The word "Boda" comes from the "Book of Rites·Xue Ji" chapter: "The ancient teachers had a private school in their family, a party with a school, an orderly technique, and a state-owned school. They enrolled in school every year and were middle-aged. Examination. One year is based on studying the classics and distinguishing one's ambitions. Three years is based on being dedicated to the community. Five years is based on learning from one's own teacher. Seven years is based on studying theory and making friends. In nine years, one can become knowledgeable, powerful but not rebellious. It is called Dacheng. The husband is then able to change people's customs, persuade those who are near, and embrace them who are far away. This is the way of a university."

The general meaning of this passage is: In ancient times, there were private schools at home. , there are schools in the countryside, schools in the towns, and schools in the capital. When students reach the age of entry to school, their learning achievements must be assessed in the intervening years. The goals and requirements of the assessment are: "One year to distinguish one's will from the classics", the first year to test their ability to analyze the classics of saints' doctrines and their own ambitions and goals; "Three years to be dedicated to the community", the third year to test their commitment to their own work. Their love for their career, their persistent attitude and the spirit of teamwork; "Five years of studying and studying with their teachers", in the fifth year, they examine the breadth of the knowledge they have learned and their attitude of respecting their teachers; "Seven years of studying and studying to make friends and serve them" In the seventh year, their mastery of knowledge and friendships are examined, which is called a small achievement; in the ninth year, they are required to understand the class and understand the class, and they are strong but not rebellious. In the ninth year, they are required to know how to distinguish. The nature of people and things (including the distinction between right and wrong, beauty and ugliness, honor and disgrace, etc.), being able to draw parallels when thinking, being able to understand without hindrance when practicing, being firm in will and behavior without being influenced by external forces, this is the so-called "Dacheng" (the main hall of Confucius' Mansion is " "Dacheng Hall"); "The husband can then change the people and change their customs, persuade those who are near and embrace them who are far away, this is the way of a university": After reaching this state, it will be enough to educate the people and change people's bad customs. People nearby are convinced, and people far away are eager to join. This is the principle and goal of the university.

The school name "Boda" has two meanings: "Extensive Master" ("Xiao Cheng") and "Knowledge of Knowledge" ("Dacheng"). The former focuses on the ability to master academic knowledge, and the latter The students focus on personality development and social practice abilities. Taking "Boda" as the name of the college means that the college cultivates "dacheng" talents who are knowledgeable, free-thinking, and open-minded. The main part of the school logo is composed of the initials "B C" of the English name of Boda College, which is transformed into the word "da" in "Boda College". The word "da" means to understand thoroughly and understand things, and contains Basic requirements for students of Boda College to study and behave.

The overall graphic can be imagined as a surfer fighting against the wind and waves or a sprinting track and field athlete, implying Boda College’s spirit of daring to fight and innovate and its vibrant leap-forward development trend. The overall graphic can also be seen as a sailing ship, symbolizing that Boda College is riding the wind and waves and moving forward courageously in the tide of educational development! The arc shape at the bottom of the graphic resembles an open book, implying that Boda College is an institution of higher learning that imparts knowledge and cultivates talents. The number "2000" is the founding time of Boda College.

The colors of the school logo are harmonious, with blue as the keynote, which symbolizes truth, wisdom, depth and breadth, and promotes the honest, rigorous, healthy and progressive campus culture of Boda College. The circular composition is seamless, embodying the united and harmonious humanistic environment of Boda College and its strong centripetal force and cohesion.

The overall structure of the school logo is simple and rigorous, showing a galloping upward momentum. It expresses the development trend of Boda College that continues to create brilliance by leaps and bounds, and demonstrates the high morale of Boda people to work hard and climb to new heights. . "Erudition" means that only by studying extensively can one become knowledgeable. The saying comes from "The Doctrine of the Mean" in "The Book of Rites": "Learn extensively, inquire deeply, think carefully, discern clearly, and practice diligently." It means to study extensively, explore in detail, think carefully, discern clearly, and implement faithfully. It means to pursue extensive knowledge and profound knowledge with a broad mind and an attitude of learning from others' strengths.

"To use" - means to achieve the purpose of use. The phrase comes from "Yi Xici": "Prepare things for use, and make achievements to benefit the world." It means to prepare various materials to suit various uses, establish various achievements, and make various utensils to achieve the goal of benefiting the world. The purpose of providing convenience to people. It means learning various skills to serve society and the people. It implies cultivating students’ ability and quality to integrate knowledge with practice and apply what they have learned.

"Expert" - means a person who understands things. Quotes from "Zuo Zhuan: The Seventh Year of Zhaogong": "If a saint is wise and virtuous, if he does not live in this world, there will be great people in his future.

"It means that even if a virtuous person does not become an official, there will definitely be people who understand things in his descendants.

"Zhiyuan" - means to realize lofty ambitions. It comes from Zhuge Liang's "Jiezi Chapter" ": "Without indifference, there is no clear ambition; without tranquility, there is no way to reach far. "It means that if you can't be indifferent, you can't clarify your ambitions, and if you can't be peaceful and quiet, you can't realize your lofty ideals. The purpose of running a school: everything is for students to become talents, for all students to become talents.

School philosophy: serve the society, Scientific positioning, cultivating people with moral integrity, and teaching students in accordance with their aptitude

School strategy: educating people as the center, being demand-oriented, quality for survival, and characteristics for development.

Development strategy: scale, structure, Coordinated development of quality and efficiency; not seeking the largest scale, but seeking the best quality.

Survival strategy: dislocation and supplementary development; reputation and brand establishment.

School goal: to create. It is a first-class independent college that satisfies students, reassures parents, has distinctive characteristics, and has high social credibility. The purpose of Boda TV is to serve teaching, serve students, serve the media, and serve the society. It is not only for students to watch, but also for students to do it themselves. Practice. This enables students to feel and understand the working environment, processes, and professional standards of professional television stations during their studies in school, and accumulate preliminary experience for entering the media industry in the future.

Boda TV Station. There are four columns, namely "Boda News", "Hot Spots", "Film and Television Starry Sky", and "Entertainment World".

The TV station has an office, a chief editor's office, a news department, a program department, The R&D Department and Technology Department have a strong news gathering and editing, program production, product research and development, technology development and support and management team.

Boda TV Station of Jilin Normal University Boda College is the first choice for young students. The starting line is full of energetic and youthful faces. Starting from here, through unremitting efforts, they will have an unlimited future and beautiful hopes.