Live broadcast refers to the live broadcast by using Internet and streaming media technology. Because of its rich images, words, sounds and other elements, video has gradually become the mainstream expression of the Internet. Through real and vivid communication, it creates a strong sense of existence, attracts people's attention, and achieves an impressive and lasting communication effect.

Features of live broadcast:

1, to satisfy the curiosity of the audience. Live broadcast shows the real scene through images and sounds, without the association of the audience, while radio and newspapers influence the audience through sounds and words, and the audience needs association. These two different results are different.

2. Interaction. Live broadcast is one of the most interactive forms of all programs. The live broadcast has a strong atmosphere and a strong sense of reality, which is the easiest to arouse the audience's sense of participation. The popularity of dialogue programs, game programs and competition programs is not only the result of the audience's active participation, but also reflects the audience's enthusiasm for participation.

3. Stimulate collective imagination and emotion. The content of live broadcast is generally more important, highly concerned and received by many people, so it is a kind of collective behavior in a sense and has certain collective cohesion. This collective emotion is called infection in social psychology.

4. Have a strong sense of existence. In this process, the audience will associate and imagine according to past experiences, refine and integrate all their experiences, and form an immersive feeling. Due to the strong authenticity of live broadcast, compared with other media and other broadcast methods, viewers are more inclined to correct their past experience and knowledge and even social stereotypes through live broadcast.

5. Meet the needs of the audience for quick access to information. Fast and accurate live broadcast of information has become an important means for such people to obtain information.