2. User groups QQ: primary and secondary school students, teenagers, QQ tends to be "younger". Wechat: Young and middle-aged, college students, working people, middle-aged and elderly people, WeChat tends to "get younger".
3. Features QQ: The function of QQ is put forward for young users who like to express their individuality, are willing to accept all kinds of fresh games and want to pay more attention, including interest tribes, QQ attractions, map finding function, voice change, cross-screen interaction, high-energy dance studio, confession and so on. To meet the needs of young users for social fun and entertainment. Wechat: The function of Wechat is put forward for mobile users to use fragmented time for convenient communication, including fast voice sending, sweeping, shaking, applet and more private social circle of friends, which meets the needs of simple and efficient communication and personal privacy protection of adult users.
4. Profit model QQ: Make money through advertising, membership privileges, online games and buy virtual props for players. Wechat: Make money through advertising, make money through WeChat official account and small program authentication, and make money through WeChat change financing operation investment.
In the face of young users who like to communicate and pursue novelty, QQ has continuously enriched and refined social functions, increased interactivity and personalized settings, and was evaluated as "fancy" and "big and comprehensive" by the outside world; Wechat adheres to the idea that it is better to do subtraction than addition, and the road is simple. It facilitates communication to the extreme and is very restrained in adding functions. It also rarely makes eye-catching and disturbing user interface design, which is evaluated as "concise" and "exquisite and beautiful" by the outside world.
QQ bloated WeChat is actually more of a cognitive illusion, which is caused by layout and style. In fact, the functions of WeChat are not really less than QQ, but the path level of WeChat is deeper, so that users can't read or use it as if these functions don't exist. In contrast, QQ's interface design allows users to pay attention to the existence of various functions as much as possible, and often pushes them to users by default, unless users actively limit their permissions and close them, encouraging and guiding users to try, use and accept them. Whether it is QQ or WeChat, it has always been based on its own product positioning and constantly developed to meet the needs of different users.