Chinese Valentine's Day activity planning case Chinese Valentine's Day activity planning case 1

1. Activity theme

We love each other and love Chinese Valentine's Day most

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2. Event time

August 10th - August 20th

3. Planning purpose

1. Differences in the Qixi Festival Valentine's Day, from the scope of communication to the organization of activities, is based on the love between husband and wife.

2. The theme of the entire planning revolves around "emotion, love, family" to achieve the integration of activities and marketing activities. < /p>

Do you still remember your first group photo? Do you still remember the promises you made when you faced your relatives and friends?_x "My Love and I" large-scale collection event has begun, and collection starts from now on The earliest wedding photos, the earliest wedding promises... After the event, the wedding time will be scheduled sooner or later according to the photo shooting date.

The earliest 5 wedding photos, the owner of each photo will be rewarded_x exquisite gift worth 200 yuan;

The earliest 5 wedding promises, the owner of each promise will be rewarded_ x Exquisite gift worth 200 yuan.

Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person)/Promise will be handwritten and signed by the customer, and will be made into a display stand and placed on the Zhongxing Plaza event site for display.

Person in charge:

2. We love each other and love Chinese Valentine's Day the most - _x Pedestrian Street clothing items are currently priced at a 23% discount for a limited time. (August 18th - 20th, limited time discount, announced on live broadcast)

The pedestrian street is responsible for negotiation and implementation.

Contact person:

3. We support each other and love the Chinese Valentine's Day the most - _x large-scale theatrical performances and exciting live events.

August 17th to 19th, _x Liuhe Plaza wedding show;

August 17th to 19th, _x Zhongxing Plaza wedding show;

August 12th and August 19th, _x Zhongxing Plaza Yuandu Liuyun - Century Thai-Chinese Cultural Year series of activities;

Person in charge:

4. Help each other, and finally Love Chinese Valentine's Day - Thousands of paper cranes represent sincerity

_x Xintiandi Pedestrian Street has thousands of paper cranes to welcome the Chinese Valentine's Day. In the early stage, _x employees can fold them by themselves, and the materials used will be reimbursed by the company. On the Chinese Valentine's Day, they can be on-site Prepare paper and pens for paper cranes. Customers can fold the paper cranes themselves under the guidance of the staff to express their prayers for love and a happy life. Finally, they will be hung on the pedestrian street - Zhongxing Plaza. scope.

Notices will be issued on the afternoon of August 7, requiring pedestrian street employees to fold paper cranes first.

Person in charge:

The first stage: registration stage 8 From August 10th to August 26th

Interested persons can register at the _x main service desk, Century Taihua Plaza main service desk, and Sino Supermarket service desk;

The second stage: the blind date stage

On September 2, a large-scale folks meeting will be held in _x, and company personnel will make a list of applicants.

Person in charge: _

6. We love each other and love Chinese Valentine’s Day the most—what should I give to my lover!

August 17-August 20 , if you spend more than 100 yuan at _x, you will get a special discount card from the famous flower shop in Weifang - Zhilan Flower House. ***1000 pieces in total, while supplies last, you can also enjoy the special planning service of free flowers delivered to your home.

Person in charge: _

7. Love each other and love the Chinese Valentine's Day the most - Husband and wife love competition (19:00 on August 18th)

Husband and wife The Love Competition, the Chinese Valentine's Day Party, was held at Zhongxing Plaza: it was announced through the media in advance, and 10 pairs of customers were invited to participate in the Love Competition between Couples, to compete on tacit understanding, talent, and craftsmanship.

Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as event gifts, backgrounds, performances, and 40% off jewelry items for a limited time. Chinese Valentine's Day activity planning project 2

1. Activity theme:

"Times are silent, true love is eternal" "Celebrating Chinese Valentine's Day with poetry and flowers"

2. Activities Time:

19:30--22:00 on xx, month xx, xx

3. Event location:

A certain bar

Activities that can only be played by men and women in cooperation.

5. Activity scale:

About 33 people

6. Qixi Festival planning activity process plan:

1. "Find the one in your heart" "Goddess"

1. Through the introduction of the guests, the guests choose their favorite objects

(Self-introduction is limited to 2 minutes per person, the female guests all stand in a row and introduce themselves Let the male guests have a preliminary understanding, and the male guests will make a choice. If only one male guest chooses, and the female guest agrees, the initial speed dating is successful. If there are multiple male guests, the male guest will have 1 minute to express his feelings. In the end, the female guest chooses one of her favorites, and the speed dating is successful)

2. If both men and women agree, the first round of speed dating is successful and the second round of speed dating remains.

The game must be one man and one man. Only women who cooperate can get big gifts. Four big gifts can only be played by male and female pairs. To cooperate, men and women cannot leave after they are in a group. If the other party leaves, it will be considered as a pass. Without gifts, they cannot play the next round of the game.

2. "Group versus handsome guys and beauties"

Everyone is divided into 2 groups, the Cowherd team and the Weaver girl team. Each team has 6 pairs of men and women plus one man. The game is that each group eliminates one pair in each game and finally forms 3 teams to get a big gift. Ranked first, second, and third.

1. The Cowherd carries the Weaver Girl on his back (it is recommended that 2 male and female pairs from each group on the scene finish the game at the same time)

The rules of the game are to be played in groups, and one of them is blindfolded and carries the Weaver Girl on his back. The other party is responsible for directing the player to pick up the arranged items according to the course of the game. The rules are that the man squats down and the woman picks up roses and other points. The group that successfully passes and takes the least time will receive a small gift.

2. Intellectual surfing, race against time game

Each group has two pairs of men and women, the woman sits on a stool, and the man stands on the opposite wall holding roses. The woman in each group asks some questions to the other man. If you answer correctly, you can take one step. If you know that the man can give the rose to the woman, you are the winner. The group that answers the most questions correctly will receive a small gift. Those who fail are eliminated.

3. Love song duet

The host will say a word. Like love, one pair for each group on site. During the competition, participants freely use their strengths and strive to express themselves. The group that sings the most love songs that begin with love will receive a small gift. If you answer 5 times correctly, you will be eliminated.

4. Chinese Valentine’s Day Couple Winner pk

Each winning couple in the event will be judged as first, second, and third place in pk

3 couples. Feed each other watermelons. The men are blindfolded, and the women in each group give blind instructions to each other. Which pair will win if they eat the watermelon. The winning team will get a small gift. Those who fail are eliminated. Chinese Valentine's Day activity planning project 3

1. Activity time:

Chinese Valentine's Day

2. Activity name:

"Love for Chinese Valentine's Day, "Meet the Stars"

3. Activity content

3.1) "The night becomes more beautiful, the Chinese Valentine's Day will never be lonely" Large-scale intimate date party for talented men and beautiful women

Hotel South Plaza 500 square meters Carefully arranged, various leisure tables and chairs are placed, and soothing and romantic background music is played in the square. In-house guests can enter for free with their room cards, while other customers can enter with their admission tickets. The site is equipped with beverage sales points, snack sales points, Chinese Valentine's Day merchandise sales points, etc. All guests who come will have the opportunity to draw a Chinese Valentine's Day surprise prize worth 5,000 yuan in jewelry. In addition, all men and women who have a successful date will receive a beautiful gift as a souvenir.

3.2) Guest rooms:

On the day of the event, a special "Qixi Festival" guest room is launched. The superior double room in Building 1 is 428 yuan/room night, with free buffet breakfast for two people and free boutiques the next day. One rose, one free fine red wine, one exquisite lollipop, and two performance tickets.

3.3) Catering:

Galaxy Restaurant launches

277 yuan Chinese Valentine’s Day set meal (including set meal for two, one red wine, one rose,)

RMB 577 Chinese Valentine’s Day set meal (includes a set meal for two persons, a bottle of high-end red wine, a bouquet of roses, and a box of chocolates)

RMB 777 yuan set meal for Chinese Valentine’s Day (includes a value set meal for two persons, a bottle of imported high-end red wine) One rose, a bouquet of roses, and 2 Dahe Show Festival tickets)

Yuegong Restaurant

On the day of the event, if you spend 77 yuan or more at Yuegong Restaurant, you will receive a free rose. One.

IV. Implementation details

3.1) Please contact the purchasing department to purchase the gifts required for the event (such as roses, chocolates, red wine, etc.)

3.2) Please The catering department presents different set menus and appropriately decorates the dining table seats. Please ask the person in charge of the Snack City and Jiuqu Restaurant of the Food and Beverage Department to collect relevant items and cooperate with them according to the activity content.

3.3) Please ask the Finance Department to inform each restaurant cashier to prepare discounts.

3.4) Ask the front office department to actively sell special rooms for Chinese Valentine's Day to individual travelers and introduce relevant content; ask the housekeeping department to receive relevant gifts and cooperate with the activities.

3.5) The planning department designs and produces party tickets (raffle tickets), lobby posters for seats 1 and 2, and related publicity.

3.6) Please ask the banquet department to arrange the party site in advance and cooperate with the planning department and engineering department in decorating the site.

5. Promotion

In-hotel posters and single pages

Hotel official website and friendly link websites

Floating advertisements in Shangdu Information Port (One month)

A quarter color version of Dahe News + 600 words of soft copy

Fashion magazine hard copy and soft copy

Street light box film

Target customer text messages

6. Cost budget

Roses 2 yuan/piece, 500 pieces, 1,000 yuan

Chocolates 50 yuan, 20 boxes, 1,000 yuan

Lollipops 50 yuan, 10 sticks, 500 yuan

Red wine, 150 yuan, 10 sticks, 1,500 yuan (sponsored by the wine company)

High-end red wine, 300 yuan, 10 sticks, 3,000 yuan (red wine

Exquisite gifts 200 yuan, 200 pieces, 40,000 yuan (corporate sponsorship)

Banner/poster 80 yuan

SMS promotion 0.04 yuan/item 60,480 2,400 Yuan

Sponsorship of Dahe Showdian performance tickets (within 100 tickets, excess replacement)

Jewelry sponsorship

Small gifts and hotel inventory gifts

About 68,000 from Dahe Newspaper, Shangdu Information Port, and Fashion Magazine (full replacement)

Total: 2,500 yuan (excluding replacement) Chinese Valentine’s Day Activity Planning Project 4

1. Significance of the event< /p>

Under the guidance of leading teachers, we have always adhered to the purpose of "serving students" and have been continuously engaged in the dissemination of advanced campus culture, which has greatly enriched the students' extracurricular life. Over the past few years, the Student Union has been an indispensable part of our department - bringing the latest news in all aspects to our teachers and students, and providing the best learning environment for our students

On such a romantic day , we send our sincere blessings with practical actions, and hope that all lovers in the world will eventually get married, grow old together, and be happy.

In the days when the students have just returned to school, we offer our sincere blessings to them and help them keep up with the pace of the new semester faster

2. Activity theme

True love is courteous, romantic and guiltless

3. Activities objects

All students of Zhejiang Sci-Tech University

4. Activities organizing unit

Sponsored by: Youth League Committee and Student Union of Zhejiang Sci-Tech University Hosted by: Study Department of Zhejiang Sci-Tech University Student Union

5. Event time and location

Time: February 14

Location: At the booth in the activity center

6. Activity steps

Early stage

1. Banners

Make 2 banners

Remarks: One is hung in the living area and the other is used in the venue where the banner is hung when setting up a stall. Apply for banner hanging

2. Poster

Make a large inkjet painting that can be used as a stall You can also use it as a background

3. Flyer

Note: You can use less, but not too much.

4. Borrowing projectors, screens, and speakers

Mid-term

1. Declaration of True Sentiment Fundraising

Participants will ask you Send sweet words (love letters) to him (her) to our SMS platform (you can also express your feelings or comments). We will select the most creative declaration, the most touching declaration, and the most romantic declaration after 3 p.m. (rewards will be given)

Awards scheme

1) Indicate the name of the author after the text message , as well as the dormitory number, we will directly deliver the certificates and gifts.

2) Indicate the short number after the text message, and we will notify you first, and then at the humanities forum, you can ask guests to award the award, or ask Teacher Zheng to award the award and the selectors are to be determined

2 , True Love Distribution

Prepare the stationery paper you bought in advance, and release 20 pieces of exquisite stationery paper at 9 o'clock, 10 o'clock, 11 o'clock, and 12 o'clock for students to write blessings (of course you can also is a New Year's greeting). At 13:14 in the afternoon, the major love messengers will be sent to the dormitory and distributed to the students.

3. True love is polite and prizes will be answered in the form of lanterns.

7. Activity preparation

Publicity

1. 2 banners

2. 100 copies of leaflets

3. One poster

4. Internet promotional props

5. Two tents

6. Four tables

7 , several chairs

8. 80 pieces of letter paper

9. 6 gifts for the winners

10. The decoration on the tent (for example: words), etc.

8. Activity budget

9. The final interpretation right of this event belongs to the organizer

10. Designer: Yang Yang Qixi Festival Event Planning Case 5

Event concept: Chinese Valentine's Day, a love classic that has been passed down for thousands of years in China. With the invasion of Western culture, it was gradually forgotten by people. Fashion trend elements - retro.

_Activity positioning: Chinese Valentine’s Day, China’s own Valentine’s Day.

_Activity theme: Chinese Valentine's Day - traditional Chinese Valentine's Day, romantic hand in hand.

_Activity target: high-quality, high-income unmarried men and women.

_Event time: Chinese Valentine’s Day night. 18:30--20:30

_Event location: Bund Fashion (Yongan Road, Hexi District)

_Number of applicants: 50 men and 50 women, ***100 people .

_Activity feasibility analysis: (omitted)

_Implementation plan:

1: Personnel are required to be men and women with a college degree or above and a salary of 20_~3,000 yuan or more couple.

2: Promote through newspapers, posters and other media to arouse people’s awareness.

3: The advertising design needs to be novel and visually refreshing (it is recommended to use professional ideas). In terms of publicity, it should reflect the serious and responsible attitude of this activity, improve the company's trust, and show that it is in line with other What makes this type of activity different.

4: This activity focuses on middle- and high-level personnel. Therefore, in terms of activities, the layout of the scene needs to be elegant, warm, reflecting elegance, taste, and standards. The on-site host (professionals are recommended) The atmosphere created is relaxed and pleasant, and at the same time it can actively mobilize the enthusiasm of the guests, giving them ample opportunities to show themselves, increase their attractiveness, and achieve the original purpose of participating in this event.

5: Office staff are responsible for the registration matters and information management of applicants.

6: In order to ensure the authenticity of the information and reduce the intensity of the company’s review, applicants must use their work unit as the main carrier.

7: The customer service staff will verify the reliability of the applicant’s identity through the applicant’s work unit in a covert manner, but must ensure that the applicant’s privacy is not leaked.

8: The qualifications of all personnel in this activity are reserved for the operation of later activities.

9: After the event, the customer service staff will conduct a telephone return visit to reflect the company's sense of responsibility and service. They will collect relevant questions raised by the applicants and lay the foundation for the weekend dinner plan.

_Activity content:

1: Game interaction

Talent show (can be plot performance, singing or other talents)

The requirement for plot performance is to interpret a modern version of an ancient love story (finding your own partner). Based on the love story of the Cowherd and the Weaver Girl. Those who participated in the performance will receive souvenirs.

2: Hundred-person Needle Threading Competition

Find your own partner. The requirement is that whichever pair can thread the most needles within the specified time will win the final victory. You can win the grand prize - a pair of diamond rings.

This link is based on the activities held by the people in the ancient Southern and Northern Dynasties to commemorate the wisdom and skill of the Weaver Girl. The original name was "Seven-hole needle with colorful threads". You can see the tacit understanding of cooperation between couples and the ingenuity of girls.

Since it is a traditional Chinese Valentine’s Day, there should be elements of traditional Chinese culture included. This point can reflect the wisdom and skill of Chinese women.

_Venue layout:

Considering the venue environment of Bund Fashion, we do not do too many extras and only use ribbons and paper on site.

Make a simple decoration with cranes, flowers, and candles, and use lights to create effects.

Colorful ribbons: Use colorful ribbons to tie a flower ball on the ceiling and stretch out four frames. Hang colorful strips, paper cranes, and flower petals on the rack.

Paper cranes: Make two garlands under the flower ball and hang paper cranes.

Lighting: Hang a small light source in the paper crane garland. Because the venue itself is relatively dim, two spotlights are needed for stage effects. Flowers: Place lilies and orchids in prominent locations on the venue.

Candles: Place one candle on each table. Set off a romantic atmosphere.

_Equipment required for the event

Number plate (designed in the shape of a heart), TV, DVD (VCD), microphone, stereo, special love song disc, recent pop music, wire , lights, origami, candles, hosts, staff, needle and thread (for safety reasons, it is best to customize the ones without needle tails, which should be larger and the thread should be thicker. The thread should be made of at least three or four colors. Each thread should be woven with at least three or four colors. One meter is enough), souvenirs.

_Activity promotion

Publish newspaper advertisements and posters.

Specific media options include "Daily News" or "Holiday 100".

The promotion period is about a week.

_Promotion

Qixi Festival, China’s own Valentine’s Day.

To commemorate the memory of forgetfulness, use actions to remember the immortal legend. ;