Aizhenxin adopts the membership mode, based on the self-developed credit scoring mechanism for making friends, and gives members credit points according to each member's online behavior and personal information verification. When registering, users not only need to fill in regular personal information, but also need to authenticate themselves. Love sincerely hopes to build a simple and pure membership website for single users who have a strong demand for marriage. Compared with the parent website Jiayuan, Love is more vertical and high-end.
Wu, co-CEO of jiayuan, said: "More and more single netizens in China attach importance to simple user experience and verification of personal information. The timely launch of Aizhen just meets this important market demand. Jiayuan's low threshold design and huge membership database ensure the diversity of members' choices, while Aizhen provides more accurate dating services for singles who have a strong demand for marriage. "