored vodka cocktail; alcohol content: ≥8% vol.

(2) Product name: RIO strong refreshing - 8 degree Carman orange flavored vodka cocktail; alcohol content: ≥8% vol.

Drinking crowd: Mainly men who have daily drinking habits, with trendy taste, mature humor and other characteristics.

Extended information

The name RIO comes from an inadvertent conversation between the founder of RIO and his chief bartender, Gustave, an Italian-Brazilian.

In 2002, RIO successfully developed a pre-mixed cocktail recipe suitable for the Asian market.

In 2003, RIO pre-mixed cocktails suitable for Chinese consumers were officially born.

In 2004, RIO settled in a modern garden-style production base covering an area of ??30,000 square meters.

In 2005, the market was fully developed. RIO's pre-mixed cocktails quickly became widely recognized among urban young people, starting the fashion trend of pre-mixed cocktails in China.

In 2007, we completed the triangle marketing layout with Shanghai as the center, radiating to the Yangtze River Delta; Guangzhou as the center, radiating the South China and Central China markets; and Beijing as the center, radiating the North China and Southwest China markets.

Reference: Baidu Encyclopedia: RIO Cocktail